Configure, edit, and track your gift subscription offers with ease using an intuitive dashboard built to iterate promotions. Recurly provides two different gift types: plans and cards. These options provide a streamlined experience for both the giver and receiver.
Recurly has been integral in helping us sort out our pricing plans and deciding how we actually wanted to move our business forward. We wouldn’t be able to function as a business without it.Read case study
A gift subscription, or gift plan, is a subscription plan purchased by a gift giver for a recipient. The recipient can enjoy their gift subscription without the need to provide payment. Our recent survey found that 70% of consumers love receiving gift subscriptions.
A subscription gift card is a gift card purchased by a buyer in a set increment (e.g., $20, $50, or $100) and given to someone as a gift. The giftee can redeem the gift card against a purchase of your products. Learn how quickly recipients redeem gift cards so you can manage your inventory and plan accordingly.
It’s a simple process. You’ll configure any number of pre-set gift card values in any available currency. Then you’ll upload an image of the card for use on checkout pages and recipient emails.
The gift giver can decide to send a physical card (if offered) or transmit a digital version via email.
Gift subscriptions aren’t as widely used as trials and coupons, but their growth is exploding, as this is one of the most cost-effective ways for merchants to acquire new subscribers. Get insight into conversion rates from gift cards and subscriptions in our 2023 State of Subscriptions report. To learn about gift card time-to-redemption and conversion rates, check out this article.