Pause subscriptions
Keep the relationship in play by offering flexible cancellation alternatives.
Offering subscription pause is a smart way to avoid voluntary churn and reduce marketing costs for reacquisition
Retain more customers
Having the option to pause a subscription—instead of cancel—is a great way to avoid voluntary churn and reduce marketing dollars to win customers back.
Generate more revenue
Offering a pause option keeps the subscription revenue in play. Subscriptions automatically reactivate after the pause period.
Keep the customer happy
Offering customers the ability to pause their subscription instead of canceling is a gesture of respect and goodwill.
Subscription pause is a powerful retention tactic
Put the brakes on voluntary churn by offering pause instead. Avoid losing valuable customers by allowing them to pause their subscriptions on demand.
- One click pause functionality
- Specify the pause start date or number of cycles
- Automatically reactivate the subscription
Pause the subscription term
Pausing a subscription will not impact the number of billing periods that the subscription has remaining.
Usage-based, add-on items aren't forgotten
If you leverage usage-based add-on items, usage will always be invoiced before a subscription transitions into a paused state.
Coupons don’t pause
When a subscription is paused, Recurly will not pause the duration of a coupon applied to the subscription.
Customer emails and communications
Automatically notify customers when their paused subscription is about to reactivate.
Best-in-class dunning and an effective means to ensure successful payments on every invoice are critical capabilities. Recurly is an invaluable tool for us in these efforts, providing key information and tools to our sales team.
Read case studyFrequently asked questions
Should we offer a subscription pause?
Offering a subscription pause is an effective way to retain subscribers who might otherwise cancel.
What happens if you pause a subscription?
Pausing a subscription means the billing and other services are stopped for a limited time.
Do subscription pauses restart automatically?
On Recurly, subscription billing restarts automatically when the specified number of billing cycles has passed.
How long can subscribers pause their subscriptions?
On Recurly, you specify the pause start date and the number of billing cycles to skip.
What are some advantages to offering a subscription pause?
The most significant advantage is that you will retain a subscriber who otherwise might cancel. The option demonstrates your commitment to customer service, and you can continue to market to the subscriber, possibly winning them back to an active status.
