Capture more subscribers by testing and offering the preferred way customers want to pay for subscriptions.
From simple fixed-priced plans to more complex quantity- and usage-based offerings, the comprehensive pricing model lineup from Recurly allows you to configure the right pricing model for every product sold.
Best-in-class dunning and an effective means to ensure successful payments on every invoice are critical capabilities. Recurly is an invaluable tool for us in these efforts, providing key information and tools to our sales team.
Read case studyA subscription pricing model is a business model where customers pay a recurring fee at regular intervals (usually monthly or annually) to access a product or service. This pricing model is often used for software-as-a-service (SaaS), streaming media services, eLearning, consumer goods and retail, online publications, business services, and other digital products.
There are a variety of different subscription pricing/billing models, including: recurring, ramp, usage based, and quantity based.
Recurly supports more subscription pricing/billing models than anyone, including: fixed recurring, ramp, usage based, quantity based, plus one-time payments and prepayments.
Ramp pricing allows you to define price increases or decreases for a subscription across a specified interval of billing periods. You set the price to “step up” or “step down” over time. Ramp pricing is an effective way to attract new consumers through a discounted point of entry that ramps up over time to the full subscription cost. Additionally, you can leverage ramp pricing to instill customer loyalty, offering discounts in pricing to encourage renewals.
Pricing is critical to the success of subscription-based companies, not just during the acquisition phase. Price is also the number one reason people cancel their subscriptions, which means offering the right price at the right time is essential to minimizing churn and scaling your subscription business. Recurly offers enormous flexibility, allowing you to select, test, measure, and adjust your pricing strategies to find the optimal price.