The critical payment experience in consumer subscriptions

As payments become a crucial part of the customer experience, optimizing your payment experience is key to maintaining backend efficiency and a strategic imperative to foster trust, reduce churn, and unlock unprecedented growth. Forrester Principal Analyst Lily Varon, Recurly CPO Jonas Flodh, and Recurly CMO Lina Tonk came together to...

Continue reading

AI & subscriber churn: Mastering recurring payments

It’s no surprise that payments are crucial in delivering seamless subscription experiences. From payment alternatives to local currencies, businesses continuously work to improve their checkout and recurring payment experience. And now, new technologies like artificial intelligence (AI) and machine learning (ML) can certainly boost these efforts. During AI & churn:...

Continue reading

How to optimize your subscription pricing strategy with engagement and cohorts

In subscriptions, one size does not fit all. Understanding the intricacies of your customer base is pivotal when it comes to pricing and packaging. A generic pricing model often misses the mark in considering the diverse needs and preferences of unique subscribers. Personalized pricing and packaging strategies have surged to...

Continue reading

Pricing at scale: Enabling subscription-based pricing flexibility through tech

In the subscription economy, businesses thrive not only on their capacity to attract customers but also on their ability to retain and continually satisfy those subscribers. Central to this success is the alchemy of pricing that can entice new sign-ups and keep existing customers engaged.  During Subscription pricing &...

Continue reading

How to navigate dynamic pricing for subscription businesses

Dynamic pricing is not new—it's been the staple of companies like airlines and hotels for decades. But today, with the rising demand for digital products and services, the subscription industry is adopting this model at an accelerated pace.  Why the shift? This pricing strategy allows businesses to respond to many...

Continue reading

Subscription pricing & packaging: Strategies to optimize and implement pricing flexibility

As subscription products become more complex and consumers demand more customization options, businesses face a new challenge: the ability to quickly adapt and deliver the flexibility that prospects demand.  So, Matt Lindsay, CEO of Mather Economics, and I, Niraj Naik, VP of Product Management at Recurly, wanted to equip you...

Continue reading

Key takeaways from 2024 State of Subscriptions: Industry benchmarks & trends

It’s hard out there. The new year brings new subscription challenges for global companies: spending is down, customer acquisition is challenging, personalization is now a necessity, and payments play a crucial role in the subscriber experience. As companies shift to retention, thorough benchmark and trend analysis are vital for success....

Continue reading

Automation & tech stack are indispensable for subscription growth in 2024

Subscription services continue to prevail, and the importance of automation and a flexible technological infrastructure cannot be overstated. As companies work to meet the evolving needs of their customers, the role of advanced technology becomes crucial to improve retention. From onboarding to customized billing, payment processing, and plan management, the...

Continue reading

Six tax considerations for global subscription companies

With subscription-based businesses thriving in today’s global economy, cross-border trade is easier and more popular than ever before. This means that businesses are managing higher volumes of transactions, which comes with a greater indirect tax compliance burden on sellers. Many tax authorities worldwide now apply tax at the destination, charging...

Continue reading