Cyber Week lasts from Thanksgiving Day through Cyber Monday and is a long-awaited time for online shoppers. It marks one of the biggest shopping opportunities of the year and kicks off the holiday season. This year, consumers spent $12.4 billion online on Cyber Monday only, after a record-breaking Black...
With subscription popularity soaring over the last few years, consumers increasingly demand a frictionless subscriber experience. If it isn’t optimized at every touchpoint, you increase the risk of losing new customers and retaining existing ones. While comprehensive subscription management and recurring billing can remedy many issues, most companies face one...
As subscription products become increasingly popular, consumers demand seamless experiences that prioritize flexibility and convenience. Businesses must adapt quickly to meet these expectations–bringing new challenges for technology and engineering teams. While robust subscription management and recurring billing can remedy many issues, technology leaders face one question: whether they should build...
As subscriptions become an essential part of consumers’ lives, their demands and expectations evolve. Flexibility and convenience are key elements of the customer experience, but they may represent a challenge for businesses. While automated subscription management and recurring billing can help companies like yours stay secure and compliant, many leaders...
Did you know that 90% of the top-grossing apps in the Apple App Store monetize their products through subscriptions? It’s no surprise that companies are turning to recurring revenue models to propel growth. In fact, 62% of businesses already have–or are developing–a mobile app. While it's a bold...
Whether you offer short-term contracts or multi-year contracts, annual recurring revenue (ARR) is a key metric for businesses studying the financial health of their subscription model. Like every other company, subscription brands like BarkBox, Twitch, FabFitFun, Sling, Blue Apron, and Dollar Shave Club were shocked when the COVID-19 pandemic hit...
Consumers love their subscriptions–and so do businesses. The subscription model offers significant advantages for a company's financial health. Knowing your monthly recurring revenue (MRR) makes hiring more staff, investing in new product developments, or signing a lease for a bigger office space easier. Let’s review what is monthly recurring revenue,...
From streaming services to box-of-the-month kits to software applications, subscriptions are the preferred way for consumers to access convenient products and services. However, companies must meet the preferences across generations to achieve sustainable growth in this competitive landscape. Understanding the demands and expectations of each subscriber cohort is key to...
Why are subscriber analytics important? Subscription analytics are crucial for overall business growth. It enables businesses to stay competitive and relevant in a rapidly evolving digital landscape where customer preferences and behaviors are continually changing. With the right set of data, you can, among other things: Find valuable insights into...