From a small startup in an apartment building in 2009 to a multinational business spanning across the globe, Recurly has grown to become the go-to platform for subscription management. We’ve been able to do this not only through our leading technology and support infrastructure, but with the goal of always helping merchants be prepared to adapt to the changes of the subscription market.
Thousands of companies use our platform to build their subscription plans with ease. We’ve done all the hard technical work to make sure you can focus on the most important aspects of your business. We’ve created a platform that allows subscription leaders to build, scale, and stay ahead of consumer expectations.
With Recurly, you don’t have to fall behind — instead, you can get ahead of what’s next.
Joe Rohrlich
Chief Executive Officer
Joe Rohrlich
Chief Executive Officer
Joe joined Recurly to lead the company in a new phase of growth and super-charge the capabilities of our subscription platform across the globe.
Prior to Recurly, Joe was CEO of Top Hat, the leading higher education engagement platform, scaling to serve over 750 universities and completing multiple acquisitions. Before this, Joe led a range of customer and go-to-market teams at Bazaarvoice, as CRO and General Manager EMEA, realizing tenfold revenue growth over his 11-year tenure.
Outside of work, Joe enjoys world travel with his family, cheering for the Michigan Wolverines, and playing rec league tennis in Austin, Texas.
Tony Allen
Chief Technology Officer
Tony Allen
Chief Technology Officer
Tony has led Recurly's technology strategy, building a team focused on customers, collaboration, and continuous improvement.
With over 20 years of experience, Tony has led technology initiatives at Fortune 500 companies like PayPal and Verisign, as well as startups like Signio, Inc. At PayPal, he played a key role in scaling Venmo and expanding PayPal's reach with Marketplaces. Tony’s experience gives him an unique perspective for conquering challenges and scaling technology when platform security is paramount.
Outside of work, Tony enjoys mountain biking, hiking, and exploring the Bay Area with his wife and three sons.
Lina Tonk
Chief Marketing Officer
Lina Tonk
Chief Marketing Officer
Lina is a dynamic software executive with nearly 20 years of experience driving growth and crafting innovative B2B marketing strategies. She's a master at building brands that shine from the inside out.
As the former Chief Experience Officer and CMO at isolved, Lina oversaw demand generation teams, boosting market reach and conversions. Under her leadership, a team of 60+ marketers achieved a 30% increase in bookings with a 25% year-over-year growth in the sales pipeline. Her efforts also cultivated a thriving advocacy community of over 7,000 active members with a 95% engagement rate.
Lina’s skills for aligning marketing with customer and employee experiences has led to remarkable improvements in retention and growth. With a track record of executing 19+ M&A transactions and expert stewardship of multi-million-dollar budgets, she’s a leader who produces results time and time again.
Steven Springsteel
Chief Financial Officer
Steven Springsteel
Chief Financial Officer
Steve is a seasoned finance executive with an exceptional track record. Steve has led two successful IPOs and navigated numerous mergers, acquisitions, strategic alliances, and divestitures. He brings a wealth of knowledge and management experience to the Recurly team.
Before joining Recurly as CFO, Steve was the CFO at BetterWorks, where he led the acquisition of Hyphen. He also held CFO roles at MetricStream, Actian Corporation, and MarkLogic, where he doubled revenue and integrated three acquisitions simultaneously. Steve has also served as President and CEO at several public software firms, including Chordiant Software and Verity.
A trusted advisor to boards and CEOs, Steve currently sits on the board of InfoGain and has served on multiple public and private boards, including Zend. An Ohio native with a BBA in Accounting from Cleveland State University, Steve now calls Scottsdale, AZ, home. When he's not crunching numbers, you can find him mountain biking, riding his Peloton, or diving as a PADI-certified instructor.
Priya Lakshminarayanan
Chief Product Officer
Priya Lakshminarayanan
Chief Product Officer
Priya Lakshminarayanan came to Recurly from Brex where she was the Vice President of Product for Growth, Monetization and Risk product areas. She was responsible for driving product-led growth at Brex and championed Brex’s expansion into the Enterprise segment. Prior to Brex, Priya was a product director at Meta leading the Trust & Safety effort for Commerce and Business Messaging products across the Meta family of apps.
Priya is a product management leader with close to 25 years of experience in building and launching both Enterprise as well as B2C products. Her strong engineering background combined with a sense of empathy for the customer enables her to seamlessly span engineering and business work streams to launch and scale new product initiatives. Prior to Brex and Meta, she has shipped a variety of products at industry leading technology companies such as PayPal, EMC and Microsoft. Priya holds a Master’s degree in Computer Science from Virginia Tech. She lives with her husband and two kids in the Bay Area.
