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Daisy Tran

Senior Content Marketing Manager, Recurly

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Daisy is the Senior Content Marketing Manager at Recurly, and she works to bring the latest and greatest subscription industry news, thought leadership content, and best practices to readers everywhere. A creative and detail-oriented content marketing expert with more than eight years of experience, Daisy has spent her time crafting compelling stories and engaging audiences via digital and social marketing strategies at small Bay Area startups and large enterprise giants alike.

While she graduated with a bachelor of arts degree in Economics from the University of California Los Angeles, she discovered her love for marketing during her very first internship as a social media marketing intern for a small fashion business. Since then, she has completed her fair share of social media marketing, SEO, and content marketing training.

Daisy spends her time at Recurly working on the next greatest asset to add to your subscription repertoire. Thousands of innovative companies across digital media, streaming, publishing, SaaS, education, consumer goods, and professional services industries rely on Recurly to unlock transformational growth using subscriptions. Recurly’s all-in-one, integrated platform removes the complexities of automating subscription billing at scale by enabling teams to manage and optimize their subscriber lifecycles with ease. Category-defining companies including Sling, Twitch, BarkBox, FabFitFun, Paramount, Lucid, and Sprout Social have chosen Recurly to manage billions of dollars in recurring revenues, future-proof their recurring billing and payment operations, and recover millions of dollars in lost revenue due to churn. Founded in 2009, Recurly is based in San Francisco, with offices in Boulder, New Orleans, and London. For more information, visit https://recurly.com.

Latest posts by Daisy Tran

How to tackle subscription revenue leaks with accounting efficiency

Effective revenue management is a critical aspect of handling financial matters in any business. Optimizing revenue usage requires a clear understanding of where your funds are going, which may reveal revenue losses through channels with lackluster operations and processes. Subscription accounting inefficiencies and suboptimal business operations can be significant sources...

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How to plug revenue leaks in your subscription tech stack

The quality of subscription billing software hinges on its ability to plug revenue leaks. Whether you're using a homegrown solution or a legacy subscription system, your business might be susceptible to increased costs, exorbitant fees, security vulnerabilities, billing inaccuracies, customer churn, and more, all stemming from an insufficient technology infrastructure....

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4 ways to stop revenue leaks across the subscriber lifecycle

While your teams focus on optimizing the subscriber journey, you might be ignoring a crucial factor that is negatively impacting your business: subscription revenue leakage. Throughout the subscriber lifecycle, you may be using insufficient tools and error-prone processes that are causing you to unknowingly lose revenue, starting as early as...

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A look into The State of Subscriptions: How to create the optimal acquisition environment

Successful subscriber acquisition means you have figured out which acquisition channels produce the most high-value subscribers for your business–an accomplishment that every recurring revenue business strives to achieve. To reach this state, a subscription brand must understand what attracts consumers to their business–is it the promotional offers? The free trial?...

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A look into The State of Subscriptions: Prioritize payments as a growth strategy

According to Checkout.com, 56% of consumers would be “permanently put off shopping on a site” if they couldn’t use their preferred payment method. Without a doubt, payments play a large role in conversions of new subscriptions and renewals alike. The payment methods and currencies available at checkout help consumers...

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A look into The State of Subscriptions: Offer customization to increase customer LTV

Now more than ever, consumers crave experiences and products that are catered to their preferences. They want to be able to customize everything from the product or service to payment methods to the frequency at which they receive their goods. In the subscription industry, there are innumerable opportunities to allow...

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The quick-start guide to alternative payment methods for subscriptions

Imagine this: A shopper wants to purchase your subscription, but their preferred online payment method is a card in their mobile wallet and it isn’t available at your checkout. Broken experiences like this can stop online transactions as some customers would drop the whole checkout process if they have to...

