Reporting & analytics

Smarter subscription analytics

Gain all-around visibility into the subscription metrics that matter, with the interactive analytics dashboards and comprehensive subscription reporting of Recurly.

Reporting and analytics dashboards

Make informed decisions for growth with quick, customizable, and extendable access to your subscription data

Gain action-ready insights

Gain action-ready insights

Built-in dashboards and reports provide a 360° view into the health of your subscription business—from plan performance, churn trends, campaigns results, and financial metrics—to quickly inform your decisions for business growth.

Customize your own reports

Customize your own reports

Uncover new insights regarding subscriber acquisition and retention trends or plan and promotional campaign performance with an easy-to-use tool that allows you to create your own visual dashboards and reports.

Customize your own reports

Dig deeper with data imports and integrations

Get data where and when you need it with ready-to-go dashboards, automated data exports, and robust APIs that connect leading data warehouse applications that help you get—and share—a full picture of your subscription business.

Key features

Grow smarter with access to subscription analytics, KPIs, and graphs to help you optimize your plans, subscribers, and revenue.

See the big picture with little effort

The analytics dashboard presents a high-level snapshot of your subscriber base, churn rate, plan performance, billings, and revenue—key metrics that depict the overall health of your business.

  • 360° view of subscriber data
  • Real-time metrics to inform decision making
  • Trend and opportunity identification
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Sunscribers dashboard Net subscriber change Subscriber churn rate Active Subscribers numbers Churn rate percentage Subscribers LTV
Net subscriber spreadsheet Format

Answer every unique subscription question

Gone are the days of generic reports. Recurly analytics offer detailed and downloadable reports that include your KPIs, and graphs to help you measure and optimize your plans, subscribers, and revenue for faster business growth. Customizing the date range, intervals, and currency to display the data is most meaningful to your business.

  • Plan performance over time
  • Monthly recurring revenue and recovered revenue
  • Subscriber retention
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Build it your way

Recurly builder is a powerful tool that allows you to easily create custom insights into your business. Use builder to generate a report or dashboard that combines the metrics you care about most.

  • Customize reports and dashboard for reporting
  • Live search for quick account detail lookups
  • Download reports for further analysis
  • Pair metrics with custom fields to deepen insights
Learn more
Map reports Search custom fields Search dimensions Created in the past 3 months Run report button

Identify growth opportunities with advanced subscription analytics

Gain deep insights into business performance with advanced subscription analytics via charts, tables, and graphs that allow you to optimize what’s working and tweak what’s not.

Learn more about reporting & analytics

Get a view of total active subscribers, and track active subscriber growth, to identify trends and gain better subscriber insights with a proprietary cohort analysis showing active and churned subscribers over time.

Filter to see daily, weekly, or monthly numbers of active accounts and subscribers, adjustable for your preferred date range.

Subscriber growth report

Evaluate the performance of a plan after pricing, plan length, or promotional changes.

Compare attributes of different plans, such as the use of a trial or plan length, to gauge which plan is most successful.

Plan performance reports

Track the performance of your subscription trials and monitor the conversion rates from trial to active subscriptions.

Gain an overview of trial performance KPIs, conversion rates, subscription status, and subscription details.

Trial performance reports

Measure the predictable revenue a business can expect on a monthly basis by tracking total MRR and MRR changes.

Help monitor and evaluate your business growth and revenue momentum.

Monthly recurring revenue reports

Calculate and monitor the total number of subscriptions that expired during a selected time period, by expiration reason, either voluntary or involuntary churn.

Churn analysis reports

Calculate and report the amount of total revenue recovered by minimizing involuntary churn from declined transactions, segmented by recovery method:

  • Intelligent retries
  • Account updater
  • Expired card management
  • Backup payment method
Recovered revenue reports
Subscriber growth report Plan performance reports Trial performance reports Monthly recurring revenue reports Churn analysis reports Recovered revenue reports

Experience matters. Enjoy unmatched, proven scalability with Recurly.

2,200+

50M+

$10B

$880M

Digital Reach
Digital Reach

Recurly’s analytics suite does a lot of the things we’ve been doing manually but much more beautifully, accurately and easily.

Head of Operations
Customer since 2013

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