Getting new subscribers is on every sales team's agenda. While acquisition efforts matter, retention ensures business growth. But with retention comes subscriber churn. All subscription brands face customer churn–it’s inevitable. We’d be lying if we said that you could eliminate it; however, you can actively work to reduce your...
This week, the U.S. Congress introduced a bill for credit card legislation, and streaming brands face the reality of inflation. The soon-to-be-launched Paramount+ channel on Roku has sports fans excited, and Xbox’s testing tier has the same effect on gamers. Lastly, Japanese drivers could enjoy a new Nissan electric car...
Subscription models continue to grow exponentially with no signs of stopping. Competition rises, shopping priorities shift, and prices change; yet one thing is certain: not all subscribers will stay with you forever. Enter churn rate, the number of subscribers who cancel your service during a specific period. It may seem...
This Subscription Weekly covers trends in subscription models and digital payments, the new NFL and Tesla subscription services, and Amazon price changes in Europe. Subscriber growth by Spotify and T-Mobile, Visa’s Q3 revenue increase, and an overview of the UK’s adspend recovery. Coming up: Micro-subscriptions Recurring revenue companies are shaking...
Customers canceling subscriptions are among the lesser desired situations for any subscription business. Contrary to what it may sound, providing an excellent cancellation experience fuels strong subscriber retention outcomes. This article covers why cancellation journeys are crucial in subscription models, along with some best practices for a stellar cancellation...
Consumer re-prioritization is making both brands and customers reimagine the value of subscriptions. This Subscriptions Weekly edition covers everything from new offerings and alliances to how inflation and content drive subscription spending in the U.S. Netflix: lost subscribers, ad-backed tiers & shared accounts It’s been a hectic week for the...
Recurring payments form the lifeblood of subscription commerce. Therefore, subscription renewals are critical to driving stable revenue growth and profitability. Any friction during renewals trickles down to the bottom line, making these journeys crucial. This article discusses some of the best practices to incorporate for a seamless subscription renewal...
New subscription offerings are here and on their way: Netflix is working on an ad-supported plan with Microsoft, BMW launches a new heated seat subscription feature, Zygg e-bike service takes over Metro Vancouver, and Instagram continues to enhance its subscription beta testing. Despite unexpected June inflation, Amazon Prime Day boosts...
While winning new subscribers is essential to your subscription business, long-term success and growth are only possible if you can retain those subscribers. Minimizing churn and maximizing renewals are crucial, and doing it well requires fast access to the metrics that measure your progress and deliver insights into trends and...
When I speak with the executives of recurring revenue companies, we discuss common goals like attracting new subscribers and keeping churn rates low. I always ask how they measure their progress toward those goals — and I’m sometimes surprised by the answers. Not every business that relies on recurring revenue...