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Register for our upcoming live demo: Streamline subscription management

Have you ever wondered what the Recurly platform is like? Well, here’s your chance: a live demo of the Recurly platform is happening on April 20th.  Our speakers–also known as Recurly experts–will walk you through Recurly from the perspective of five common pain points that our platform will help you...

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A look into The State of Subscriptions: How to create conversion-optimized subscriber journeys

One of the most underrated but important aspects of the subscriber experience is the relationship you create with your subscribers. This year, an expertly-crafted subscriber experience maintains its position at the center of high customer satisfaction (which translates to high customer lifetime value), loyalty, and improved retention rates. If you’re...

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From startup to IPO: How Recurly supports global growth for brands like Paramount+ and BARK

From the beginning, Recurly has helped its customers make sound strategy decisions, forecast financial performance, close books on time, and ensure financial accuracy. For more than a decade, we have worked with category-defining brands like Paramount+, BARK, Sprout Social, and Sling TV to grow their businesses successfully.  As a...

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A look into The State of Subscriptions: The evolving economy

The subscription industry has changed, and it will continue to evolve in response to the changing climate of the economy and subscriber preferences:  Complexity in maturity: As the industry matures, competition, commoditization, and more factors arise that complicate the existing subscription infrastructure. Simple subscription plans have transformed into variable plans...

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Recurly’s new certified partner program drives subscription industry growth

Recurly is excited to announce the addition of three more trusted partners to its certified partner program: Calm Swirl Consultancy, Shreemon, and NuEthic. Since 2022, Recurly has provided resources for tremendous growth and success thanks in part to its ‌partnerships with innovative ‌companies, combining specialized and established knowledge with...

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3 ways to accelerate subscriber growth & revenue in 2023

General Manager of EMEA at Recurly Oscar Wall and Recuro Founder and CEO Jonas Åström sat down to share the latest in subscriber growth and revenue trends in 2023. Based in Stockholm, Recuro is a strategy consulting and growth marketing firm, focused exclusively on subscription-based companies. In the webinar,...

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A CPO’s guide to building a frictionless subscriber experience

With subscription popularity soaring over the last few years, consumers increasingly demand a frictionless subscriber experience. If the subscriber experience isn’t optimized and personalized at every touchpoint, you increase the risk of losing new subscribers and retaining existing ones. From regular billing cycles and payment options at checkout to an...

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Learn how to accelerate subscriber growth and revenue in 2023 at this live virtual event

2023 is off to a great start in the land of subscriptions, especially with the announcement of our new partnership with Recuro, a Stockholm-based leading subscription business models consultancy. Combined with the technology and professional services of Recuro, Recurly will now be able to provide subscription businesses with the...

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Webinar recap: 5 revenue recognition must-haves for subscription businesses

Recurly’s own David Krauss, Vice President of Product Marketing, Aswin Kurella, Head of Product for revenue recognition, and Steve Springsteel, Chief Financial Officer, sat down for a webinar about one of the hottest topics right now, revenue recognition. Having spent a lot of time with our merchants working around...

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Recurly leads in G2 Mid-Market Subscription Revenue Management

G2, a peer-to-peer review site for business software and services, has given accolades to Recurly in its Mid-Market Implementation and Usability Indexes for subscription revenue management for the winter 2023 period.  Every quarter, G2 highlights top-rated industry solutions from customers themselves. Recurly has been ranked as the top-rated subscription...

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Navigating in-app subscription policies with Recurly

The evolution of subscriptions leads us to a web of advancements. From digital wallets to omnichannel experiences, subscriptions are a sign of the changing times and consumer demands.  Mobile apps are just one of the many avenues subscription businesses explore to sell their products and services. While having your subscription...

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Cyber Monday 2022: Subscription trends & benchmarks

While Black Friday kicks off one of the biggest shopping holidays of the year, Cyber Monday is giving it a run for its money. The pandemic has given shoppers more reasons to stay home, and the fruits of this isolation are heavily evident in online shopping. Shoppers spent $10.7...

