This week, the debut of a few new subscription services may be overshadowed by CNN+ and its abrupt end one month after it launched. Panera, Polaris, and Smoothie King, however, are giving the customers what they want.
After one month, CNN+ to shut down
After a less-than-stellar start, CNN+ is pulling the plug at the end of April–one month after it launched. The platform attracted fewer than 100,000 subscribers, a disappointing number but executives had questioned its viability even prior to the debut. Some CNN+ content will be moved to other platforms. Read more on The Wall Street Journal.
Panera launches a subscription drink service
The fast-growing chain is introducing another subscription drink option on top of coffees and teas. For $10.99 a month, Unlimited Sip Club subscribers can drink to their hearts’ content with unlimited self-serve beverages, including Panera’s new Charged Lemonades. Subscribe from now until May 6 to enjoy a free subscription through July 4. Learn more on Subscription Insider.
Polaris customers can subscribe to vehicle rentals
Dubbed Polaris Adventures Select, the new subscription allows Polaris customers to access a variety of Polaris vehicles, including ATVs. The company is expanding its roots to the Midwest, (Minnesota, Wisconsin, Michigan, and South Dakota). The subscription starts at $149 monthly. Read more on Star Tribune.
Smoothie King launches a smoothie subscription
Get all the best smoothie ingredients shipped to your door with Smoothie King’s new subscription service, Nourish Daily. “Each 14-ounce smoothie consists of a purpose powder, flavor selection and the subscriber’s choice of liquid (e.g., water, milk, non-dairy milk, tea, or juice).” Learn more on Subscription Insider.