Small & Medium-sized companies

If you’re not growing, you’re getting left behind

Subscription solutions for small and medium-sized companies

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Recurly provides SMBs a powerful set of tools to manage their subscription businesses, automate billing and payments, and improve customer retention.

Flexible pricing & packaging

Gives SMBs the ability to tailor plans to specific customer segments, and test and adjust pricing and pricing models as needed.

Automated billing & payments

Streamlines the entire billing and payment process, reducing the administrative overhead and ensuring timely and accurate billing.

Payment gateway support

Makes it easy to process payments, support multiple payment methods— including alternative payment methods—and expand to new markets and regions.

Customizable communications

Lifecycle subscription management including dunning ensures an engaging customer experience and improves customer satisfaction.

Subscription Analytics

Prebuilt analytics & reporting

Provides details on subscription behavior, revenue, and churn, allowing SMBs to make data-driven decisions and optimize subscription offerings.

Fast, easy integrations

Connect to business tools, such as accounting, CRM and marketing tools, to make it easy to manage across multiple channels.

Let subscription automation do the heavy lifting

For small and medium-sized companies, time is literally money. Before your window to prove market fit closes—or competitors get there first—100% of your efforts must be on driving growth and demonstrating the ROI of your investments. To get there, you need to clear the way for revenue-generating, highest-value work.


Cash flow and budget constraints mean every dollar is precious, you need to find ways to scale—without adding headcount.


Recurly is a comprehensive, easy-to-implement, scalable subscription management and recurring billing platform that clears the way for revenue-generating work by automating the buyer journey—increasing conversion and accelerating revenue.

SMB Image
Disciple Media quote image

Recurly has been integral in helping us sort out our pricing plans and deciding how we actually wanted to move our business forward. We wouldn’t be able to function as a business without it.

Frankie Fiest— Finance Director

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Key features

Recurly powers your subscriptions with the ease, automation and insights it needs to succeed—from simple plan creation to recurring billing and payments to reporting and analytics.

Plans, pricing & promotion

Quickly configure and launch new plans and present the right offer at the right price—and easily offer discounts and promotions.

  • Pricing models: Test and finetune pricing models, from fixed to quantity-based, usage-based, ramp, one-time, and prepay
  • Plans and add-ons: Mix and combine pricing models within a plan, choosing daily, weekly, monthly, annual, or custom billing periods
  • Free trials: Offer cardless or card-required trials to increase acquisition, or request payment at trial close via automated notifications
Plans, Pricing & Promotion image

Recurring billing

Streamline and automate the entire subscription billing and invoicing lifecycle, simple to complex scenarios, so you can confidently scale.

  • Automated invoicing: Automate the entire recurring billing and invoicing cycle, or accommodate the occasional manual invoice
  • Invoice customization: Customize invoice and receipt templates including header and footer, assigning templates to individual subscribers
  • Taxes and compliances: Automate the calculation and collection of taxes, including VAT and GST, configurable at the country and state level
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Payment orchestration

Present a symphony of payment options including credit cards, Amazon Pay, PayPal, Venmo, Apple Pay, Google Pay, SEPA, BACS, BECS, ACH, and more.

  • Payment gateways: Offer flexible payment options by choosing a mix of providers that support additional currencies and payment methods
  • Alternative payment methods: Explore and add new payment methods quickly and easily, supporting both local and global payment options
  • Fraud management: Minimize fraud and chargebacks with integrated fraud management that effectively fights card-not-present fraud and more
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Churn management

Maximize recurring revenue, minimize attrition, and boost customer value with industry-leading churn and revenue recovery tools.

  • Intelligent retries: Leverage intelligent retries of declined transactions using machine-learning, or apply your own retry configuration
  • Account updater: Avoid failed payments by monitoring credit cards for changes before renewals, making account updates into records as needed
  • Dunning campaigns: Increase your collection effectiveness with automated dunning communications, configurable by accounts, plans and/or cohorts
Recurly churn management

Customizable, in-depth analytics

Answer these questions and more with actionable insights into your subscription performance including customizable, advanced analytics.

  • Are subscriptions revenue growing?
  • How are app stores and web subscriptions performing?
  • What is driving subscriber churn?
  • How can I improve operational efficiencies?
  • Am I compliant with ASC-606 and/or IFRS-15?
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Scale with confidence

Integration methods

Extend data and workflows via secure, trusted connection types

Extend value

Global expansion

Explore and expand into new regions and markets with ease

Expand globally

Support & services

Access subscription-industry expertise every step of the way

How can we help?

Get connected

Connect seamlessly with leading applications for accounting, ERP, taxes, sales and marketing, data warehouses, fraud management and more through the Recurly partner ecosystem.

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Lean on Recurly to help you establish a predictable revenue stream