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The holidays brought exciting subscription news–especially for Discord users. In this Subscriptions Weekly, we dive deeper into Discord’s new server subscription program, Netflix’s Preview Club expansion, new subscription plans from Kyte and Almond, The Washington Post’s recent interactive feature, and the convenience of digital wallets. Discord now lets more users...
While Black Friday kicks off one of the biggest shopping holidays of the year, Cyber Monday is giving it a run for its money. The pandemic has given shoppers more reasons to stay home, and the fruits of this isolation are heavily evident in online shopping. According to Adobe,...
Start the holidays with the latest industry news–Subscriptions Weekly arrived early this week! In this edition, we review Paramount+’s sign-ups record, why gift cards are the stars of the holiday season, and Daylight’s, Frontier Airlines’, and Mercedes-Benz’s new subscription plans. Tulsa King gets Paramount+ new sign-ups record Paramount+ has announced...
A genealogy website based in London, Findmypast is dedicated to finding family stories and bringing them to life. When it first started 65 years ago, Findmypast was solely dedicated to helping its customers locate records–a one-time, direct sales transaction. But as Findmypast grows and records have become digitized, the...
We’re back with another Subscriptions Weekly issue! This time, we review the decline in sales for electronic gadgets and why Twitter paused its paid verification service. We dive deeper into Apple TV’s new MLS Season Pass, Netflix’s recent feature launch for managing account access, and Denny’s new breakfast subscription. Predicted...
From November 8 to 10, Subscription Insider hosted Subscription Show 2022 with FlexPay and keylight. Taking place in New York City’s Convene Conference Center this year, Subscription Show is “the leading subscription business conference for subscription-specific strategy and intel.” A few of Recurly’s own...
Reducing churn is a top priority for every subscription business. It's no surprise that marketing and growth leaders want to know the latest churn rate benchmarks and trends and how these numbers impact the subscription industry to create their churn mitigation plan. With this premise, we've created a
Welcome back to Subscriptions Weekly! We’re preparing for the holidays with price changes, benefits, and promotions. In this edition, Disney+ gets a price hike, Walmart+ builds up pre-Black Friday shopping fever, and Amazon Prime adds more perks for users. Twitter hints at adding payments within its platform, and Spotify starts...
Are you still using basic tools like Google Analytics to measure the success of your marketing initiatives? If so, you’re probably struggling to truly understand the ROI of your various marketing initiatives. This is because tools like Google Analytics can only measure how many people visit your website, and they...
Revenue recognition is a Generally Accepted Accounting Principle (GAAP) that specifies how businesses need to recognize revenue. Compared to non-subscription industries, separating actual income from deferred revenue is more difficult, and Recurly’s revenue recognition for subscription services makes this more manageable. Contrary to traditional business models where delivery happens at...