Drive brand loyalty from day one. Free trials give subscribers a taste of your product’s value, encouraging them to stay longer. If you’re looking for proven ways to increase subscriber acquisition and retention, make free trials a part of your strategy.
Recurly has been integral in helping us sort out our pricing plans and deciding how we actually wanted to move our business forward. We wouldn’t be able to function as a business without it.Read case study
Businesses can allow prospects to try out a product or service for a limited time before switching to a paid subscription. That time is referred to as a trial subscription.
When a trial subscription ends, Recurly automatically converts the trial to a paid subscription and notifies the customer accordingly. Learn how to calculate your trial conversion rate and other valuable subscription metrics.
Trials are a proven way to encourage subscription sign-ups. In 2022, consumers took advantage of almost 35 million free trials globally from participating subscription sites on Recurly. Uncover more subscription metrics in our 2023 State of Subscriptions report.
It’s easy to configure a trial offer on Recurly. You specify the trial period (days or months), whether a credit card is required to start the trial, and which notifications you’d like the subscriber to receive. Gain insight into which length trial periods are most effective in our 2023 State of Subscriptions report.
While most free trial offers require billing information, on Recurly, you have the option to offer cardless trials where the subscriber is not required to enter a credit card.