FULL-LIFECYCLE SUBSCRIPTION MANAGEMENT

Most platforms stop at billing. Recurly covers the entire subscriber lifecycle.

We connect plan creation, payment recovery, subscriber retention, and revenue reporting so every team owns their part of the subscriber lifecycle without waiting on engineering.

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Thousands of global brands trust Recurly to deliver exceptional subscriber experiences

Join the Recurly network and become part of the subscription revolution

$16B

in annual transaction run rate

77M+

subscription renewal events

140+

currencies accepted

100M+

active platform subscribers

Subscriptions

Subscription management  for high-volume digital commerce

Launch subscriptions your way

Spin up flexible plans, optimize high-converting checkout flows, and connect seamlessly across your entire tech stack.

Start exploring

Grow revenue, minimize churn

Recover payments automatically, fight failed transactions with intelligent retries, and retain more subscribers.

Learn more

Scale as big as you want

Expand globally with multiple payment methods, automate billing, and gain AI-powered insights to grow smarter.

See how

Commerce

Native subscription management app for Shopify

Retain more customers

Use tools like cancel flows, win-back offers, and intelligent retry logic to keep customers longer.

Launch and iterate fast

Support memberships, bundles, and prepaid plans with no-code setup, pricing experiments, and API integrations.

Give subscribers autonomy

Offer subscribers a self-service portal to skip, swap, or cancel plans.

Check out smarter subscriptions for Shopify

How does your subscription strategy stack up?

Get a personalized report card that benchmarks your business across six critical growth capabilities. See where your strategy appears strongest, uncover potential gaps, and identify where to focus next.

Get my report card

Engage

Personalized in-app subscriber prompts

See how to keep subscribers longer

RevRec

Automated revenue recognition for recurring revenue models

Explore automated revenue compliance

Everything your teams love about Recurly

Growth

Acquire and retain more

Personalized acquisition and retention offers
Real-time, in-product engagement
AI-powered subscriber insights

Learn how Megan achieved industry-leading retention rates

Product

Launch quickly, iterate often

Flexible plan launches and testing without engineering
Personalized journeys with unified billing + engagement data.
Built-in retention tools and insights to prove impact

See how Steve captured 99% of the Fortune 500

Technology

Simplify complexity, and scale securely

Secure platform for billing and payments
Low-code plan management for faster launches
Seamless integration with ERP, CRM, and data systems

Read how David cut churn boosted retention

Finance/Ops

Automate compliance, improve forecasting

Automated billing, invoicing, and recognition
Smart revenue recovery tools that reduce churn
Real-time reporting and forecasting

Check out how Bibek cut processing time from three days to one

How Recurly connects to your business

Pre-built integrations

CRM, payments, tax, ERP, and more.

Get the full integrations list

Integration methods

APIs, webhooks, custom checkout, and app store data.

See how Recurly plugs in

RECURLY COMPASS

AI that works for you

Compass combines 15+ years of subscription expertise with your subscriber data so you’re not just managing growth—you’re leading it.

Explore Compass

Configure instantly

Create new plans, add-ons, and other configurations in seconds using natural language chat.

Customize without coding

Spin up ready-to-use API snippets to customize your subscriptions.

Detect anomalies

Surface potential problems, such as fraud, declines, and spikes, with actionable insights.

The 2026 State of Subscriptions report

Explore the key metrics and emerging trends shaping the future of the subscription industry, backed by insights from 76 million subscribers and the stories behind the data, including:

The “pause” dividend: How top merchants drove a 337% increase in pause usage to retain customers who would have otherwise canceled
The AI-driven subscriber: Why 43% of consumers are now comfortable with AI managing subscriptions, especially for fraud prevention and content personalization

Download the full report to dive deeper into the data and see what it means for your subscription strategy.

See the data

State of Subscriptions 2026: Key Findings

Subscription churn remains a critical challenge for recurring revenue businesses, with 52% of consumers canceling a subscription in the past year. Yet churn isn't always permanent — nearly 1 in 4 new subscription sign-ups are actually win-backs, showing that lost customers frequently return.

When subscribers do stay, three factors consistently drive retention: value for money, price, and data privacy, with 88%, 86%, and 84% of subscribers respectively citing these as reasons for staying subscribed.

Billing flexibility continues to shape subscriber loyalty. 78% of merchants now offer both monthly and annual billing plans, giving customers more control over how they pay. Payment preferences also vary widely by region: in the U.S., credit and debit cards remain the dominant payment method, while in EMEA, digital wallets and alternative payment methods are increasingly preferred.

Artificial intelligence is also reshaping subscription management — 43% of respondents say they trust AI to manage their subscriptions, signaling a shift in how businesses and consumers approach billing, retention, and customer experience strategy.

These trends raise an important question for subscription businesses: is your strategy keeping up? The full State of Subscriptions 2026 report from Recurly breaks down these findings in more detail.

Make revenue predictably easy

Join thousands of global brands that trust Recurly's 15+ years of expertise.

Get started Start free sandbox

FULL-LIFECYCLE SUBSCRIPTION MANAGEMENT

Most platforms stop at billing. Recurly covers the entire subscriber lifecycle.

Thousands of global brands trust Recurly to deliver exceptional subscriber experiences

Join the Recurly network and become part of the subscription revolution

$16B

77M+

140+

100M+

Subscriptions

Subscription management for high-volume digital commerce

Commerce

Native subscription management app for Shopify

How does your subscription strategy stack up?

Engage

Personalized in-app subscriber prompts

RevRec

Automated revenue recognition for recurring revenue models

Everything your teams love about Recurly

Acquire and retain more

Launch quickly, iterate often

Simplify complexity, and scale securely

Automate compliance, improve forecasting

How Recurly connects to your business

RECURLY COMPASS

AI that works for you

The 2026 State of Subscriptions report

Make revenue predictably easy

FULL-LIFECYCLE SUBSCRIPTION MANAGEMENT

Most platforms stop at billing. Recurly covers the entire subscriber lifecycle.

$16B

77M+

140+

100M+

Subscriptions

Subscription management for high-volume digital commerce

Commerce

Native subscription management app for Shopify

Everything your teams love about Recurly

Acquire and retain more

Launch quickly, iterate often

Simplify complexity, and scale securely

Automate compliance, improve forecasting

How Recurly connects to your business

RECURLY COMPASS

AI that works for you

The 2026 State of Subscriptions report

Engage

Personalized in-app subscriber prompts

RevRec

Automated revenue recognition for recurring revenue models

Subscription management  for high-volume digital commerce

Subscription management  for high-volume digital commerce