Software / B2C SaaS

Seamless subscriptions—streamline, simplify, and supercharge

How to grow your subscription business while continuing to grow your SaaS business

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The Recurly subscription management and recurring billing platform provides companies in the B2C SaaS industry with the powerful, scalable, and configurable tools you need to convert, onboard and keep subscribers, accelerating your recurring revenue.

Flexible billing models

Implement and manage various SaaS billing models, such as usage-based pricing, tiered pricing, and one-time charges, to best promote your offerings.

Automated recurring billing

Automate the B2C SaaS lifecycle processes, including invoicing, payments, and dunning management, reducing administrative overhead and improving cash flow.

Increase subscriber retention

Elevate retention rates with industry-leading churn management and a proven recovered revenue engine that saved customers over $1 billion in 2022.

Payments flexibility

Optimize payments options with support for multiple payment gateways and processors, alternate payment methods, and advanced fraud protection.

Subscription analytics

Gain insights into key B2C SaaS subscription metrics, customer behavior, churn rates, and revenue trends, powering data-driven decision-making.

Platform scalability and growth

Go ahead and growth hack your business without worrying about infrastructure limitations, enabling you to focus on innovation and market expansion.

Aligning your subscription ambitions for success

Success in the crowded B2C SaaS software space requires an ideal combination of product, pricing, promotions, and payments strategies. There are a lot of moving parts. Getting it right takes resources away from your core business.


Launching and managing a subscription management and recurring billing platform is a resource-intensive endeavor, and your resources are tied up in product development.


Recurly partners with B2C SaaS companies like yours to power and automate every aspect of subscription management and recurring billing—so you can focus all your energy and development resources on innovation.

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Recurly made it much easier for us to achieve quick wins like accepting different currencies and integrating with additional payment gateways such as Apple Pay and Paypal.

Ben Liepmain— Accounting Manager

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Key features

Recurly automates the complexity of managing subscriptions at scale, so you can focus your resources on building and enhancing your SaaS solution. Unlock growth opportunities with robust pricing flexibility, deep subscriber insights, global capabilities, automated billing, and streamlined revenue recognition.

Plans, pricing, and promotions

Quickly configure and launch new plans and present the right offer at the right price—and easily offer discounts and promotions.

  • Plans and add-ons: Mix and combine pricing models within a plan, choosing daily, weekly, monthly, annual, or custom billing periods
  • Free trials: Offer cardless or card-required trials to increase acquisition, or request payment at trial close via automated notifications
  • Gifts, coupons, and discounts: Entice subscribers through gift subscriptions and discounted promotions, including one-time, limited-time or forever incentives
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Subscriber management

Drive growth faster with cohesive subscriber management, personalized communications, and strategic subscription and revenue insights.

  • Subscriber view: Allow subscribers to easily upgrade, downgrade, start, pause, and cancel subscriptions through hosted account pages
  • Account hierarchy: Support subscribers with multiple regions or entities by creating a many-to-one invoicing hierarchy (e.g. a family plan)
  • Lifecycle communications: Automate the lifecycle journey, customizing dozens of templates by content, language, and time zone
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Recurring billing

Streamline and automate the entire subscription billing and invoicing lifecycle, simple to complex scenarios, so you can confidently scale.

  • Automated invoicing: Automate the entire recurring billing and invoicing cycle, or accommodate the occasional manual invoice
  • Charges and credits: Automate or manually create custom charges and credits, billed separately or included with the next subscription invoice
  • Taxes and compliances: Tax based on validated billing address for precise collection, and connect with Avalara or Vertex for advanced functionality
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Payments orchestration

Present a symphony of payment options including credit cards, Amazon Pay, PayPal, Venmo, Apple Pay, Google Pay, SEPA, BACS, BECS, ACH, and more.

  • Payment gateways: Expand and reach new subscribers worldwide with prebuilt integrations to 20-plus gateways and support for 140-plus currencies
  • Alternative payment methods: Explore and add new payment methods quickly and easily, supporting both local and global payment options
  • Subscriber wallet: Reduce declines and increase payment assurance by allowing subscribers to store multiple payment methods
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Churn management

Maximize recurring revenue, minimize attrition, and boost customer value with industry-leading churn and revenue recovery tools.

  • Intelligent retries: Leverage intelligent retries of declined transactions using machine-learning, or apply your own retry configuration
  • Account updater: Avoid failed payments by monitoring credit cards for changes before renewals, making account updates into records as needed
  • Backup payment method: Prevent subscription interruptions by enabling backup payment method, designating one payment method as the default
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Revenue recognition

Streamline and automate ASC-606 and IFRS-15 compliance with multiple revenue reporting standards using an enterprise-grade, configurable solution.

  • Revenue management: Accelerate financial close and improve forecast accuracy, supporting multiple revenue models
  • Revenue compliance: Automate revenue recognition processes complicated by diverse sets of subscription contracts and pricing models
  • Multiple revenue models: Support multiple revenue models (consumption, usage, milestone, percentage of completion, or delivery)
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App management

Recurly app management delivers a complete picture of subscriptions across app stores with web subscriptions through a simple, automated data sync.

  • Enhanced subscriber view: Gain a holistic view of all subscriptions with access to subscription details to fuel faster, more-informed decisions
  • Cross-platform analytics: Compare and analyze performance, revenue, and growth across app stores and web with dashboards and reports
  • Cross-platform entitlement: Build and bundle granular features to determine customer access rights through a simple, consolidated UI
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Customizable, in-depth analytics

Answer these questions and more with actionable insights into your subscription performance including customizable, advanced analytics.

  • Are subscriptions revenue growing?
  • How are app stores and web subscriptions performing?
  • What is driving subscriber churn?
  • How can I improve operational efficiencies?
  • Am I compliant with ASC-606 and/or IFRS-15?
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Scale with confidence

Integration methods

Extend data and workflows via secure, trusted connection types

Extend value

Global expansion

Explore and expand into new regions and markets with ease

Expand globally

Support & services

Access subscription-industry expertise every step of the way

How can we help?

Get connected

Connect seamlessly with leading applications for accounting, ERP, taxes, sales and marketing, data warehouses, fraud management and more through the Recurly partner ecosystem.

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Gain the subscription analytics and insights you need with Recurly

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