Health & Wellness

Nurture your Health & Wellness subscription business

Create a healthy and HIPAA-compliant recurring revenue stream

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The Recurly subscription management and recurring billing platform provides health and wellness brands with the tools, tactics, and strategies to grow a healthy subscriber base and a robust recurring revenue stream.

Increase subscriber retention

Keep subscribers active with a proven recovered revenue engine that saved over $1 billion for customers globally in 2022 alone.

Payments flexibility

Optimize payments options with a healthy mix of payment gateways and processors, alternate payment methods, and advanced fraud protection.

Automated recurring billing

Shorten your workout with automated processes, including invoicing, payments, and dunning management, minimizing overhead and improving cash flow.

Subscription lifecycle management

Simplify the entire subscription lifecycle, from sign-up to cancellation or upgrade, providing automation and scalability without working up a sweat.

Customer retention and loyalty

Personalize lifecycle communications by subscriber cohort, region, timezone and language to help improve customer retention and foster loyalty.

Compliance and security

Ensure the safety of customer data and compliance with regulations like HIPAA, PCI DSS, SOC 2, and GDPR, promoting zen for you and your customers.

A no-sweat approach to health and wellness subscriptions

Spending on wellness products and services is estimated at $450 billion in the U.S. and growing at more than 5% annually. And, despite a post-pandemic return to in-person shopping experiences, consumers increasingly embrace subscriptions for their self-care and wellness routines. In fact, a UK study found that 11% of consumers subscribe to at least one subscription in this category.


This is a growing and crowded space. Attracting and retaining subscribers is an on-going challenge.


Recurly removes the worry surrounding subscription billing and recurring billing so health and wellness companies can attract new subscribers, streamline operations, and build long-term financial health with Recurly, as we can support HIPAA-related subscription businesses.

Health & Wellness industry
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One of the key reasons why we're able to get where we are? We are very fast to react and also very flexible. Recurly plays a huge part in that.

Anton J.— Director of Product Management

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Key features

Recurly provides your health and wellness brand subscription offering with the automation and insights it needs to succeed—from revenue recognition to recurring billing and payments to reporting and analytics across web and app stores.

Plans, pricing & promotions

Quickly configure and launch new plans and present the right offer at the right price—and easily offer discounts and promotions.

  • Pricing models: Test and finetune numerous pricing models from fixed to quantity-based, usage-based, ramp, one-time and prepay
  • Free trials: Offer cardless or card-required trials to increase acquisition, or request payment at trial close via automated notifications
  • Coupons and discounts: Entice subscribers through discounted promotions, including one-time, limited-time or forever incentives
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Subscriber management

Drive growth faster with cohesive subscriber management, personalized communications, and strategic subscription and revenue insights.

  • Subscriber view: Allow subscribers to easily upgrade, downgrade, start, pause, and cancel subscriptions through hosted account pages
  • Multi-subscriptions: Allow subscribers to efficiently manage multiple subscriptions per account, consolidating invoices for multiple subscriptions
  • Lifecycle communications: Automate the lifecycle journey, customizing dozens of templates by content, language, and time zone
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Recurring billing

Streamline and automate the entire subscription billing and invoicing lifecycle, simple to complex scenarios, so you can confidently scale.

  • Invoice customization: Customize invoice and receipt templates including header and footer, assigning templates to individual subscribers
  • Charges and credits: Automate or manually create custom charges and credits, billed separately or included with the next subscription invoice
  • Taxes and compliances: Automate the calculation and collection of taxes, including VAT and GST, configurable at the country and state level
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Payments orchestration

Present a symphony of payment options including credit cards, Amazon Pay, PayPal, Venmo, Apple Pay, Google Pay, SEPA, BACS, BECS, ACH, and more.

  • Payment gateways: Expand and reach new subscribers worldwide with prebuilt integrations to 20-plus gateways and support for 140-plus currencies
  • Alternative payment methods: Explore and add new payment methods quickly and easily, supporting both local and global payment options
  • Subscriber wallet: Reduce declines and increase payment assurance by allowing subscribers to store multiple payment methods
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Churn management

Maximize recurring revenue, minimize attrition, and boost customer value with industry-leading churn and revenue recovery tools.

  • Intelligent retries: Leverage intelligent retries of declined transactions using machine-learning, or apply your own retry configuration
  • Account updater: Reduce declines due to expired cards by keeping card data fresh, automatically updating records with accurate data
  • Dunning campaigns: Increase your collection effectiveness with automated dunning
Recurly churn management

Revenue recognition

Streamline and automate ASC-606 and IFRS-15 compliance with multiple revenue reporting standards using an enterprise-grade, configurable solution.

  • Revenue management: Simplify accounting with advanced automation, built for high-velocity businesses offering complex plans
  • Revenue compliance: Automate revenue recognition processes complicated by diverse sets of subscription contracts and pricing models
  • Revenue forecasting: Close the books faster and forecast recurring revenue with greater accuracy and predictability within a single UI
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App management

Recurly app management delivers a complete picture of subscriptions across app stores with web subscriptions through a simple, automated data sync.

  • Enhanced subscriber view: Gain a holistic view of all subscriptions with access to subscription details to fuel faster, more-informed decisions
  • Cross-platform analytics: Compare and analyze performance, revenue, and growth across app stores and web with dashboards and reports
  • Cross-platform revenue recognition: Automate ASC-606 and IFRS-15 compliance across web and app stores with Recurly revenue recognition
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Customizable, in-depth analytics

Answer these questions and more with actionable insights into your subscription performance including customizable, advanced analytics.

  • Are subscriptions revenue growing?
  • How are app stores and web subscriptions performing?
  • What is driving subscriber churn?
  • Which plans are performing best?
  • What is my average customer lifetime value?
  • Am I compliant with ASC-606 and/or IFRS-15?
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Scale with confidence

Integration methods

Extend data and workflows via secure, trusted connection types

Extend value

Global expansion

Explore and expand into new regions and markets with ease

Expand globally

Support & services

Access subscription-industry expertise every step of the way

How can we help?

Get connected

Connect seamlessly with leading applications for accounting, ERP, taxes, sales and marketing, data warehouses, fraud management and more through the Recurly partner ecosystem.

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