Recurly pricing and plans

Subscription management

Revenue recognition

Launch, manage, and scale subscriptions from fast plan creation to automated billing, payments orchestration, subscriber management, churn reduction, reporting and analytics, and more.

Starter (formerly Core)

For startups and SMBs looking to launch today and grow their subscription business fast.

$249 $0/month¹ first 3 months—new customers only

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Key features include:

  • Fast, simple plan and add-on creation
  • Flexible pricing models
  • Trials and promotions
  • Robust subscription management
  • 30+ supported languages
  • Multiple currencies (140+)
  • 20+ payment gateways (incl. Adyen, Braintree, Cybersource, First Data, Stripe)
  • 10+ payment methods (incl. Credit cards, PayPal, Amazon Pay, Apple Pay, Google Pay, Venmo)
  • Automated invoicing
  • 20+ prebuilt reports and dashboards
  • 24x7 customer support

Available product add-ons:

  • Revenue recognition - Standard

¹No monthly platform fee plus no payment volume fee for first $40,000 USD per month in first 3 months for new customers only.

Most popular


For midsize companies ready to scale and optimize recurring revenue operations.

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All Starter features plus:

  • Ramp pricing model
  • Intelligent retries
  • Backup payment method
  • Gift cards
  • ACH payment method
  • Subscriber wallet*
  • Custom gateway routing
  • Gateway failover
  • Manual invoicing*
  • Invoice customization
  • Automated exports
  • Salesforce integration*
  • Custom fields
  • Single sign-on (SSO)

Available product add-ons:

  • App management
  • Revenue recognition - Standard
  • Revenue recognition - Advanced


For enterprises with large payment volumes and diverse subscription offerings.

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All Professional features plus:

  • Customer account hierarchy
  • Custom report builder
  • Advanced email deliverability*
  • Oracle NetSuite integration*
  • Dedicated Customer Success Manager**

Available product add-ons:

  • App management
  • Revenue recognition - Standard
  • Revenue recognition - Advanced

Streamline and automate compliance for multiple revenue reporting standards with a global, enterprise-grade solution that’s fast to implement and easy to customize.


For startups, SMBs and companies with less complex revenue recognition needs.

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Required product: Subscription management

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Key features include:

  • ASC-606 or IFRS compliance automation
  • Performance obligations (POB) at plan level
  • GL accounting at plan level
  • Multi-currency
  • Revenue recognition for app stores²
  • Revenue waterfall, liability, and transfer reports
  • Automated period close
  • Natively embedded Recurly UI
  • Self-service onboarding

Available product add-ons:

  • App management


For larger organizations with advanced or custom revenue recognition needs.

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All Standard features plus:

  • Configurable (ASC-606/IFRS-15) 5-step process
  • Standalone selling price (SSP) analyzer
  • Advanced allocations
  • Variable considerations
  • Expense accounting
  • Multi-book, multi-entity accounting
  • Advanced billing scenarios
  • Product & revenue bundles
  • 20+ configurable revenue reports & forecasting
  • External data sources
  • Manual journal creation
  • Automated and configurable period close

Available product add-ons:

  • Subscription management - Professional
  • Subscription management - Elite
  • App management

Gain instant, reliable access to cross-platform subscription analytics (app stores and web) through a simple, automated data sync—all in one place.

App management

For companies of all sizes seeking to gain subscription analytics across app stores and web.

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Required product: Subscription management - Professional or Elite plan

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Key features include:

  • Simple configuration
  • Consolidated subscriber view
  • Multi-platform product catalog
  • Cross-platform analytics
  • Cross-platform entitlements
  • Cross-platform APIs and webhooks

Available product add-ons:

  • Revenue recognition - Standard
  • Revenue recognition - Advanced
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Top 5 Frequently Asked Questions

What is subscription pricing or subscription-based model?

A subscription-based pricing model allows a customer or organization to purchase or subscribe to a merchant’s products or services for a specific period of time for a set price and billing frequency on a recurring basis.

Why is subscription pricing important?

One of the main reasons why subscription pricing is important is because it offers a convenient way for customers to try new items without a long-term, costly commitment.

Why adopt a subscription business model?

