Cyber Monday 2023 report: Trends & benchmarks in subscriptions

Cyber Week lasts from Thanksgiving Day through Cyber Monday and is a long-awaited time for online shoppers. It marks one of the biggest shopping opportunities of the year and kicks off the holiday season. This year, consumers spent $12.4 billion online on Cyber Monday only, after a record-breaking Black...

Continue reading

How to innovate & elevate subscriber experiences

With subscription popularity soaring over the last few years, consumers increasingly demand a frictionless subscriber experience. If it isn’t optimized at every touchpoint, you increase the risk of losing new customers and retaining existing ones. While comprehensive subscription management and recurring billing can remedy many issues, most companies face one...

Continue reading

How to scale and streamline your tech stack

As subscription products become increasingly popular, consumers demand seamless experiences that prioritize flexibility and convenience. Businesses must adapt quickly to meet these expectations–bringing new challenges for technology and engineering teams. While robust subscription management and recurring billing can remedy many issues, technology leaders face one question: whether they should build...

Continue reading

How to maximize ROI & boost financial productivity

As subscriptions become an essential part of consumers’ lives, their demands and expectations evolve. Flexibility and convenience are key elements of the customer experience, but they may represent a challenge for businesses. While automated subscription management and recurring billing can help companies like yours stay secure and compliant, many leaders...

Continue reading

How to gain data visibility in app store & web subscriptions

Did you know that 90% of the top-grossing apps in the Apple App Store monetize their products through subscriptions? It’s no surprise that companies are turning to recurring revenue models to propel growth. In fact, 62% of businesses already have–or are developing–a mobile app. While it's a bold...

Continue reading

What is Annual Recurring Revenue (ARR)?

Whether you offer short-term contracts or multi-year contracts, annual recurring revenue (ARR) is a key metric for businesses studying the financial health of their subscription model. Like every other company, subscription brands like BarkBox, Twitch, FabFitFun, Sling, Blue Apron, and Dollar Shave Club were shocked when the COVID-19 pandemic hit...

Continue reading

How to calculate Monthly Recurring Revenue (MRR)

Consumers love their subscriptions–and so do businesses. The subscription model offers significant advantages for a company's financial health. Knowing your monthly recurring revenue (MRR) makes hiring more staff, investing in new product developments, or signing a lease for a bigger office space easier. Let’s review what is monthly recurring revenue,...

Continue reading

How to connect with subscribers from Boomers to Gen Z

From streaming services to box-of-the-month kits to software applications, subscriptions are the preferred way for consumers to access convenient products and services. However, companies must meet the preferences across generations to achieve sustainable growth in this competitive landscape. Understanding the demands and expectations of each subscriber cohort is key to...

Continue reading

Analytics at Scale: Leverage automated subscriber data with Recurly

Why are subscriber analytics important? Subscription analytics are crucial for overall business growth. It enables businesses to stay competitive and relevant in a rapidly evolving digital landscape where customer preferences and behaviors are continually changing. With the right set of data, you can, among other things: Find valuable insights into...

Continue reading