SALES & MARKETING ROLE

Sales & marketing executives’ guide to subscription management

Accelerate subscription growth with smart, scalable tools, and tactics

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Benefits

The Recurly subscription management and recurring billing platform is designed to provide sales and marketing executives with an easy-to-use platform that provides the agility you need to iterate, experiment, measure, and adapt without draining resources.

Fast & easy plan creation

Flexible pricing models so you can create, launch, test, refine, and repeat new offerings and tweak existing plans for optimal results.

Increased subscriber acquisition

Leverage diverse payment options, cardless free trials, easy-to-use promotional coupons/incentives, and gift subscriptions and cards.

Enhanced subscriber experience

Flexible payment options in your local region and personalized lifecycle communications across web and app stores.

Improved subscriber retention

Industry-leading churn management and a proven recovered revenue engine that saved over $1 billion for customers globally in 2022 alone.

Cross-platform visibility

Monitor and measure subscription activity from both web and app store subscriptions in a single, convenient location.

Global capabilities

Scale across borders while communicating in local languages, pricing in local currencies, and collecting through regional payment gateways.

The role of sales and marketing professionals

Sales and marketing executives are the architects of successful customer acquisition and retention strategies. You understand the key to success is not just acquiring new subscribers, but also keeping them engaged and delighted by the experience. Your goal is to maximize subscriber lifetime value.

Challenge
Accelerating subscription acquisition rates while launching new products, honing in on the right pricing and plans, and combatting churn are just plain hard, especially with limited resources.

Solution
Recurly helps by freeing you to focus on accelerating growth instead of being roadblocked by technology. With Recurly, you can quickly launch new plans, actively monitor the results, and easily make adjustments. Recurly provides data-driven insights to capture more business and advanced revenue optimization built on machine learning to help you keep more revenue.

The role of sales and marketing professionals

We needed flexible payment models, and not all the platforms had that. We needed a platform with an intuitive and easy-to-use API. It was also really important that the platform offers an exceptional user experience, both for customers and our staff."

Maayan Kotler

Vice President of Marketing

Tailor Brands

Key features

Recurly powers your subscriptions with the automation and insights it needs to succeed — from revenue recognition to recurring billing, payments orchestration, churn management and reporting. and analytics across web and app stores.

Plans, pricing, and promotions

Quickly configure and launch new plans and present the right offer at the right price — and easily offer discounts and promotions.

Pricing models: Test and fine — tune numerous pricing models from fixed to quantity — based, usage-based, ramp, one — time, and prepay.
Plans and add-ons: Launch, test, and iterate new plans quickly and in any new market through support of over 140 currencies — this includes offers like free trails.
Cancel saves: Save subscribers from churn by creating and testing cancel-save paths via discount, promotions, or pausing their subscription.

Learn more about plans, pricing & promotions

Subscriber management

Maximize subscriber lifetime value with personalized journeys and insights.

Subscriber autonomy: Allow subscribers to easily upgrade, downgrade, start, pause, make additional purchases, and cancel subscriptions with in-app prompts.
Account Hierarchy: Support subscribers with multiple regions or entities by creating a many-to-one invoicing hierarchy (e.g. a family plan).
Multi-subscriptions: Allow subscribers to efficiently manage multiple subscriptions per account, consolidating invoices for multiple subscriptions.

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Automated billing

Simplify and automate every aspect of subscription billing and invoicing — and scale with confidence no matter how complex the situation.

Automated invoicing: Automate the entire recurring billing and invoicing cycle, or accommodate the occasional manual invoice.
Invoice customization: Customize invoice and receipt templates including header and footer, assigning templates to individual subscribers.
Taxes and compliances: Automate the calculation and collection of taxes, including VAT and GST, configurable at the country and state level.

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Churn management

Maximize recurring revenue from your travel programs, minimize member attrition, and boost customer value with industry-leading churn and revenue recovery tools.

Intelligent retries: Leverage machine learning to intelligently retry declined payments for membership renewals — a key tool to combat involuntary churn.
Account updater: Automatically update expired or outdated card information for your members, ensuring seamless renewals and uninterrupted access to benefits.
Dunning campaigns: Use dunning tools to automate billing reminders, reduce churn, and update payment methods.

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Revenue recognition

Streamline and automate ASC-606 and IFRS-15 compliance with multiple revenue reporting standards using an enterprise-grade, configurable solution.

Revenue management: Simplify accounting with advanced automation, built for high-velocity businesses offering complex plans.
Revenue compliance: Automate revenue recognition processes complicated by diverse sets of subscription contracts and pricing models.
Revenue forecasting: Close the books faster and forecast recurring revenue with greater accuracy and predictability within a single UI.

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Payments orchestration

Present a symphony of payment options including credit cards, Amazon Pay, PayPal, Venmo, Apple Pay, Google Pay, SEPA, BACS, BECS, ACH, and more.

Payment gateways: Prevent leaking revenue from failed payments with pre-built integrations to over 20 payment gateways and support for more than 140 currencies.
Alternative payment methods: Explore and add new payment methods quickly and easily, supporting both local and global payment options.
Subscriber wallet: Reduce declines and increase payment assurance by allowing subscribers to store multiple payment methods.

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Customizable, in-depth analytics

Answer these questions and more with actionable insights into your subscription performance including customizable, advanced analytics.

Are subscriptions revenue growing?
How do new vs. returning subscribers compare?
What plans and packages are performing best?
How can I improve operational efficiencies?
Am I compliant with ASC-606 and/or IFRS-15?

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App management

Recurly app management delivers a complete picture of subscriptions across app stores with web subscriptions through a simple, automated data sync.

Enhanced subscriber view: Gain a holistic view of all subscriptions with access to subscription details to fuel faster, more-informed decisions.
Cross-platform analytics: Compare and analyze performance, revenue, and growth across app stores and web with dashboards and reports.
Cross-platform entitlement: Build and bundle granular features to determine customer access rights through a simple, consolidated UI.

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Scale with confidence

Secure integrations

Don’t let your tech stack keep you from growth, choose the best - in - breed solutions

Extend value

Global expansion

Overcome obstacles and expand into new markets with ease

Expand globally

Support & services

Your subscription sage is with you every step of the way

How can we help?

Get connected

Connect seamlessly with leading applications for accounting, ERP, taxes, sales and marketing, data warehouses, fraud management and more through the Recurly partner ecosystem.

View all partner integrations