Nick Naso
Chief Revenue Officer
Nick Naso
Chief Revenue Officer
Nick is a seasoned software and tech executive with over 15 years of experience building high-performing teams and driving business growth. He has helped Recurly reach new heights with our revenue growth.
Before joining Recurly as Chief Revenue Officer, Nick led the global sales team at Cayuse, where he helped achieve record revenue growth through new customer acquisitions and geographic expansion. His work at Cayuse supported research organizations in reducing administrative burdens and boosting their societal impact.
Nick holds a bachelor’s degree from Florida State University and lives in the Atlanta, GA, area with his wife Amy, sons Nick and Tommy, and their dog Billy.
Rachel Sheriff
Chief Customer Officer
Rachel Sheriff
Chief Customer Officer
With over 20 years of experience, Rachel brings a strategic and veteran experience to deliver top-notch customer experiences by blending technology, data, and creativity.
Rachel heads the customer success and professional services teams, driving value across the customer lifecycle. Before Recurly, she served as Chief Customer Officer at Eptura, leading multiple customer-focused teams. Her career includes senior roles at LogicMonitor, Accruent, and Bazaarvoice, where she worked with global Fortune 100 clients and managed complex product suites.
On top of that, Rachel is a graduate of Vista Equity Partners' High Potential Leadership Program and holds a bachelor’s degree from Louisiana State University. Based in Austin, Texas, she enjoys family ski trips and watching her kids play lacrosse.
Jonas Flodh
Head of Strategic Partnerships & Corporate Development
Jonas Flodh
Head of Strategic Partnerships & Corporate Development
Jonas is an entrepreneurial executive with extensive experience in high-tech leadership, known for launching new products and driving digital businesses to success. From navigating digital business growth, successful exits, and post-exit integration, Jonas also has comprehensive experience working in markets like Silicon Valley, London/UK, Europe, and Scandinavia.
Before joining Recurly, Jonas was VP & GM at Ooyala's AdTech business unit, where he led R&D, Sales, and Customer Teams. With a strong background in the OTT and AdTech sectors, he has held key roles like VP Products at Ooyala, CPO at Videoplaza, and CTO at Tradedoubler.
Jonas holds an M.Sc. in Industrial Economy & Management from KTH Royal Institute of Technology, Stockholm, and is an INSEAD Business School alum. Based in Silicon Valley, Jonas enjoys traveling and is passionate about international affairs and outdoor activities like biking, hiking, skiing, and boating.
Markus Schmaus
Vice President, EMEA Sales
Markus Schmaus
Vice President, EMEA Sales
Markus, Vice President of Sales for EMEA, is responsible for driving Recurly's sales strategy and aligning it with the company's global growth objectives. Starting in 2024, Mark brings 18 years of a sales background and an in-depth knowledge of SaaS, Data, and Cloud Technologies.
Mark has been an advisor and investor for UK startups, helping them fine-tune their go-to-market and sales strategies. Before joining Recurly, Markus was Senior Regional Director at Snowflake, where he played a key role in founding their EMEA regional business. He also served as Enterprise Sales Director at Bazaarvoice, collaborating with top UK retailers and brands.
Markus holds a master’s degree in marketing, innovation, eBusiness, and social psychology. Outside of work, his two sons lovingly dub him the second-best Lego builder in the world.
Joe Rohrlich
Chief Executive Officer
Joe joined Recurly to lead the company in a new phase of growth and super-charge the capabilities of our subscription platform across the globe.
Prior to Recurly, Joe was CEO of Top Hat, the leading higher education engagement platform, scaling to serve over 750 universities and completing multiple acquisitions. Before this, Joe led a range of customer and go-to-market teams at Bazaarvoice, as CRO and General Manager EMEA, realizing tenfold revenue growth over his 11-year tenure.
Outside of work, Joe enjoys world travel with his family, cheering for the Michigan Wolverines, and playing rec league tennis in Austin, Texas.
Tony Allen
Chief Technology Officer
Tony has led Recurly's technology strategy, building a team focused on customers, collaboration, and continuous improvement.
With over 20 years of experience, Tony has led technology initiatives at Fortune 500 companies like PayPal and Verisign, as well as startups like Signio, Inc. At PayPal, he played a key role in scaling Venmo and expanding PayPal's reach with Marketplaces. Tony’s experience gives him an unique perspective for conquering challenges and scaling technology when platform security is paramount.
Outside of work, Tony enjoys mountain biking, hiking, and exploring the Bay Area with his wife and three sons.
