Benchmarks & insights
Find out about emerging patterns in consumer subscriptions, highlighting growth areas, retention challenges, and shifting preferences across industries. Stay ahead with expert insights, visualized trends, and key takeaways to help businesses refine their subscription strategies for long-term success.
2026 State of Subscriptions
Unlock insights from 76 million subscribers. This report uncovers the trends redefining subscription growth: from reactivation as your most cost-effective acquisition channel, to pause strategies that cut churn, to annual plans driving 50–60% more revenue per user — plus the AI trends shaping what's next.
