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For startups and small businesses launching and growing their business.

For Small Businesses

$249 $0/month1
first 3 months — new customers only

Custom pricing

Pricing for established brands ready to scale and push the pace.

    For Scaling & Enterprise

  • Full access to the leading subscription management platform.
  • Simple, transparent pricing that scales as you grow.
  • No hidden monthly fees. No platform costs.

¹No monthly platform fee plus no payment volume fee for first $40,000 USD per month in first 3 months for new customers only.

  • Twitch
  • Sprout Social
  • Fab Fit Fun
  • Paramount+
  • Sling
  • Alaska Airlines
  • Nuuly

Everything you need to grow your subscription business — built in

Subscription Management Icon

Subscription management

Manage every phase of the subscription lifecycle.

  • Subscriber account management
  • Multi-subscription support
See all features
Recurring Billing Icon

Recurring billing

Streamline and automate subscription billing locally and across borders.

  • Automated and manual invoicing
  • Tax and compliance
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Plans, Pricing, and Promotions Icon

Plans, pricing, and promotions

Quickly configure and launch new offers, pricing, products, and promotions.

  • Pricing models and add-ons
  • Coupons and gift cards
See all features
Churn Management Icon

Churn management

Get ahead of subscriber cancellations and involuntary churn.

  • Intelligent retries
  • Subscriber retention flows
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Payment Orchestration Icon

Payment orchestration

Optimize, simplify, and secure complex payment processing.

  • Multi-gateway payment setup
  • Alternative payment methods
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Reporting and Analytics Icon

Reporting and analytics

Grow smarter and optimize with dashboards, analytics, and reports.

  • Built-in benchmarks
  • Recurly Compass: AI-powered growth
See all features
Partner integrations
  • Avalara AvaTax integration
  • Zendesk integration
  • Zapier integration
  • Xero integration
  • QuickBooks Online integration
  • Vertex (tax) integration*
  • Kount (fraud) integration*
  • Salesforce integration*
  • Snowflake integration*
  • Oracle NetSuite integration*
  • Shopify integration
  • Braze integration*
Customer support & success
  • Product documentation
  • Developer documentation
  • Professional services*
  • 24x7 Email support
  • 24x7 Live chat support
Site management
  • User-based roles
  • Additional subdomain*
  • Custom fields (10 fields)*
  • Multiple business entities*
APIs, DevOps & others
  • REST API keys (10 keys)
  • Webhooks (JSON & XML)
  • Recurly.js
  • Hosted pages
  • Native mobile SDKs
Security & compliance
  • PCI compliance
  • Two-factor authentication
  • General data protection regulation
  • PSD2 compliance
  • Single sign-on*

* Not available on Starter Package.

Add-on services

More ways we can help

Revenue recognition Icon Also available as stand-alone

Revenue recognition

Get a clear picture of your app store and web subscriptions.

  • Automated Revenue Recognition
  • Compliance automation (ASC-606, IFRS)
  • Multi-currency support
Learn more
App management Icon

App management

Streamline & automate compliance with multiple revenue reporting standards.

  • Multi-platform product catalog
  • Cross-platform entitlement
  • Simple configuration
Learn more
Professional services Icon

Professional services

For access to comprehensive services and support from subscription experts.

  • Custom reports and feeds
  • Custom integrations
  • Dedicated Technical Acct. Manager
Learn more
Lifecycle management Icon

Lifecycle management

Convert subscriber engagement to revenue in one click.

  • Predict and prevent churn
  • In-app subscriber journeys
  • Personalized incentives
Learn more

Industry experts you can lean on

Grow bigger, faster, and smarter with a partner that’s all in on your success. From onboarding to global expansion, our subscription experts bring the strategy and support to help you make it happen.

Frequently asked questions

What is subscription pricing or subscription-based model?

A subscription-based pricing model allows a customer or organization to purchase or subscribe to a merchant’s products or services for a specific period of time for a set price and billing frequency on a recurring basis.

Why is subscription pricing important?

One of the main reasons why subscription pricing is important is because it offers a convenient way for customers to try new items without a long-term, costly commitment.

Why adopt a subscription business model?

There are many reasons why subscription pricing is important to consider. One, it attracts more customers with its lower entry point (e.g. paying $15 monthly vs. $150 upfront). Two, it offers more predictable revenue for businesses. And three, it allows businesses to build stronger, more valuable relationships with their customers.

What is the difference between a subscription and a license?

The difference between a subscription and a license is that a license is typically sold as a one-time charge and allows the user to access the product indefinitely, while a subscription is billed on a recurring basis and provides user access only while they continue to pay the subscription fee.

How does a subscription management model work?

Subscription management business models are based on the idea of selling a product or service to receive monthly or yearly recurring subscription revenue.

¹During the first three (3) months of any Starter (formerly Core) subscription that started on or after January 1, 2023 (Promotional Period), a Qualifying New Merchant will not be charged a monthly platform fee and will not be charged fees for their Total Payment Volume (TPV) unless their TPV exceeds $40,000 USD or the Euro or British pound equivalent during a given month; Merchant will be charged a fee of 0.9% on all TPV beyond $40,000 USD per month. After the Promotional Period, unless Merchant cancels, Merchant will be charged a monthly platform fee of $249 USD per month and will not be charged fees for their Total Payment Volume (TPV) unless their TPV exceeds $40,000 USD during a given month; Merchant will be charged a fee of 0.9% on all TPV beyond $40,000 USD per month. Merchant bank account is required. Other fees may apply including Merchant bank account fees, payment gateway fees, and customer/card import fees. Merchants can cancel and close their Recurly account within the Admin section. Qualifying New Merchant means a Merchant that has not previously been a Recurly customer within the last 3 months. New or different subdomains from existing Merchants do not qualify for this promotion. Recurly reserves the right to cancel or modify the terms of this promotion in its sole discretion.

Merchant bank account is required. Other fees apply including merchant bank account fees and payment gateway fees. Fees may apply to import existing cards/customers.

Reduce churn and unlock new revenue with ease.