Travel & Hospitality

Get onboard with the subscription model

How travel and hospitality companies can build a first-class subscription business

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The Recurly subscription management and recurring billing platform provides companies in the travel and hospitality industry with the powerful, scalable, and configurable tools to capture and keep subscribers and accelerate your recurring revenue.

Reduce time to market

Reduce time to market with flexible pricing models so you can quickly create, launch, test, refine, and repeat new offerings and tweak existing plans for optimal results.

Launch coupons, discounts & free trial offers

Launch coupons, discounts, and free trial offers to entice on-the-fence subscribers and turn them into frequent flyers.

Offer exclusive perks

Offer exclusive perks such as free or discounted add-ons to encourage upgrades and build loyalty from the ground up.

Test flexible pricing tiers

Test flexible pricing tiers so you can design and deliver good-better-best offerings to capture subscribers with varying travel and entertainment budgets.

Easily customize plans

Easily customize plans and build personalized offers to reach new customers and attract the widest possible audience.

Go big & go global

Go big and go global by leveraging our scalable infrastructure and global capabilities, providing rapid, non-stop access to an unrestricted world market.

Onboarding the jet set

Subscriptions within the travel and hospitality industry are taking off—serving consumers savings, curated access, special perks and more. Consumers are signing up without reservation—some offerings now maintain waitlists. In the US alone, 17% of consumers say they subscribe to a travel-related subscription program. The time is right to launch your new offering.


Creating and launching new subscription plans requires too much time and too many resources.


Recurly provides companies in the travel and hospitality industry with a global subscription management and recurring billing platform that is flexible enough to scale as your offering takes off.

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Tailor Brands

We needed flexible payment models, and not all the platforms had that. We needed a platform with an intuitive and easy-to-use API. It was also really important that the platform offers an exceptional user experience, both for customers and our staff.

Maayan Kotler— Vice President of Marketing
Tailor Brands

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Key features

Recurly is the ticket to managing your travel and hospitality industry subscriptions at scale, so you can focus your resources on launching irresistible offerings. Unlock global growth opportunities with robust pricing flexibility, deep subscriber insights, automated billing, and streamlined revenue recognition.

Plans, pricing & promotions

Quickly configure and launch new plans and present the right offer at the right price—and easily offer discounts and promotions.

  • Plans and add-ons: Launch, test and iterate new plans quickly and in any new market
  • Free trials: Offer cardless or card-required trials to increase acquisition, or request payment at trial close via automated notifications
  • Coupons and discounts: Entice subscribers through discounted promotions, including one-time, limited-time or forever incentives
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Subscriber management

Drive growth faster with cohesive subscriber management, personalized communications, and strategic subscription and revenue insights.

  • Subscriber view: Allow subscribers to easily upgrade, downgrade, start, pause, and cancel subscriptions through hosted account pages
  • Account hierarchy: Support subscribers with multiple regions or entities by creating a many-to-one invoicing hierarchy (e.g. a family plan)
  • Lifecycle communications: Automate the lifecycle journey, customizing dozens of templates by content, language, and time zone
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Recurring billing

Streamline and automate the entire subscription billing and invoicing lifecycle, simple to complex scenarios, so you can confidently scale.

  • Automated invoicing: Choose from over 20 language templates with configurable terms and conditions, and ability to attach PDF format
  • Invoice customization: Customize invoice and receipt templates including header and footer, assigning templates to individual subscribers
  • Taxes and compliances: Automate the calculation and collection of taxes, including VAT and GST, configurable at the country and state level
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Payments orchestration

Present a symphony of payment options including credit cards, Amazon Pay, PayPal, Venmo, Apple Pay, Google Pay, SEPA, BACS, BECS, ACH, and more.

  • Payment gateways: Expand and reach new subscribers worldwide with prebuilt integrations to 20-plus gateways and support for 140-plus currencies
  • Alternative payment methods: Explore and add new payment methods quickly and easily, supporting both local and global payment options
  • Subscriber wallet: Reduce declines and increase payment assurance by allowing subscribers to store multiple payment methods
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Churn management

Maximize recurring revenue, minimize attrition, and boost customer value with industry-leading churn and revenue recovery tools.

  • Intelligent retries: Leverage intelligent retries of declined transactions using machine-learning, or apply your own retry configuration
  • Account updater: Automatically update account billing data, and customize and enable email communications to notify subscribers
  • Dunning campaigns: Increase your collection effectiveness with automated dunning communications, configurable by accounts, plans and/or cohorts
Recurly churn management

Revenue recognition

Streamline and automate ASC-606 and IFRS-15 compliance with multiple revenue reporting standards using an enterprise-grade, configurable solution.

  • Revenue management: Simplify accounting with advanced automation, built for high-velocity businesses offering complex plans
  • Revenue compliance: Automate revenue recognition processes complicated by diverse sets of subscription contracts and pricing models
  • Revenue forecasting: Close the books faster and forecast recurring revenue with greater accuracy and predictability within a single UI
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App management

Recurly app management delivers a complete picture of subscriptions across app stores with web subscriptions through a simple, automated data sync.

  • Cross-platform analytics: Compare and analyze performance, revenue, and growth across app stores and web with dashboards and reports
  • Cross-platform revenue recognition: Automate ASC-606 and IFRS-15 compliance across web and app stores with Recurly revenue recognition
  • Cross-platform process automation: Trigger new workflows based on app store subscription lifecycle events through APIs and webhooks
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Customizable, in-depth analytics

Answer these questions and more with actionable insights into your subscription performance including customizable, advanced analytics.

  • Are subscriptions revenue growing?
  • Which plans are performing best?
  • What is driving subscriber churn?
  • How can I improve operational efficiencies?
  • Am I compliant with ASC-606 and/or IFRS-15?
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Scale with confidence

Integration methods

Extend data and workflows via secure, trusted connection types

Extend value

Global expansion

Explore and expand into new regions and markets with ease

Expand globally

Support & services

Access subscription-industry expertise every step of the way

How can we help?

Get connected

Connect seamlessly with leading applications for accounting, ERP, taxes, sales and marketing, data warehouses, fraud management and more through the Recurly partner ecosystem.

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