There are many reasons why subscription pricing is important to consider. One, it attracts more customers with its lower entry point (e.g. paying $15 monthly vs. $150 upfront). Two, it offers more predictable revenue for businesses. And three, it allows businesses to build stronger, more valuable relationships with their customers.

What is the difference between a subscription and a license?

The difference between a subscription and a license is that a license is typically sold as a one-time charge and allows the user to access the product indefinitely, while a subscription is billed on a recurring basis and provides user access only while they continue to pay the subscription fee.

How does a subscription management model work?

Subscription management business models are based on the idea of selling a product or service to receive monthly or yearly recurring subscription revenue.

What is revenue recognition?

Revenue recognition is GAAP accounting principle that defines when and how revenue may be recognized. Revenue recognition for recurring billing and subscription contracts can be challenging to understand, calculate, and report.

What is ASC-606 revenue recognition?

ASC-606 is a revenue recognition standard that affects all businesses that enter into contracts with customers to transfer goods or services—including public, private, and non-profit subscription businesses. Learn more about ASC 606 compliance for subscription services.

What are the five criteria for revenue recognition?

The five criteria for revenue recognition are: 1) identify the contract with your subscriber, 2) identify the performance obligations in the contract, 3) determine the transaction price, 4) allocate the transaction price across the performance obligation(s) defined in the contract, and 5) recognize revenue when your business satisfies a performance obligation.

What are the methods of revenue recognition?

There are several revenue recognition methods. The most common are sales basis, complete contract, installment, cost recoverability, and percent complete.

Why is revenue recognition needed?

Revenue recognition is an essential accounting principle governing both when and how much revenue to recognize in financial statements. Companies are required to accurately account for their revenue earned.

What is Recurly app management?

App management enables you to centralize your customer, subscription, and payment data from app stores (Apple App Store and Google Play) using the Recurly platform as a single source of truth.

Why should I consider using app management?

With app management, you can grow subscription revenue and enhance subscriber experience with a holistic cross-platform view of insights and opportunities. Further, you can gain efficiencies by developing cross-platform subscription workflows without the need to build and maintain app store data integrations.

How does app management differ from Mobile SDKs?

Our existing mobile SDK allows you to create subscriptions and collect payments through your Recurly payment/gateway rails directly within your mobile app experience. However, Apple App Store or Google Play do not generally allow this within their terms of service. If you need to create subscriptions or process payments through Apple/Google rails, the app management connector allows you to sync subscriptions and subscription data from Apple/Google to Recurly. For Apple, the connector requires another type of SDK to enable the syncing.

What are the costs of using app management?

The cost to use Recurly app management is a fixed annual platform fee and variable usage fee based on gross app store revenue.

Where can I find more information about Recurly app management?

You can find more information in the product documentation page, or by contacting Recurly.

¹During the first three (3) months of any Starter (formerly Core) subscription that started on or after January 1, 2023 (Promotional Period), a Qualifying New Merchant will not be charged a monthly platform fee and will not be charged fees for their Total Payment Volume (TPV) unless their TPV exceeds $40,000 USD or the Euro or British pound equivalent during a given month; Merchant will be charged a fee of 0.9% on all TPV beyond $40,000 USD per month. After the Promotional Period, unless Merchant cancels, Merchant will be charged a monthly platform fee of $249 USD per month and will not be charged fees for their Total Payment Volume (TPV) unless their TPV exceeds $40,000 USD during a given month; Merchant will be charged a fee of 0.9% on all TPV beyond $40,000 USD per month. Merchant bank account is required. Other fees may apply including Merchant bank account fees, payment gateway fees, and customer/card import fees. Merchants can cancel and close their Recurly account within the Admin section. Qualifying New Merchant means a Merchant that has not previously been a Recurly customer within the last 3 months. New or different subdomains from existing Merchants do not qualify for this promotion. Recurly reserves the right to cancel or modify the terms of this promotion in its sole discretion.

²App store connector and setup required.

*Requires additional fees.

**To qualify for a dedicated Customer Success Manager, you must meet a minimum account contract value (ACV) or purchase a dedicated package.

Merchant bank account is required. Other fees apply including merchant bank account fees and payment gateway fees. Fees may apply to import existing cards/customers.