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Daisy Tran

Senior Content Marketing Manager, Recurly

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Daisy is the Senior Content Marketing Manager at Recurly, and she works to bring the latest and greatest subscription industry news, thought leadership content, and best practices to readers everywhere. A creative and detail-oriented content marketing expert with more than eight years of experience, Daisy has spent her time crafting compelling stories and engaging audiences via digital and social marketing strategies at small Bay Area startups and large enterprise giants alike.

While she graduated with a bachelor of arts degree in Economics from the University of California Los Angeles, she discovered her love for marketing during her very first internship as a social media marketing intern for a small fashion business. Since then, she has completed her fair share of social media marketing, SEO, and content marketing training.

Daisy spends her time at Recurly working on the next greatest asset to add to your subscription repertoire. Thousands of innovative companies across digital media, streaming, publishing, SaaS, education, consumer goods, and professional services industries rely on Recurly to unlock transformational growth using subscriptions. Recurly’s all-in-one, integrated platform removes the complexities of automating subscription billing at scale by enabling teams to manage and optimize their subscriber lifecycles with ease. Category-defining companies including Sling, Twitch, BarkBox, FabFitFun, Paramount, Lucid, and Sprout Social have chosen Recurly to manage billions of dollars in recurring revenues, future-proof their recurring billing and payment operations, and recover millions of dollars in lost revenue due to churn. Founded in 2009, Recurly is based in San Francisco, with offices in Boulder, New Orleans, and London. For more information, visit https://recurly.com.

Latest posts by Daisy Tran

Cyber Monday 2022: Subscription trends & benchmarks

While Black Friday kicks off one of the biggest shopping holidays of the year, Cyber Monday is giving it a run for its money. The pandemic has given shoppers more reasons to stay home, and the fruits of this isolation are heavily evident in online shopping. Shoppers spent $10.7...

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Subscription Breakfast Series recap: How to navigate billing & payments with Findmypast

A genealogy website based in London, Findmypast is dedicated to finding family stories and bringing them to life. When it first started 65 years ago, Findmypast was solely dedicated to helping its customers locate records–a one-time, direct sales transaction. But as Findmypast grows and records have become digitized, the...

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Subscription Show 2022: Industry insights, fighting churn & a VIP dinner

From November 8 to 10, Subscription Insider hosted Subscription Show 2022 with FlexPay and keylight. Taking place in New York City’s Convene Conference Center this year, Subscription Show is “the leading subscription business conference for subscription-specific strategy and intel.” A few of Recurly’s own...

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ASC 606: Revenue recognition for subscription services

Revenue recognition is a Generally Accepted Accounting Principle (GAAP) that specifies how businesses need to recognize revenue. Compared to non-subscription industries, separating actual income from deferred revenue is more difficult, and Recurly’s revenue recognition for subscription services makes this more manageable. Contrary to traditional business models where delivery happens at...

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Subscription Breakfast Series recap: Allan Wills from True Royalty TV

Recurly’s Stephanie Johnson, Marketing lead for EMEA, and Oscar Wall, General Manager of EMEA hosted our very first Subscription Breakfast event to share how industry leaders are driving subscription growth. This monthly, intimate breakfast event will host industry experts to share challenges, lessons learned, and recurring revenue strategies. First up,...

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Fighting churn: How to never lose a subscriber

Every subscriber matters. Especially when your business runs on a subscription model.  Of course, all businesses can expect to struggle if they don’t engage customers and keep them happy. However, a subscription company will feel this is a truism in their bottom line. Subscriber businesses, whether they’re B2B companies or...

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Subscriptions Weekly

This week, Amazon simplifies its Kids+ subscription pricing structure while maintaining easy access for both Prime and non-Prime members. Also, Autonomy, an electric vehicle subscription company, arrives in California. Amazon’s pricing for Kids+ subscription gets easier A price change is happening on July 14 for Amazon’s Kids+ subscription service. Amazon...

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Subscriptions Weekly

This week, the Jonas Brothers are launching their very own video subscription service with exclusive content. Also, TikTok has released a subscription comedy series, Finding Jericho. Jonas Brothers launch video subscription service The Jonas Brothers are launching a smartphone-only video subscription service for their fans. For $5 a month, fans...

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Subscriptions Weekly

It’s a big week for subscriptions! TikTok competes with streaming services with its own LIVE subscriptions, the NFL is launching its own mobile-first streaming option, GameStop launches digital wallets, and so much more. Get basic Hulu for $1 per month Today is the last day new and select existing subscribers...

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Subscriptions Weekly

This week, Google announced prepaid app subscriptions in emerging markets to help them reach users in areas where pay-as-you-go is normal. Netflix explores lives streaming that opens up more possibilities for live content. Hulu and Xbox partner on a gaming pass for use on the PC, expanding the subscription gaming...

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Subscriptions Weekly

This week, Instagram tests NFTs for creators and collectors, Netflix plans for a cheaper, ad-supported plan this year, Discovery+ joins Roku Channel, and Sweetgreen combines subscription offers with a loyalty program. Instagram experimenting with NFTs As of this week, Meta-owned Instagram is testing NFTs - non-fungible tokens - with some...