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Subscription Breakfast Series recap: How to navigate billing & payments with Findmypast

A genealogy website based in London, Findmypast is dedicated to finding family stories and bringing them to life. When it first started 65 years ago, Findmypast was solely dedicated to helping its customers locate records–a one-time, direct sales transaction. But as Findmypast grows and records have become digitized, the...

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Subscription Show 2022: Industry insights, fighting churn & a VIP dinner

From November 8 to 10, Subscription Insider hosted Subscription Show 2022 with FlexPay and keylight. Taking place in New York City’s Convene Conference Center this year, Subscription Show is “the leading subscription business conference for subscription-specific strategy and intel.” A few of Recurly’s...

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How to A/B Test for Subscription Growth in Video Streaming

What started as standard royal entertainment via tapes and documentaries blossomed into a full-blown on-demand streaming service devoted to Royalty worldwide.  In 2018, True Royalty TV started a direct-to-consumer play, eventually growing globally into six markets, with a major portion of its customer base in the U.S. The transition...

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Fighting churn: How to never lose a subscriber

Every subscriber matters. Especially when your business runs on a subscription model.  Of course, all businesses can expect to struggle if they don’t engage customers and keep them happy. However, a subscription company will feel this is a truism in their bottom line. Subscriber businesses, whether they’re B2B companies or...

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Subscriptions Weekly

This week, Amazon simplifies its Kids+ subscription pricing structure while maintaining easy access for both Prime and non-Prime members. Also, Autonomy, an electric vehicle subscription company, arrives in California. Amazon’s pricing for Kids+ subscription gets easier A price change is happening on July 14 for Amazon’s Kids+ subscription service. Amazon...

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Subscriptions Weekly

This week, the Jonas Brothers are launching their very own video subscription service with exclusive content. Also, TikTok has released a subscription comedy series, Finding Jericho. Jonas Brothers launch video subscription service The Jonas Brothers are launching a smartphone-only video subscription service for their fans. For $5 a month, fans...

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Subscriptions Weekly

It’s a big week for subscriptions! TikTok competes with streaming services with its own LIVE subscriptions, the NFL is launching its own mobile-first streaming option, GameStop launches digital wallets, and so much more. Get basic Hulu for $1 per month Today is the last day new and select existing subscribers...

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Subscriptions Weekly

This week, Google announced prepaid app subscriptions in emerging markets to help them reach users in areas where pay-as-you-go is normal. Netflix explores lives streaming that opens up more possibilities for live content. Hulu and Xbox partner on a gaming pass for use on the PC, expanding the subscription gaming...

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Subscriptions Weekly

This week, Instagram tests NFTs for creators and collectors, Netflix plans for a cheaper, ad-supported plan this year, Discovery+ joins Roku Channel, and Sweetgreen combines subscription offers with a loyalty program. Instagram experimenting with NFTs As of this week, Meta-owned Instagram is testing NFTs - non-fungible tokens - with some...

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Subscriptions Weekly

Is Disney+ next to crack down on password sharing? Several weeks after Netflix announced its testing fees for password sharing, Disney+ may be inching towards the same fate for its users. According to Protocol, “Disney recently sent out a questionnaire to subscribers in Spain, asking them why they are...

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Subscriptions Weekly

The latest industry news reveals that Amazon Prime is unveiling a new payment option, Peacock talks about its stellar first quarter in 2022, and Pokemon Unite is joining the subscription world for more gaming perks. More payment options with Amazon Prime Amazon has unveiled Buy with Prime, its latest online...

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Subscriptions Weekly

This week, the debut of a few new subscription services may be overshadowed by CNN+ and its abrupt end one month after it launched. Panera, Polaris, and Smoothie King, however, are giving the customers what they want. After one month, CNN+ to shut down After a less-than-stellar start, CNN+ is...