Lina Tonk
Chief Marketing Officer
Lina is a dynamic software executive with nearly 20 years of experience driving growth and crafting innovative B2B marketing strategies. She's a master at building brands that shine from the inside out.
As the former Chief Experience Officer and CMO at isolved, Lina oversaw demand generation teams, boosting market reach and conversions. Under her leadership, a team of 60+ marketers achieved a 30% increase in bookings with a 25% year-over-year growth in the sales pipeline. Her efforts also cultivated a thriving advocacy community of over 7,000 active members with a 95% engagement rate.
Lina’s skills for aligning marketing with customer and employee experiences has led to remarkable improvements in retention and growth. With a track record of executing 19+ M&A transactions and expert stewardship of multi-million-dollar budgets, she’s a leader who produces results time and time again.
Steven Springsteel
Chief Financial Officer
Steve is a seasoned finance executive with an exceptional track record. Steve has led two successful IPOs and navigated numerous mergers, acquisitions, strategic alliances, and divestitures. He brings a wealth of knowledge and management experience to the Recurly team.
Before joining Recurly as CFO, Steve was the CFO at BetterWorks, where he led the acquisition of Hyphen. He also held CFO roles at MetricStream, Actian Corporation, and MarkLogic, where he doubled revenue and integrated three acquisitions simultaneously. Steve has also served as President and CEO at several public software firms, including Chordiant Software and Verity.
A trusted advisor to boards and CEOs, Steve currently sits on the board of InfoGain and has served on multiple public and private boards, including Zend. An Ohio native with a BBA in Accounting from Cleveland State University, Steve now calls Scottsdale, AZ, home. When he's not crunching numbers, you can find him mountain biking, riding his Peloton, or diving as a PADI-certified instructor.
Priya Lakshminarayanan
Chief Product Officer
Priya Lakshminarayanan came to Recurly from Brex where she was the Vice President of Product for Growth, Monetization and Risk product areas. She was responsible for driving product-led growth at Brex and championed Brex’s expansion into the Enterprise segment. Prior to Brex, Priya was a product director at Meta leading the Trust & Safety effort for Commerce and Business Messaging products across the Meta family of apps.
Priya is a product management leader with close to 25 years of experience in building and launching both Enterprise as well as B2C products. Her strong engineering background combined with a sense of empathy for the customer enables her to seamlessly span engineering and business work streams to launch and scale new product initiatives. Prior to Brex and Meta, she has shipped a variety of products at industry leading technology companies such as PayPal, EMC and Microsoft. Priya holds a Master’s degree in Computer Science from Virginia Tech. She lives with her husband and two kids in the Bay Area.
Nick Naso
Chief Revenue Officer
Nick is a seasoned software and tech executive with over 15 years of experience building high-performing teams and driving business growth. He has helped Recurly reach new heights with our revenue growth.
Before joining Recurly as Chief Revenue Officer, Nick led the global sales team at Cayuse, where he helped achieve record revenue growth through new customer acquisitions and geographic expansion. His work at Cayuse supported research organizations in reducing administrative burdens and boosting their societal impact.
Nick holds a bachelor’s degree from Florida State University and lives in the Atlanta, GA, area with his wife Amy, sons Nick and Tommy, and their dog Billy.
Rachel Sheriff
Chief Customer Officer
With over 20 years of experience, Rachel brings a strategic and veteran experience to deliver top-notch customer experiences by blending technology, data, and creativity.
Rachel heads the customer success and professional services teams, driving value across the customer lifecycle. Before Recurly, she served as Chief Customer Officer at Eptura, leading multiple customer-focused teams. Her career includes senior roles at LogicMonitor, Accruent, and Bazaarvoice, where she worked with global Fortune 100 clients and managed complex product suites.
On top of that, Rachel is a graduate of Vista Equity Partners' High Potential Leadership Program and holds a bachelor’s degree from Louisiana State University. Based in Austin, Texas, she enjoys family ski trips and watching her kids play lacrosse.
Jonas Flodh
Head of Strategic Partnerships & Corporate Development
Jonas is an entrepreneurial executive with extensive experience in high-tech leadership, known for launching new products and driving digital businesses to success. From navigating digital business growth, successful exits, and post-exit integration, Jonas also has comprehensive experience working in markets like Silicon Valley, London/UK, Europe, and Scandinavia.
Before joining Recurly, Jonas was VP & GM at Ooyala's AdTech business unit, where he led R&D, Sales, and Customer Teams. With a strong background in the OTT and AdTech sectors, he has held key roles like VP Products at Ooyala, CPO at Videoplaza, and CTO at Tradedoubler.