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Subscriptions Weekly

Is Disney+ next to crack down on password sharing? Several weeks after Netflix announced its testing fees for password sharing, Disney+ may be inching towards the same fate for its users. According to Protocol, “Disney recently sent out a questionnaire to subscribers in Spain, asking them why they are...

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Subscriptions Weekly

The latest industry news reveals that Amazon Prime is unveiling a new payment option, Peacock talks about its stellar first quarter in 2022, and Pokemon Unite is joining the subscription world for more gaming perks. More payment options with Amazon Prime Amazon has unveiled Buy with Prime, its latest online...

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Subscriptions Weekly

This week, the debut of a few new subscription services may be overshadowed by CNN+ and its abrupt end one month after it launched. Panera, Polaris, and Smoothie King, however, are giving the customers what they want. After one month, CNN+ to shut down After a less-than-stellar start, CNN+ is...

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Subscriptions Weekly

Subscription businesses are finding new ways to offer value to their customers, such as print magazines and digital bundles from National Geographic and Disney+, Disney park perks, and more. Also, Peloton increases prices while DoorDash creates a special plan for college students. College students get discounted DashPass If you’re a...

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What is subscription revenue recognition?

To maximize revenue and capture more market share, subscription businesses need to understand the revenue recognition principle. Traditionally, revenue recognition is a generally accepted accounting principle (GAAP) that notes how you recognize revenue. In the case of subscriptions, revenue is only recognized and counted when the cash from a product...

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Subscriptions Weekly

This week, Google Play adds a new billing option to its apps and Apple expands on its subscription offers–this time for business. Also, Amazon tries to stay competitive by bringing in third-party DTC subscriptions, The Container Store launches a loyalty program, and another Tesla subscription enters the U.S.. Google Play...

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Google Play expands billing options - what this means for subscription businesses

One of the most important aspects of subscriptions is payment methods. According to a study by Linnworks, “[n]early nine in ten say seamless and flexible payment options speed up their decision making and prompt them to spend more.” It’s clear that consumers cherish convenience, and a frictionless payment experience...

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Subscriptions Weekly

A lot is happening with consumer subscriptions! Borrow a Tesla for a flat monthly fee, GTA and PlayStation join the subscription world, get monthly Pokémon tees delivered to you via Amazon, and more.  NBC’s Peacock and MLB closing in on streaming deal Pending a deal between the MLB and NBCUniversal,...

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Subscriptions Weekly

In the week of March 20, Netflix, Apple, and Google Play venture out of their comfort zones, Hulu offers Disney+ at a low price, and more. Netflix acquires Boss Fight, a gaming platform Keep an eye out for a gaming industry boom because Netflix has acquired Boss Fight to bring...

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Negative Churn: Definition, formula & how to achieve it

Does hearing “negative churn” send you into panic mode? Well, it’s actually a good thing. Sometimes, closing the month in red numbers is synonymous with success, and this metric is the perfect example.  By the end of this article, you’ll fully understand what negative churn is, how to calculate it,...

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Subscriptions Weekly

During the week of March 13, we learn about the need for 8-digit Bank Identification Numbers, Netflix testing fees for password sharing, and more. Get ready for 8-digit Bank Identification Numbers (BINs) The day has finally come: Soon-to-be credit cardholders are facing an expected shortage of available BINs. To remedy...

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Subscriptions Weekly

This week, Disney+ is bringing ads into the mix, the UK is loving subscriptions, Walmart and Spotify join forces, and more. Cheaper, ad-supported option coming to Disney+ in late 2022 While the cost hasn’t been revealed yet, the current plan is $7.99 monthly or $79.99 annually. This option will be...

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Subscriptions Weekly

This week, we discuss global events that are impacting consumer behavior in parts of the world and a new streaming service subscription from CNN.  Brace for a significant increase in transaction decline & churn rates As Russia advances into Ukraine, the economic impact is unfathomable. Merchants with customers in Russia...

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Scaling subscriptions with TIME, Harvard Business Review, & Epidemic Sound

In the business of subscriptions, one thing is guaranteed: Business growth is at the center of all our goals. To gather insights on how some of the biggest names in subscription are achieving this, Recurly’s CMO Theresa Mcendree sat down with a few of our top customers for a...

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Recurly expands subscription management operations & new features in Europe

Thousands of brands around the world have chosen Recurly as their subscription management and billing platform. Our high-growth model has helped companies eliminate the friction of legacy solutions, optimize the customer experience, minimize operating costs, and scale sustainably.  As we continue to improve and expand our offerings, we’re excited to...

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Reduce Churn and Increase Revenue: Enable Recurly’s Account Updater Service Now!

“Card declined”—two words that subscription businesses hate to hear. Credit card declines result in the loss of revenue and increased churn, impacting your bottom line. Some number of declines are unavoidable, and as discussed in a recent blog post, some payment events—such as the widespread issuing of new EMV cards...

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