Recurly provides built-in subscription benchmarks to compare your performance against the industry. See how you’re faring against similar companies to prioritize strategies and grow your subscription business.
Subscription benchmarks are measurements of performance that allow companies to compare their business metrics to others within the same industry. Benchmarks help companies prioritize strategies and initiatives to improve key business metrics by helping to gauge subscription-related performance against similar companies.
Compiling billions of subscription data points across thousands of brands globally, Recurly’s subscription benchmarks provide a real-world barometer to compare how key subscription metrics measure up against similar companies within the industry.
Currently, it includes the following benchmark metrics:
Additional benchmarks featuring subscriber acquisition and retention metrics will be added in upcoming releases.
Recurly’s built-in benchmarks are displayed as a percentile, which is calculated by the customer’s performance against a variety of metrics. For example, if the percentile is 80%, it means 20% of customers within the same industry are performing better for the specific metric. In addition, you can view your performance trend across a timeline, comparing your specific rate versus the industry median and top and bottom quartiles for customers within their industry.
Yes, you can download the displayed data within all dashboards, including benchmarks, in Recurly Reporting & Analytics. You’re able to download the data in a PDF or CSV format and have the option to expand tables to show all rows and arrange the tiles into a single column. You’ll be able to view the Recurly data for deeper analysis or integrate it into your external business intelligence systems.
Yes, you can change the industry to best match your organization in the benchmark reports.The default industry can be changed in the Analytics settings page.