Recurly plans and pricing
Recurly offers simple, flexible plans to keep a good thing growing and scale your subscription business.
USD
EUR
GBP
Core
Quickly launch subscriptions with plan creation, automated billing and payments, and more.
$0/mo.
No platform fee plus first $40k/mo. in revenue included for 12 months for new self-service customers.¹
Benefits include:
- Fast, simple plan and add-on creation
- Flexible pricing models
- Trials and promotions
- Robust subscription management
- 30+ supported languages
- 20+ payment gateways (incl. Adyen, Braintree, Cybersource, First Data, Stripe)
- 10+ payment methods (incl. credit cards, PayPal, Amazon Pay, Apple Pay, Google Pay, Venmo)
- Automated invoicing
- 20+ prebuilt reports and dashboards
- 24x7 customer support
Professional
Grow subscription revenue with more pricing, billing, payments, integration, and data options.
Get a custom quote fitted to your requirements.
All Core benefits plus:
- Ramp pricing model
- Gift cards
- ACH payment method
- Multiple currencies (140+)
- Subscriber wallet*
- Custom gateway routing
- Gateway failover
- Manual invoicing*
- Invoice customization
- Automated exports
- Salesforce integration*
- Custom fields
- Single sign-on (SSO)
- Revenue recognition automation*
Elite
Accelerate and scale subscription revenue with enterprise-grade features and support.
Get a custom quote fitted to your requirements.
All Professional benefits plus:
- Customer account hierarchy
- Custom report builder
- Advanced email deliverability*
- Oracle Netsuite integration*
- Dedicated Customer Success Manager**
Plans, pricing & promotions
Plans
Plans
Add-ons
Item catalog
Pricing models
Fixed recurring pricing
One-time pricing
Usage-based pricing
Volume pricing
Tiered pricing
Stairstep pricing
Ramp pricing
Prepaid account balance
Multiple currencies (140+)
Promotions
Trial management
Coupons & discounts
Gift subscriptions
Subscriber management
Customers & subscriptions
Subscriber account management
Subscriptions (create, change, cancel/expire)
Postpone subscriptions
Pause subscriptions
Multi-subscription support
Subscriber wallet*
Account hierarchy
Subscriber lifecycle communications
Multi-language emails (30)
1 language
5 languages
all languages
Customizable email templates
Dunning campaigns
1 campaign
multi-campaigns
multi-campaigns
Advanced email deliverability*
Payments orchestration
Payment gateway features
Multi-gateway configuration
Test gateway
Custom gateway routing (merchant-initiated)
Gateway failover
Payment methods
10+ payment methods including:
Credit cards
PayPal
Amazon Pay
Apple Pay
Google Pay
Venmo
ACH
Payment gateways
20+ payment gateways including:
Adyen
Braintree
Cybersource
Stripe
Recurring billing
Billing & invoicing
Unlimited automated invoices
Subscription billing terms
Manual invoice billing*
Invoice & receipt customization
Taxes
Sales tax
VAT & GST support
Tax inclusive pricing
Churn management
Dunning campaigns
Account updater*
Static retries
Intelligent retries
Backup payment method
Revenue recognition
Revenue recognition exports*
Revenue compliance*
Revenue management*
Revenue forecasting*
Reporting & analytics
Dashboards & reports
Subscribers
Monthly recurring revenue (MRR)
Plans
Billings
Churn analysis
Recovered revenue
Dunning effectiveness
Trial performance
Plan performance
Report builder
Data imports and exports
Subscription data imports
Subscription data exports
Account activities export
Automated exports
Site management
User-based roles
Additional subdomain*
Custom fields
5 fields
10 fields
APIs, DevOps & others
REST API keys
5 keys
10 keys
10 keys
Webhooks (JSON & XML)
Recurly.js
Hosted pages
Native mobile SDKs
Partner integrations
Avalara AvaTax integration
Zendesk integration
Zapier integration
Xero integration
QuickBooks Online integration
Kount (Fraud) integration*
Salesforce integration*
Snowflake integration*
Oracle NetSuite integration*
Security & compliance
PCI compliance
Two-factor authentication
General data protection regulation
PSD2 compliance
Single sign-on
Customer support & success
Email support
24x7
24x7
24x7
Phone support
24x7
24x7
24x7
Live chat support
24x7
24x7
24x7
Product documentation
Developer documentation
Professional services*
¹During the first twelve (12) months of any Core subscription that started on or after January 1, 2023 (Promotional Period), a Qualifying New Merchant will not be charged a monthly platform fee and will not be charged fees for their Total Payment Volume (TPV) until their TPV exceeds $40,000 USD during a given month; Merchant will be charged a fee of 0.9% on all TPV beyond $40,000 USD per month. After the Promotional Period, Merchant will be charged a monthly platform fee of $249 USD per month and will be charged a fee of 0.9% of TPV per month. Merchant bank account is required. Other fees may apply including Merchant bank account fees, payment gateway fees, and customer/card import fees. Qualifying New Merchant means a Merchant that has not previously been a Recurly customer within the last 12 months. New or different subdomains from existing Merchants do not qualify for this promotion. Recurly reserves the right to cancel or modify the terms of this promotion in its sole discretion.
Merchant bank account is required. Other fees apply including merchant bank account fees and payment gateway fees.
Fees may apply to import existing cards/customers.
*Requires additional fees
**To qualify for a dedicated Customer Success Manager, you must meet a minimum account contract value (ACV) or purchase a dedicated package
Top 5 Frequently Asked Questions
What is subscription pricing or subscription-based model?
A subscription-based pricing model allows a customer or organization to purchase or subscribe to a merchant’s products or services for a specific period of time for a set price and billing frequency on a recurring basis.
Why is subscription pricing important?
One of the main reasons why subscription pricing is important is because it offers a convenient way for customers to try new items without a long-term, costly commitment.
Why adopt a subscription business model?
There are many reasons why subscription pricing is important to consider. One, it attracts more customers with its lower entry point (e.g. paying $15 monthly vs. $150 upfront). Two, it offers more predictable revenue for businesses. And three, it allows businesses to build stronger, more valuable relationships with their customers.
What is the difference between a subscription and a license?
The difference between a subscription and a license is that a license is typically sold as a one-time charge and allows the user to access the product indefinitely, while a subscription is billed on a recurring basis and provides user access only while they continue to pay the subscription fee.
How does a subscription management model work?
Subscription management business models are based on the idea of selling a product or service to receive monthly or yearly recurring subscription revenue.
