For Mid-market companies

Subscription management solutions for mid-market brands

How to build and maintain a loyal subscriber base

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Recurly offers mid-market companies a flexible, powerful platform to manage and scale their subscription business, automate key processes, and increase customer lifetime value.

Flexible pricing & packaging

Allows you to create, test, and manage customized plans and offers that meet the unique needs of your customers.

Promotional tools

Increases subscriber acquisition, measures effectiveness, and improves subscriber retention with irresistible incentives and coupons.

Scalable platform

Quickly meets changing demands, handles high volumes of subscribers and transactions, and meets global mandates.

Advanced analytics & reporting

Uncovers actionable insights by analyzing subscriber behavior, preferences, and trends to make data-driven decisions.

Prebuilt integrations

Connect with leading applications in CRM, accounting, data and marketing automation, or diverse integration methods to build your own.

Security & compliance

Meet relevant global security and data privacy regulations and instill peace of mind that your subscription business is secure and compliant.

Fighting subscription fatigue is exhausting

Mid-market subscription companies face fierce competition. Winning and retaining customers requires a strategic combination of the right product at the right price at the right time.


Customer retention is crucial to success. Mid-market companies must build a loyal customer base that won’t jump ship at the sight of the next shiny object.


Recurly allows you to quickly launch new offers, trials, and promotions, adjust pricing and subscription terms, and deliver personalized communications at every stop in the subscription lifecycle.

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Not having to worry about managing subscription billing because Recurly handles that for us has been huge. It has enabled us to focus on the elements that are core to our business—the customer experience and the box.

Becky Segal— VP, Platform Engineering

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Key features

Recurly powers your subscriptions with the flexibility, agility and insights it needs to succeed—from simple plan creation to recurring billing and payments, to reporting and analytics across web and app stores.

Plans, pricing & promotions

Quickly configure and launch new plans and present the right offer at the right price—and easily offer discounts and promotions.

  • Plans and add-ons: Combine pricing models from fixed to quantity-based, usage-based or ramp, and choose daily, weekly, monthly, annual, or custom billing periods
  • Free trials: Offer cardless or card-required trials to increase acquisition, or request payment at trial close via automated notifications
  • Coupons and discounts: Entice subscribers through discounted promotions, including one-time, limited-time or forever incentives
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Subscriber management

Drive growth faster with cohesive subscriber management, personalized communications, and strategic subscription and revenue insights.

  • Subscriber view: Allow subscribers to easily upgrade, downgrade, start, pause, and cancel subscriptions through hosted account pages
  • Multi-subscriptions: Allow subscribers to efficiently manage multiple subscriptions per account, consolidating invoices for multiple subscriptions
  • Lifecycle communications: Automate the lifecycle journey, customizing dozens of templates by content, language, and time zone
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Recurring billing

Streamline and automate the entire subscription billing and invoicing lifecycle, simple to complex scenarios, so you can confidently scale.

  • Automated invoicing: Customize and automate the entire recurring billing and invoicing cycle, or accommodate the occasional manual invoice
  • Charges and credits: Automate or manually create custom charges and credits, billed separately or included with the next subscription invoice
  • Taxes and compliances: Automate the calculation and collection of taxes, including VAT and GST, configurable at the country and state level
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Payment orchestration

Present a symphony of payment options including credit cards, Amazon Pay, PayPal, Venmo, Apple Pay, Google Pay, SEPA, BACS, BECS, ACH, and more.

  • Payment gateways: Expand and reach new subscribers worldwide with prebuilt integrations to 20-plus gateways and support for 140-plus currencies
  • Multiple gateways: Maximize authorization rates by easily implementing a multiple payment gateway strategy and leverage industry-first gateway failover
  • Fraud management: Minimize fraud and chargebacks with integrated fraud management that effectively fights card-not-present fraud and more
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Churn management

Maximize recurring revenue, minimize attrition, and boost customer value with industry-leading churn and revenue recovery tools.

  • Intelligent retries: Leverage intelligent retries of declined transactions using machine-learning, or apply your own retry configuration
  • Account updater: Reduce declines due to expired cards by keeping card data fresh, automatically updating records with accurate data
  • Dunning campaigns: Increase your collection effectiveness with automated dunning communications, configurable by accounts, plans, and cohorts
Recurly churn management

App management

Recurly app management delivers a complete picture of subscriptions across app stores with web subscriptions through a simple, automated data sync.

  • Simple configuration: Connect Apple App Store and Google Play into Recurly to standardize and automate subscriptions within a single UI
  • Enhanced subscriber view: Gain a holistic view of all subscriptions with access to subscription details to fuel faster, more-informed decisions
  • Cross-platform analytics: Compare and analyze performance, revenue, and growth across app stores and web with dashboards and reports
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Customizable, in-depth analytics

Answer these questions and more with actionable insights into your subscription performance including customizable, advanced analytics.

  • Are subscriptions revenue growing?
  • How are app stores and web subscriptions performing?
  • What is driving subscriber churn?
  • How can I improve operational efficiencies?
  • Am I compliant with ASC-606 and/or IFRS-15?
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Scale with confidence

Integration methods

Extend data and workflows via secure, trusted connection types

Extend value

Global expansion

Explore and expand into new regions and markets with ease

Expand globally

Support & services

Access subscription-industry expertise every step of the way

How can we help?

Get connected

Connect seamlessly with leading applications for accounting, ERP, taxes, sales and marketing, data warehouses, fraud management and more through the Recurly partner ecosystem.

View all partner integrations
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Acquire and build loyal subscribers with Recurly

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