How to optimize your subscription pricing strategy with engagement and cohorts

In subscriptions, one size does not fit all. Understanding the intricacies of your customer base is pivotal when it comes to pricing and packaging. A generic pricing model often misses the mark in considering the diverse needs and preferences of unique subscribers. Personalized pricing and packaging strategies have surged to...

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Pricing at scale: Enabling subscription-based pricing flexibility through tech

In the subscription economy, businesses thrive not only on their capacity to attract customers but also on their ability to retain and continually satisfy those subscribers. Central to this success is the alchemy of pricing that can entice new sign-ups and keep existing customers engaged.  During Subscription pricing &...

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How to navigate dynamic pricing for subscription businesses

Dynamic pricing is not new—it's been the staple of companies like airlines and hotels for decades. But today, with the rising demand for digital products and services, the subscription industry is adopting this model at an accelerated pace.  Why the shift? This pricing strategy allows businesses to respond to many...

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Subscription pricing & packaging: Strategies to optimize and implement pricing flexibility

As subscription products become more complex and consumers demand more customization options, businesses face a new challenge: the ability to quickly adapt and deliver the flexibility that prospects demand.  So, Matt Lindsay, CEO of Mather Economics, and I, Niraj Naik, VP of Product Management at Recurly, wanted to equip you...

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Key takeaways from 2024 State of Subscriptions: Industry benchmarks & trends

It’s hard out there. The new year brings new subscription challenges for global companies: spending is down, customer acquisition is challenging, personalization is now a necessity, and payments play a crucial role in the subscriber experience. As companies shift to retention, thorough benchmark and trend analysis are vital for success....

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Turning subscriber experiences into a competitive advantage in 2024

In a market where subscription services continue to gain popularity, offering personalized experiences can set your business apart from competitors–becoming a unique selling point that attracts and retains customers in a landscape where differentiation is crucial. Over the last year, once-familiar concepts like pricing, payments, and personalization have gained newfound...

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2024 Trends and benchmarks for subscription businesses

The subscription model continues to experience major shifts in consumer behavior and expectations, where flexibility is not an option but a necessity–for both physical products and digital subscriptions. Additionally, as the global economy profoundly influences subscriber preferences, the key to sustainable growth lies in adapting to the latest trends in...

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Consumers subscribe to health and wellness in 2024

71% of consumers use subscriptions to manage health and wellness goals Just in time for New Year’s resolutions, Recurly releases new consumer research showing the impact of subscriptions on the health and wellness journey of American consumers.  In fact, 71% of consumers rely on subscriptions to help hit their health...

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Dinner Discussions: An exclusive experience with Recurly and Worldpay

Picture this: A six-course dinner, handcrafted cocktails, a private dining room at KOL restaurant in London, insightful discussions on revenue growth within subscriptions–an evening that entices both the palate and the mind. Well, that’s what 25 industry leaders experienced during the Dinner Discussions: Subscription tactics for revenue growth event this...

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Cyber Monday 2023 report: Trends & benchmarks in subscriptions

Cyber Week lasts from Thanksgiving Day through Cyber Monday and is a long-awaited time for online shoppers. It marks one of the biggest shopping opportunities of the year and kicks off the holiday season. This year, consumers spent $12.4 billion online on Cyber Monday only, after a record-breaking Black...

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4 ways to stop revenue leaks across the subscriber lifecycle

While your teams focus on optimizing the subscriber journey, you might be ignoring a crucial factor that is negatively impacting your business: subscription revenue leakage. Throughout the subscriber lifecycle, you may be using insufficient tools and error-prone processes that are causing you to unknowingly lose revenue, starting as early as...

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Inside Subscription Sessions: Unlocking profitable subscriber growth

On November 2, Subscription Sessions gathered industry experts from leading consumer brands like Cinemark, CNBC, Sling TV to uncover strategies that drive long-term customer relationships–from acquisition to renewals, payments, taxes, compliance, technology, and more. Access all the sessions on-demand now, or keep reading the highlights of the industry event of...

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How to innovate & elevate subscriber experiences

With subscription popularity soaring over the last few years, consumers increasingly demand a frictionless subscriber experience. If it isn’t optimized at every touchpoint, you increase the risk of losing new customers and retaining existing ones. While comprehensive subscription management and recurring billing can remedy many issues, most companies face one...

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