RECURLY ENGAGE
Convert engagement into revenue
Connect real-time behavioral signals and billing data to in-product experiences that execute saves, upgrades, and plan changes the instant a subscriber shows intent.
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Guide subscribers to the next best step
Reach subscribers when it matters most—while they're active in your product. With Recurly Engage, you can design personalized in-app journeys and drive action without waiting for engineering resources.
Maximize revenue with real-time subscriber actions
Execute revenue actions in a single tap
Real-time intent signals trigger personalized save flows, pause options, and targeted offers — connected directly to billing. 14+ one-click actions.
Move fast without engineering
Growth and Product teams launch, test, and optimize subscriber journeys through a no-code visual builder — in minutes, not sprints. Faster iteration means faster revenue impact.
Target with precision using real subscription data
Build segments from actual billing data, not guessed behavioral proxies. The result is revenue-aware targeting that reflects what your subscribers actually own and owe.
Engaged subscribers spend 3x more
Engagement is the cornerstone of retention—it’s the strongest signal that a subscriber is finding values your product or service and is more likely to sign up, stay, upgrade, and promote it.
This [Recurly Engage] is a no-brainer must-have for any digital business. Double-digit improvements to engagement and retention in the first week.
Tom Ryan
President & CEO
Streaming at Paramount+
Built for every stage of the subscriber lifecycle
Whether you're fighting churn, driving upgrades, or converting free users – Engage has a play for it.
| Stage | Use Case 1 | Use Case 2 | Use Case 3 |
|---|---|---|---|
 ACQUISITION | Abandon cart Prompt exiting or return visitors to finish or resume checkout | 1-click resubscribe Customize the experience for churned users to resubscribe in one click | Increase registration Prompt engaged visitors to provide email or mobile info contextually |
 ENGAGEMENT | Personalized onboarding Onboard new users with prompts showing only unused features | Boost app installs Guide users to install and activate on other platforms | Increase feature adoption Personalize feature discovery based on usage patterns |
 UPSELL | Premium plan adoption Prompt engaged users to upgrade with an incentive | Personalize add-ons Recommend one-time purchase items tailored to each user | 1-click upsell paywalls Trigger prompts based on usage meters like concurrency, device, or location |
 CHURN | Cancel save Intercept the cancel click with a survey or dynamic save offer | Involuntary churn Active remediation via Engage guide for failed payments | Calm renewal anxiety Prompt users with declining usage ahead of upcoming renewals |
Intercept intent wherever your subscribers are
Engage deploys wherever your product lives — web, mobile, and TV — so no high-intent moment goes unacted on.
- Launch pre-built prompts for cancellations and upsells the exact moment a subscriber decides
- A/B test to take the guesswork out of offers, actions, and design
- Optimized for desktop, mobile, and leading streaming platforms including iOS, Android, Apple TV, Roku, Fire TV, and Samsung TV
One click changes everything
Take the manual work out of subscription updates. When a subscriber accepts an offer — an upgrade, a discount, a plan change — Engage executes it instantly and writes it directly to the billing record. No redirects. No support tickets. Just a subscriber who stayed.
Works with the systems you already use
Easily integrate with Recurly Billing, Apple IAP, Roku Billing, Google Play, Amazon IAP, Salesforce Marketing Cloud, Stripe, SendGrid, Braze, Zendesk, and more.
Built for the teams accountable for subscriber revenue
Growth & Marketing
Move without waiting on a sprint
Launch cancel flows, upsell prompts, and personalized journeys in minutes — not weeks. Test what works, kill what doesn't, and iterate on your timeline.
Product
Protect your roadmap
Offload growth and lifecycle experimentation so your team stays focused on core products. Engage handles the prompts, the testing, and the optimization — without a ticket.
Executive
See impact in revenue, not clicks
Every Engage experiment is tied to billing outcomes — saves, upgrades, recoveries. No vanity metrics. Just realized revenue with a clear line back to Engage.
Your subscribers are showing intent right now.
See how Recurly Engage helps you act on it — before the moment passes and join thousands of global brands that trust Recurly's 15+ years of expertise.
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