Recurly plans and pricing

Recurly offers simple, flexible plans to keep a good thing growing and scale your subscription business.




New for 2023


Quickly launch subscriptions with plan creation, automated billing and payments, and more.

No platform fee plus first $40k/mo. in revenue included for 12 months for new self-service customers.¹

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Benefits include:

  • Fast, simple plan and add-on creation
  • Flexible pricing models
  • Trials and promotions
  • Robust subscription management
  • 30+ supported languages
  • 20+ payment gateways (incl. Adyen, Braintree, Cybersource, First Data, Stripe)
  • 10+ payment methods (incl. credit cards, PayPal, Amazon Pay, Apple Pay, Google Pay, Venmo)
  • Automated invoicing
  • 20+ prebuilt reports and dashboards
  • 24x7 customer support


Grow subscription revenue with more pricing, billing, payments, integration, and data options.

Get a custom quote fitted to your requirements.

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All Core benefits plus:

  • Ramp pricing model
  • Gift cards
  • ACH payment method
  • Multiple currencies (140+)
  • Subscriber wallet*
  • Custom gateway routing
  • Gateway failover
  • Manual invoicing*
  • Invoice customization
  • Automated exports
  • Salesforce integration*
  • Custom fields
  • Single sign-on (SSO)
  • Revenue recognition automation*


Accelerate and scale subscription revenue with enterprise-grade features and support.

Get a custom quote fitted to your requirements.

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All Professional benefits plus:

  • Customer account hierarchy
  • Custom report builder
  • Advanced email deliverability*
  • Oracle Netsuite integration*
  • Dedicated Customer Success Manager**


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Plans, pricing & promotions




Item catalog

Pricing models

Fixed recurring pricing

One-time pricing

Usage-based pricing

Volume pricing

Tiered pricing

Stairstep pricing

Ramp pricing

Prepaid account balance

Multiple currencies (140+)


Trial management

Coupons & discounts

Gift subscriptions

Subscriber management

Customers & subscriptions

Subscriber account management

Subscriptions (create, change, cancel/expire)

Postpone subscriptions

Pause subscriptions

Multi-subscription support

Subscriber wallet*

Account hierarchy

Subscriber lifecycle communications

Multi-language emails (30)

1 language

5 languages

all languages

Customizable email templates

Dunning campaigns

1 campaign



Advanced email deliverability*

Payments orchestration

Payment gateway features

Multi-gateway configuration

Test gateway

Custom gateway routing (merchant-initiated)

Gateway failover

Payment methods

10+ payment methods including:

Credit cards


Amazon Pay

Apple Pay

Google Pay



Payment gateways

20+ payment gateways including:





Recurring billing

Billing & invoicing

Unlimited automated invoices

Subscription billing terms

Manual invoice billing*

Invoice & receipt customization


Sales tax

VAT & GST support

Tax inclusive pricing

Churn management

Dunning campaigns

Account updater*

Static retries

Intelligent retries

Backup payment method

Revenue recognition

Revenue recognition exports*

Revenue compliance*

Revenue management*

Revenue forecasting*

Reporting & analytics

Dashboards & reports


Monthly recurring revenue (MRR)



Churn analysis

Recovered revenue

Dunning effectiveness

Trial performance

Plan performance

Report builder

Data imports and exports

Subscription data imports

Subscription data exports

Account activities export

Automated exports

Site management

User-based roles

Additional subdomain*

Custom fields

5 fields

10 fields

APIs, DevOps & others


5 keys

10 keys

10 keys

Webhooks (JSON & XML)


Hosted pages

Native mobile SDKs

Partner integrations

Avalara AvaTax integration

Zendesk integration

Zapier integration

Xero integration

QuickBooks Online integration

Kount (Fraud) integration*

Salesforce integration*

Snowflake integration*

Oracle NetSuite integration*

Security & compliance

PCI compliance

Two-factor authentication

General data protection regulation

PSD2 compliance

Single sign-on

Customer support & success

Email support




Phone support




Live chat support




Product documentation

Developer documentation

Professional services*

¹During the first twelve (12) months of any Core subscription that started on or after January 1, 2023 (Promotional Period), a Qualifying New Merchant will not be charged a monthly platform fee and will not be charged fees for their Total Payment Volume (TPV) until their TPV exceeds $40,000 USD during a given month; Merchant will be charged a fee of 0.9% on all TPV beyond $40,000 USD per month. After the Promotional Period, Merchant will be charged a monthly platform fee of $249 USD per month and will be charged a fee of 0.9% of TPV per month. Merchant bank account is required. Other fees may apply including Merchant bank account fees, payment gateway fees, and customer/card import fees. Qualifying New Merchant means a Merchant that has not previously been a Recurly customer within the last 12 months. New or different subdomains from existing Merchants do not qualify for this promotion. Recurly reserves the right to cancel or modify the terms of this promotion in its sole discretion.

Merchant bank account is required. Other fees apply including merchant bank account fees and payment gateway fees.
Fees may apply to import existing cards/customers.

*Requires additional fees

**To qualify for a dedicated Customer Success Manager, you must meet a minimum account contract value (ACV) or purchase a dedicated package

Top 5 Frequently Asked Questions

What is subscription pricing or subscription-based model?

A subscription-based pricing model allows a customer or organization to purchase or subscribe to a merchant’s products or services for a specific period of time for a set price and billing frequency on a recurring basis.

Why is subscription pricing important?

One of the main reasons why subscription pricing is important is because it offers a convenient way for customers to try new items without a long-term, costly commitment.

Why adopt a subscription business model?

There are many reasons why subscription pricing is important to consider. One, it attracts more customers with its lower entry point (e.g. paying $15 monthly vs. $150 upfront). Two, it offers more predictable revenue for businesses. And three, it allows businesses to build stronger, more valuable relationships with their customers.

What is the difference between a subscription and a license?

The difference between a subscription and a license is that a license is typically sold as a one-time charge and allows the user to access the product indefinitely, while a subscription is billed on a recurring basis and provides user access only while they continue to pay the subscription fee.

How does a subscription management model work?

Subscription management business models are based on the idea of selling a product or service to receive monthly or yearly recurring subscription revenue.