Jonas holds an M.Sc. in Industrial Economy & Management from KTH Royal Institute of Technology, Stockholm, and is an INSEAD Business School alum. Based in Silicon Valley, Jonas enjoys traveling and is passionate about international affairs and outdoor activities like biking, hiking, skiing, and boating.
Markus Schmaus
Vice President, EMEA Sales
Markus, Vice President of Sales for EMEA, is responsible for driving Recurly's sales strategy and aligning it with the company's global growth objectives. Starting in 2024, Mark brings 18 years of a sales background and an in-depth knowledge of SaaS, Data, and Cloud Technologies.
Mark has been an advisor and investor for UK startups, helping them fine-tune their go-to-market and sales strategies. Before joining Recurly, Markus was Senior Regional Director at Snowflake, where he played a key role in founding their EMEA regional business. He also served as Enterprise Sales Director at Bazaarvoice, collaborating with top UK retailers and brands.
Markus holds a master’s degree in marketing, innovation, eBusiness, and social psychology. Outside of work, his two sons lovingly dub him the second-best Lego builder in the world.
Recurly isn’t just your average subscription management platform, we handle billions in revenue, increase customer loyalty, and help reduce churn as one of the top providers in the space. We have a robust platform that can get you the results you need at the scale you need.
average ROI for active merchants
in total payment volume
active subscribers on our platform
in annual recovered revenue
currencies enabled
of coupons/discounts created with our platform in 2023
at-risk subscribers saved
renewal invoice paid rate
No matter the subscriber capacity, Recurly is built to handle and tackle the biggest challenges companies face. We’ve helped companies unify platforms under one subscription service (Paramount+) and provided companies with the means to break industry norms with targeted subscriptions (Alaska Airlines). Creating winning subscriber experiences from sign-up, to payment, to renewal.
Launched lifecycle engagement tool with Redfast partnership
Released new dashboards with in-app benchmarks fueled by then trends of more than 60 million subscribers
Grew subscribers by 388% on average over the last 5 years
Recovers $1.2B in revenue for customers
Customers see $2.2B in incremental revenue from add-ons
>63M active subscribers on Recurly, with a TPV of $12B
Recovers $1B in revenue for Recurly customers
Acquires LeapRev and enhances revenue recognition capabilities
Recurly merchants see $480M in incremental revenue from add-ons
51M active monthly subscribers on Recurly, with a total payment volume of $10.5B
Recurly surpasses 40M subscriptions under management
Launches Wallet, Venmo, and pay-as-you-go capabilities for usage-based pricing
Introduces local payment methods in LatAm
Recurly secures backing from Accel-KKR, a leading technology-focused growth equity firm
Surpasses $7B in annual transaction volume
New notable customers include: Scentbird, Ellevest
Recurly celebrates 10-year anniversary
New Orleans office opens, expanding the engineering team
Recurly completes its “move to the cloud”
Recurly raises $16.5M Series C funding round
Recurly surpasses 15M subscriptions under management
New notable customers include: PupBox, AMC
From Albania to Zimbabwe, Recurly now has customers in practically every corner of the world
New notable customers include: Universal Studios, Kahoot!, and Codecademy
Recurly hires its 100th employee
Surpasses $1B in annual transaction volume processed through its platform
New notable customers include: STARZ, Pipefy, and PandaDoc
Boulder office opens
Over 2,000 companies rely on Recurly to manage and bill their subscribers
New notable customers include: Paramount+, Reputation.com, ShipWorks, and Cinemark
Recurly raises $12M Series B round
New notable customers include: Issuu, Alltrue
Recurly crosses 1M subscriptions under management
New notable customers include: Sling TV, AccuWeather, and Sittercity
Reaches 1,000 customer milestone primarily through inbound means
Recurly raises $6M Series A funding round led by Polaris Partners
New notable customers include: FabFitFun, Stitch Labs
Recurly certified as PCI-compliant
Introduces coupon support to help customers acquire new subscribers
New notable customers include: Duo Security, JibJab, Alltrails, Pantheon, and ShipStation
Dan Burkhart joins Recurly as CEO and co-founder
Recurly raises $1.6M investment seed round and launches its billing platform
Recurly welcomes its first set of customers including Twitch, Unbounce, and Sprout Social
Hits 100th customer milestone
Moves from a startup incubator to its first office in San Francisco
Isaac Hall runs into a problem with making recurring billing work and founds Recurly in his apartment
From growth, revenue recovery, to gateway and currency support, Recurly has it covered.
View infographicDiscover how Recurly is powering recurring revenue for subscription businesses.
Read articleNew billing and payment options enable frictionless payments for subscription companies.
Read announcementSubscription benchmarks and data that provide deep insights into the metrics that matter most.
View research