Subscription trends and benchmarks that provide insights for your business

The 2023 State of Subscriptions

Strategies & trends for subscription growth.

The acquisition chapter

Acquisition benchmarks and trends about free trials, coupons, gift subscriptions, and more.

The payments chapter

Payment benchmarks and trends, such as decline rates and the rise of alternative payment methods.

The subscriber growth chapter

Benchmarks and trends in subscriber growth, from plan customizations to subscriber lifecycle emails.

Recurly makes it easy to measure and track customer payments and whether there are indicators of potential future churn based on payment patterns.

Jin Sha, SVP of Strategy & Operations

The churn chapter

Unique churn benchmarks and trends, including involuntary churn stats, revenue recovery, and more.

Churn Rate Benchmarks

Gauge the health of your business through detailed, comprehensive churn data.

Top payment decline reasons

Benchmark data on the top reasons for payment declines & the impact on transaction success rates.

Endemic Impacts & Trends in Subscriptions: U.S.

Insights to future-proof your business

Understand endemic subscription sentiment about preferences, economic outlook, brand loyalty, payment preferences, and more.

Digital Media & Entertainment Benchmarks 2022

To offer the most powerful insights, we took a deep dive into our customer data pool, which includes Sling, Twitch, TIME, and more.

Learning Subscription Business Trends & Benchmarks 2022

eLearning Benchmarks 2022

To offer the most powerful insights, we took a deep dive into our customer data pool, which includes Kahoot!, Course Hero, and more.

From the Blog

March 24, 2023

Annual Subscription Billing Report

Discover the right mix of subscription plans and product offerings for your business.

Benchmarks for Subscription E-Commerce

Compare subscription recovery rates by failure type.

Subscriber Retention Benchmarks

Discover subscriber retention strategies that boost recurring revenue.

Subscription Acquisition Benchmarks

Fine-tune your acquisition efforts.

SaaS Benchmarks for Subscription Plans

Use our research to help structure your subscription plans and maximize revenue.