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Subscriptions Weekly

Subscription businesses are finding new ways to offer value to their customers, such as print magazines and digital bundles from National Geographic and Disney+, Disney park perks, and more. Also, Peloton increases prices while DoorDash creates a special plan for college students. College students get discounted DashPass If you’re a...

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What is subscription revenue recognition?

Revenue recognition, commonly known as rev rec, is a Generally Accepted Accounting Principle (GAAP) that specifies how and when you should recognize revenue.  The GAAP and International Financial Reporting Standards (IFRS) have revised their accounting standard on revenue recognition methods several times to improve the reporting of financial...

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Subscriptions Weekly

This week, Google Play adds a new billing option to its apps and Apple expands on its subscription offers–this time for business. Also, Amazon tries to stay competitive by bringing in third-party DTC subscriptions, The Container Store launches a loyalty program, and another Tesla subscription enters the U.S.. Google Play...

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Google Play expands billing options - what this means for subscription businesses

One of the most important aspects of subscriptions is payment methods. According to a study by Linnworks, “[n]early nine in ten say seamless and flexible payment options speed up their decision making and prompt them to spend more.” It’s clear that consumers cherish convenience, and a frictionless payment experience...

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Subscriptions Weekly

A lot is happening with consumer subscriptions! Borrow a Tesla for a flat monthly fee, GTA and PlayStation join the subscription world, get monthly Pokémon tees delivered to you via Amazon, and more.  NBC’s Peacock and MLB closing in on streaming deal Pending a deal between the MLB and NBCUniversal,...

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Subscriptions Weekly

In the week of March 20, Netflix, Apple, and Google Play venture out of their comfort zones, Hulu offers Disney+ at a low price, and more. Netflix acquires Boss Fight, a gaming platform Keep an eye out for a gaming industry boom because Netflix has acquired Boss Fight to bring...

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Negative churn and the formula to achieve it

As more companies turn to subscription-based models, it becomes more important to understand what leads to revenue growth and what prevents customer attrition. By the end of this article, you'll fully understand what negative churn is, how to calculate it, and how to achieve it for your company.  What is...

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Subscriptions Weekly

During the week of March 13, we learn about the need for 8-digit Bank Identification Numbers, Netflix testing fees for password sharing, and more. Get ready for 8-digit Bank Identification Numbers (BINs) The day has finally come: Soon-to-be credit cardholders are facing an expected shortage of available BINs. To remedy...

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Subscriptions Weekly

This week, Disney+ is bringing ads into the mix, the UK is loving subscriptions, Walmart and Spotify join forces, and more. Cheaper, ad-supported option coming to Disney+ in late 2022 While the cost hasn’t been revealed yet, the current plan is $7.99 monthly or $79.99 annually. This option will be...

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Subscriptions Weekly

This week, we discuss global events that are impacting consumer behavior in parts of the world and a new streaming service subscription from CNN.  Brace for a significant increase in transaction decline & churn rates As Russia advances into Ukraine, the economic impact is unfathomable. Merchants with customers in Russia...

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Scaling subscriptions with TIME, Harvard Business Review, & Epidemic Sound

In the business of subscriptions, one thing is guaranteed: Business growth is at the center of all our goals. To gather insights on how some of the biggest names in subscription are achieving this, Recurly’s CMO Theresa Mcendree sat down with a few of our top customers for a...

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Recurly expands subscription management operations & new features in Europe

Thousands of brands around the world have chosen Recurly as their subscription management and billing platform. Our high-growth model has helped companies eliminate the friction of legacy solutions, optimize the customer experience, minimize operating costs, and scale sustainably.  As we continue to improve and expand our offerings, we’re excited to...

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Reduce Churn and Increase Revenue: Enable Recurly’s Account Updater Service Now!

“Card declined”—two words that subscription businesses hate to hear. Credit card declines result in the loss of revenue and increased churn, impacting your bottom line. Some number of declines are unavoidable, and as discussed in a recent blog post, some payment events—such as the widespread issuing of new EMV cards...

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