Pricing models
Capture more subscribers by testing and offering the preferred way customers want to pay for subscriptions.
Choose from a variety of pricing models that can be applied across plans—or combined within a single plan
Personalize offers with pricing options
Configure compelling plan options by selecting from several flexible and unique pricing models—including fixed, ramp, quantity, usage, tiered, stairstep, and one-time offers.
Create individual or combined pricing models
Identify the right price by choosing a different pricing model for each plan, or combining multiple models within a single plan.
Go global with multi-currency support
Entice subscribers from around the world by configuring pricing in local currencies, choosing from more than 140 currency options.
Flexible pricing models to fit every offering
From simple fixed-priced plans to more complex quantity- and usage-based offerings, the comprehensive pricing model lineup from Recurly allows you to configure the right pricing model for every product sold.
- Select from multiple configurable pricing models
- Combine more than one pricing model in a plan
- Price products and plans in 140+ currencies
Fixed recurring
Opt for the most popular model and charge for a set amount on a recurring basis. Think of a video streaming service at 9.99/month or a box-of-the-month offering at either $15/month or $150/year.
Ramp
Exclusive to Recurly, set up a discounted point of entry that ramps up over time to the full subscription cost. Or, reward subscriber loyalty by scheduling pricing discounts to valuable, long-term customers.
Quantity based
Pricing is based on the quantity of products or services a subscriber purchases, either tiered, volume, or stairstep. Think of a SaaS company that charges $50 for the first user and $25 for each additional.
Usage based
Bill a variable amount for add-ons at the end of the billing cycle (in arrears) based on usage measured over the billing cycle. Think of a photo site at $30/month for 2GB plus $15 for each additional GB.
One time
Bill a specified amount for one-time purchases such as setup fees or an equipment package. Think of a gym membership with initiation fee plus recurring monthly charges.
Prepayments
Allow a prepaid account balance from customers, enabling crediting for future purchases, and discounts to customers who make prepayments on their purchases and account.
Best-in-class dunning and an effective means to ensure successful payments on every invoice are critical capabilities. Recurly is an invaluable tool for us in these efforts, providing key information and tools to our sales team.
Read case studyFrequently asked questions
What is a subscription pricing (or billing) model?
A subscription pricing model is a business model where customers pay a recurring fee at regular intervals (usually monthly or annually) to access a product or service. This pricing model is often used for software-as-a-service (SaaS), streaming media services, eLearning, consumer goods and retail, online publications, business services, and other digital products.
What are the different subscription pricing (or billing) models?
There are a variety of different subscription pricing/billing models, including: recurring, ramp, usage based, and quantity based.
What subscription pricing (or billing) models are available with Recurly?
Recurly supports more subscription pricing/billing models than anyone, including: fixed recurring, ramp, usage based, quantity based, plus one-time payments and prepayments.
What is ramp pricing? Why should I consider using it for my subscription plans?
Ramp pricing allows you to define price increases or decreases for a subscription across a specified interval of billing periods. You set the price to “step up” or “step down” over time. Ramp pricing is an effective way to attract new consumers through a discounted point of entry that ramps up over time to the full subscription cost. Additionally, you can leverage ramp pricing to instill customer loyalty, offering discounts in pricing to encourage renewals.
How should I set up my subscription pricing strategy?
Pricing is critical to the success of subscription-based companies, not just during the acquisition phase. Price is also the number one reason people cancel their subscriptions, which means offering the right price at the right time is essential to minimizing churn and scaling your subscription business. Recurly offers enormous flexibility, allowing you to select, test, measure, and adjust your pricing strategies to find the optimal price.
