Consumer Goods & Retail

Show subscribers value beyond the box

How to turn one-time buyers into long-term subscribers

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The Recurly subscription management and recurring billing platform provides consumer goods and retail industry brands with the agile tools needed to grow your subscriber base and accelerate your recurring revenue stream.

Promotional tools

Increase subscriber acquisition, measure effectiveness, and improve subscriber retention with swag like gifts, incentives, and coupons.

Payments flexibility

Expand shoppers’ options with support for multiple payment gateways and processors, alternate payment methods, and advanced fraud protection.

Automated recurring billing

Automate the processes, including invoicing, payments, and dunning management, reducing administrative overhead and improving cash flow.

Subscription lifecycle management

Simplify the entire subscription lifecycle, from sign-up to cancellation or upgrade, providing automation and scalability while reducing manual intervention.

Increase subscriber retention

Industry-leading churn management and a proven recovered revenue engine that saved over $1 billion for customers globally in 2022 alone.

Subscription analytics

Click and collect insights into key subscription metrics, customer behavior, churn rates, and revenue trends, enabling data-driven decision-making.

If you can sell it, you can likely sell a subscription to it

The average American spends $219 each month on subscriptions. We sign up for everything from dinners, movies, wine, and babysitters to workouts, watches, and socks. Subscription-based services provide consumers with the convenient and personalized experiences they love. And subscription-based services provide companies with a steady stream of recurring revenue.


The rapid shift to eCommerce has left you scrambling to develop and launch a subscription offering.


Recurly partners with consumer goods and retail companies like yours to power every aspect of subscription management and recurring billing—so you can launch quickly and begin capturing your share of the lucrative subscription market.

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Not having to worry about managing subscription billing because Recurly handles that for us has been huge. It has enabled us to focus on the elements that are core to our business—the customer experience and the box.

Becky Segal— VP, Platform Engineering

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Key features

Recurly provides the automation and insights you need to succeed—from revenue recognition to recurring billing and payments to reporting, and analytics across web and app stores.

Plans, pricing & promotions

Quickly configure and launch new plans and present the right offer at the right price—and easily offer discounts and promotions.

  • Pricing models: Test and finetune numerous pricing models from fixed to quantity-based, usage-based, ramp, one-time and prepay
  • Free trials: Offer cardless or card-required trials to increase acquisition, or request payment at trial close via automated notifications
  • Coupons and discounts: Entice subscribers through discounted promotions, including one-time, limited-time or forever incentives
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Subscriber management

Drive growth faster with cohesive subscriber management, personalized communications, and strategic subscription and revenue insights.

  • Subscriber view: Allow subscribers to easily upgrade, downgrade, start, pause, and cancel subscriptions through hosted account pages
  • Multi-subscriptions: Allow subscribers to efficiently manage multiple subscriptions per account, consolidating invoices for multiple subscriptions
  • Lifecycle communications: Automate the lifecycle journey, customizing dozens of templates by content, language, and time zone
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Recurring billing

Streamline and automate the entire subscription billing and invoicing lifecycle, simple to complex scenarios, so you can confidently scale.

  • Invoice customization: Customize invoice and receipt templates including header and footer, assigning templates to individual subscribers
  • Charges and credits: Automate or manually create custom charges and credits, billed separately or included with the next subscription invoice
  • Taxes and compliances: Automate the calculation and collection of taxes, including VAT and GST, configurable at the country and state level
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Payments orchestration

Present a symphony of payment options including credit cards, Amazon Pay, PayPal, Venmo, Apple Pay, Google Pay, SEPA, BACS, BECS, ACH, and more.

  • Payment gateways: Expand and reach new subscribers worldwide with prebuilt integrations to 20-plus gateways and support for 140-plus currencies
  • Alternative payment methods: Explore and add new payment methods quickly and easily, supporting both local and global payment options
  • Subscriber wallet: Reduce declines and increase payment assurance by allowing subscribers to store multiple payment methods
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Churn management

Maximize recurring revenue, minimize attrition, and boost customer value with industry-leading churn and revenue recovery tools.

  • Intelligent retries: Leverage intelligent retries of declined transactions using machine-learning, or apply your own retry configuration
  • Account updater: Reduce declines due to expired cards by keeping card data fresh, automatically updating records with accurate data
  • Dunning campaigns: Increase your collection effectiveness with automated dunning
Recurly churn management

Revenue recognition

Streamline and automate ASC-606 and IFRS-15 compliance with multiple revenue reporting standards using an enterprise-grade, configurable solution.

  • Revenue management: Simplify accounting with advanced automation, built for high-velocity businesses offering complex plans
  • Revenue compliance: Automate revenue recognition processes complicated by diverse sets of subscription contracts and pricing models
  • Revenue forecasting: Close the books faster and forecast recurring revenue with greater accuracy and predictability within a single UI
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App management

Recurly app management delivers a complete picture of subscriptions across app stores with web subscriptions through a simple, automated data sync.

  • Enhanced subscriber view: Gain a holistic view of all subscriptions with access to subscription details to fuel faster, more-informed decisions
  • Cross-platform analytics: Compare and analyze performance, revenue, and growth across app stores and web with dashboards and reports
  • Cross-platform revenue recognition: Automate ASC-606 and IFRS-15 compliance across web and app stores with Recurly revenue recognition
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Customizable, in-depth analytics

Answer these questions and more with actionable insights into your subscription performance including customizable, advanced analytics.

  • Are subscriptions revenue growing?
  • How are app stores and web subscriptions performing?
  • What is driving subscriber churn?
  • Which plans are performing best?
  • What is my average customer lifetime value?
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Scale with confidence

Integration methods

Extend data and workflows via secure, trusted connection types

Extend value

Global expansion

Explore and expand into new regions and markets with ease

Expand globally

Support & services

Access subscription-industry expertise every step of the way

How can we help?

Get connected

Connect seamlessly with leading applications for accounting, ERP, taxes, sales and marketing, data warehouses, fraud management and more through the Recurly partner ecosystem.

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Gain the automation and insights you need to succeed with Recurly

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