Cyber Monday 2022: Subscription trends & benchmarks

While Black Friday kicks off one of the biggest shopping holidays of the year, Cyber Monday is giving it a run for its money. The pandemic has given shoppers more reasons to stay home, and the fruits of this isolation are heavily evident in online shopping. According to Adobe,...

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Paramount+ hits record-breaking signups, hot holiday gift cards & new subscriptions plans

Start the holidays with the latest industry news–Subscriptions Weekly arrived early this week! In this edition, we review Paramount+’s sign-ups record, why gift cards are the stars of the holiday season, and Daylight’s, Frontier Airlines’, and Mercedes-Benz’s new subscription plans.  Tulsa King gets Paramount+ new sign-ups record Paramount+ has announced...

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Subscription Breakfast Series recap: How to navigate billing & payments with Findmypast

A genealogy website based in London, Findmypast is dedicated to finding family stories and bringing them to life. When it first started 65 years ago, Findmypast was solely dedicated to helping its customers locate records–a one-time, direct sales transaction. But as Findmypast grows and records have become digitized, the...

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Subscriptions Weekly

We’re back with another Subscriptions Weekly issue! This time, we review the decline in sales for electronic gadgets and why Twitter paused its paid verification service. We dive deeper into Apple TV’s new MLS Season Pass, Netflix’s recent feature launch for managing account access, and Denny’s new breakfast subscription. Predicted...

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Subscription Show 2022: Industry insights, fighting churn & a VIP dinner

From November 8 to 10, Subscription Insider hosted Subscription Show 2022 with FlexPay and keylight. Taking place in New York City’s Convene Conference Center this year, Subscription Show is “the leading subscription business conference for subscription-specific strategy and intel.” A few of Recurly’s own...

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State of Subscriptions: Churn rate benchmarks & trends

Reducing churn is a top priority for every subscription business. It's no surprise that marketing and growth leaders want to know the latest churn rate benchmarks and trends and how these numbers impact the subscription industry to create their churn mitigation plan. With this premise, we've created a

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Subscriptions Weekly

Welcome back to Subscriptions Weekly! We’re preparing for the holidays with price changes, benefits, and promotions. In this edition, Disney+ gets a price hike, Walmart+ builds up pre-Black Friday shopping fever, and Amazon Prime adds more perks for users. Twitter hints at adding payments within its platform, and Spotify starts...

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How to use Recurly to track the success of your marketing campaigns

Are you still using basic tools like Google Analytics to measure the success of your marketing initiatives? If so, you’re probably struggling to truly understand the ROI of your various marketing initiatives. This is because tools like Google Analytics can only measure how many people visit your website, and they...

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ASC 606: Revenue recognition for subscription services

Revenue recognition is a Generally Accepted Accounting Principle (GAAP) that specifies how businesses need to recognize revenue. Compared to non-subscription industries, separating actual income from deferred revenue is more difficult, and Recurly’s revenue recognition for subscription services makes this more manageable. Contrary to traditional business models where delivery happens at...

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November 2022 | Product launch summary

In case you’re not a fan of pumpkin spice everything, our Recurly engineers have given us a few more things to be thankful for in the November product release. Here’s what’s new and tasty: 1. Decimal quantities for usage-based add-ons Now, merchants who bill for usage can record and log...

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