No matter what your customers prefer or how many plans it takes to scale, Recurly has you covered with easy-to-use tools to configure and price plans, launch quickly, and put subscribers’ needs first.
Recurly has greatly reduced our systems and development costs related to payments and automating our subscription processes.
A subscription plan outlines for your customers the details of your product or service offer and their price. Many subscription businesses offer multiple plans, with each one offering a different set of features and pricing models.
Subscription add-ons are typically one-time or discrete products or services that you offer to customers in addition to their subscription items as part of the subscription plan. For example, a coffee subscription box service might offer an additional pound of coffee that customers can purchase along with their monthly delivery. Subscription add-ons provide you with flexibility to tailor plans to customer preferences and boost monthly recurring revenue.
A subscription trial is an acquisition strategy where you offer your product/service to customers for a limited period of time, often for free, so that they can learn about your product. On Recurly, you can elect to collect credit card data during a trial subscription sign up, or offer cardless free trials.
Different subscription businesses will have different objectives—which means their approaches to subscription plan and add-on set up will vary. Recurly offers enough flexibility to support your current objectives and enough agility to meet your future goals.
Free subscription trials are an excellent customer acquisition strategy, allowing consumers to appreciate the value of your product or service before committing. In 2022, consumers took advantage of almost 35 million free trials globally from participating subscription sites on Recurly. Overall, the average site-level conversion rate was 38.1%. Discover more metrics surrounding free trial subscriptions, including industry-specific conversion rates, in Recurly’s 2023 State of Subscriptions.