Plans, Pricing & Promotions

Coupons & discounts

Reduce acquisition costs and improve subscriber retention with irresistible promotions.

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Attract price-conscious and retain valuable subscribers with easily configurable coupons and discounts

Fight subscriber churn

Incentivize retention by leveraging insights to identify subscribers at risk of churn and offering them coupons and discounts to stay.

Attract new prospects

Promote your subscription business to potential consumers. Send them a free trial coupon so they can test your product.

Upsell your customers

Boost customer lifetime value by enticing high value subscribers with discounts that encourage them to try and upgrade to a premium plan.

Create, modify, iterate, and track coupons and discounts in an easy-to-use management dashboard

Give away coupons without giving away the store. Drive subscription loyalty and boost your recurring revenue through several discount types.

  • Offer a coupon for one-time purchase, a limited-time offer, or forever
  • Configure the discount as percent off or fixed dollar amount
  • Application of the coupon or discount can be applied at the account level, subscription level, and/or item level

Creating and editing coupons

Easily create, define, and edit the duration and redemption settings for various offers including fixed amount, percentage discounts, and free trial coupons.

Redeeming coupons

Track redemptions to see how many times an account has redeemed a coupon and its total discount. Set limits by redeem-by dates or quantity.

Expiring coupons

Allow coupons to expire automatically or whether you want to jump in manually and end the promotion. Redeemed coupons will remain active.

Applying at the account, plan, or item

Configure discounts at the account level, tied to specific subscriptions for maximum flexibility, or target specific items being purchased.

Generating bulk unique coupons

Easily share (tens of) thousands of unique codes to target, track, and measure specific segments and channels to better understand effectiveness.

Tracking and optimizing performance

Extract and analyze the performance data with coupon exports to determine which coupon campaigns are driving the highest number and value of subscribers.

Disciple Media quote image

Recurly has been integral in helping us sort out our pricing plans and deciding how we actually wanted to move our business forward. We wouldn’t be able to function as a business without it.

Frankie Fiest— Finance Director

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Frequently asked questions

What are subscription coupons and subscription discounts?

Coupons are one-time discounts on products, services, or subscriptions. Discounts are pricing discounts you offer for one purchase, a limited time, or over time. Both can be used by prospects and customers.

Why should I offer coupons and discounts?

Coupons and discounts are excellent tools to help fight subscriber churn, attract new subscribers, and upsell to existing subscribers.

Can I limit how many times a customer can use a coupon?

Yes, you may specify how many times a customer can redeem a specific coupon and how many coupons a customer may have active at any time.

Do people use coupons? How much of a discount should I offer?

In 2022, over 19 million coupons were redeemed on Recurly. The most popular percentage discount was 20%. Learn more about coupons in our 2023 State of Subscriptions report

Can I track how many coupons or discounts have been redeemed?

There is a coupon dashboard along with export files that allow you to monitor the success of your coupons and discounts.

Make subscriptions your competitive advantage

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