Product Management role

Product Managers’ guide to subscription management

How product managers can reduce churn, maximize results, and minimize resources

Book my demo Try it free


The Recurly subscription management and recurring billing platform is designed to provide product managers with an easy-to-use platform that provides the agility you need to streamline operations, improve customer relationships, and increase revenue predictability.

Fast & simple plan creation

Flexible pricing models so you can create, launch, test, refine, and repeat new offerings and tweak existing plans for optimal results.

Improved subscriber engagement

Flexible payment plans, personalized lifecycle communications, and promotional tools across web and app stores.

Improved subscriber retention

Industry-leading churn management and a proven recovered revenue engine that saved over $1 billion for customers globally in 2022 alone.

Deeper analytics & insights

Identify trends and patterns, and make data-driven decisions to improve the product and enhance the subscriber experience.

Secure integration methods

Drive frictionless workflows—linking every aspect of your subscription business—including APIs, Recurly.js, webhooks and more.

Global capabilities

Scale across borders while communicating in local languages, pricing in local currencies, and collecting through regional payment gateways.

Product managers have an increasingly difficult job

Product managers are stretched thin with a large task list. From product strategy, development, launch, and ongoing performance, much of the success of your company’s solution offering can fall on your shoulders.


You have great ideas, but missing the tools and resources to execute on them well—and quickly.


Recurly helps by making it easy to launch, measure, and refine your subscription offerings by testing new pricing models and rolling out trials, coupons, and promotions that attract and retain subscribers without draining your resources. Plus, advanced analytics allow for faster, informed decisions across both web and app stores subscriptions.

Product managers role
FabFitFun box

One of the key reasons why we're able to get where we are? We are very fast to react and also very flexible. Recurly plays a huge part in that.

Anton J.— Director of Product Management

Read case study

Key features

Recurly powers your subscriptions with the automation and insights it needs to succeed—from revenue recognition to recurring billing, payments orchestration, churn management, and reporting and analytics across web and app stores.

Plans, pricing & promotions

Quickly configure and launch new plans and present the right offer at the right price—and easily offer discounts and promotions.

  • Pricing models: Test and fine-tune numerous pricing models from fixed to quantity-based, usage-based, ramp, one-time and prepay
  • Plans & add-ons: Launch, test, and iterate new plans quickly and in any new market through support of over 140 currencies
  • Free trials: Offer cardless or card-required trials to increase acquisition, or request payment at trial close via automated notifications
Plans, Pricing & Promotion image

Subscriber management

Drive growth faster with cohesive subscriber management, personalized communications, and strategic subscription and revenue insights.

  • Subscriber view: Gain a 360-degree view of subscribers. Allow your teams to easily update and modify plans and terms by subscriber
  • Account hierarchy: Support subscribers with multiple regions or entities by creating a many-to-one invoicing hierarchy (e.g. a family plan)
  • Lifecycle communications: Automate the lifecycle journey, customizing dozens of templates by content, language, and time zone
Subscriber management image

Recurring billing

Streamline and automate the entire subscription billing and invoicing lifecycle—from simple to complex— to confidently scale.

  • Automated invoicing: Automate the entire recurring billing and invoicing cycle, or accommodate the occasional manual invoice
  • Invoice customization: Customize invoice and receipt templates, including header and footer, assigning templates to individual subscribers
  • Taxes & compliances: Automate the calculation and collection of taxes, including VAT and GST, configurable at the country and state level
Recurly recurring billing image

Payment orchestration

Present a symphony of payment options including credit cards, Amazon Pay, PayPal, Venmo, Apple Pay, Google Pay, SEPA, BACS, BECS, ACH, and more.

  • Payment gateways: Expand and reach new subscribers worldwide with prebuilt integrations to 20+ gateways and support for 140+ currencies
  • Multiple gateways: Maximize authorization rates by easily implementing a multiple payment gateway strategy and leverage industry-first gateway failover
  • Subscriber wallet: Reduce declines and increase payment assurance by allowing subscribers to store multiple payment methods
Recurly payment orchestration image

Churn management

Maximize recurring revenue, minimize attrition, and boost customer value with industry-leading churn and revenue recovery tools.

  • Intelligent retries: Leverage intelligent retries of declined transactions using machine-learning, or apply your own retry configuration
  • Account updater: Reduce expired card declines by keeping card data fresh, automatically updating records with accurate data
  • Dunning campaigns: Increase your collection effectiveness with automated dunning communications, configurable by accounts, plans and/or cohorts
Recurly churn management

App management

Recurly app management delivers a complete picture of subscriptions across app stores and web subscriptions through a simple, automated data sync.

  • Simple configuration: Connect Apple App Store and Google Play into Recurly to standardize and automate subscriptions within a single UI
  • Cross-platform analytics: Compare and analyze performance, revenue, and growth across app stores and web with dashboards and reports
  • Cross-platform entitlement: Build and bundle granular features to determine customer access rights through a simple, consolidated UI
Recurly app management image

Customizable, in-depth analytics

Answer these questions and more with actionable insights into your subscription performance including customizable, advanced analytics.

  • How are various products and plans performing?
  • What is driving subscriber churn?
  • Which payment options are preferred?
  • What countries or regions are growing?
  • How do app stores and web subscriptions compare?
Recurly analytics image

Scale with confidence

Integration methods

Extend data and workflows via secure, trusted connection types

Extend value

Global expansion

Explore and expand into new regions and markets with ease

Expand globally

Support & services

Access subscription-industry expertise every step of the way

How can we help?

Get connected

Connect seamlessly with leading applications for accounting, ERP, taxes, sales and marketing, data warehouses, fraud management and more through the Recurly partner ecosystem.

View all partner integrations
Recurly partner integration icons

Reduce churn, maximize revenue and minimize resources with Recurly

Book my demo Start now