Customizable and automated communications increase retention by keeping subscribers engaged and informed.
Recurly email templates are built to please—they are easy to customize—providing your subscribers a consistently on-brand experience with every touch.
By unifying on a single subscription platform, we were able to become more efficient by creating a community of subject matter experts within the division.Read case study
Subscriber lifecycle communications are the (typically electronic) communications you send to subscribers to keep them up-to-date about changes to their subscription, up-sell and cross-sell opportunities, or payment processing changes.
Clear, concise subscriber communication helps customers understand plan changes, upcoming events, required actions, payment status, and more. Our research shows that 40% of merchants make plan changes each year. Overall, 95% of merchants use Recurly’s subscriber lifecycle communications features to keep their subscribers informed and engaged.
Recurly gives you the ability to customize subscriber lifecycle communications to match your brand’s voice and messaging.
Most subscriber lifecycle communications are triggered automatically at sign up and renewal events. Other communications might be triggered when a free trial is ending and transitioning to a paid subscription.
Recurly uses SPF and DKIM signing and a dedicated IP address—all to help make certain your communications are delivered.