How to drive growth and loyalty through the subscriber engagement lifecycle

The subscriber engagement lifecycle is crucial in today's competitive consumer subscription business landscape. Gartner says the customer experience “drives over two-thirds of customer loyalty, outperforming brand and price combined.” It encompasses the entire journey a customer undertakes from the moment they sign up for a subscription to the point...

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The critical payment experience in consumer subscriptions

As payments become a crucial part of the customer experience, optimizing your payment experience is key to maintaining backend efficiency and a strategic imperative to foster trust, reduce churn, and unlock unprecedented growth. Forrester Principal Analyst Lily Varon, Recurly CPO Jonas Flodh, and Recurly CMO Lina Tonk came together to...

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How to successfully A/B test subscription pricing strategies

In today's consumer-centric economy, price can be the deciding factor for the success or stagnation of a product. Fine-tuning pricing is vital for success–whether it's about acquiring new customers, moving them from promotional offers to regular rates, or retaining them in the long run, the path to sustainable revenue growth...

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How to optimize your subscription pricing strategy with engagement and cohorts

In subscriptions, one size does not fit all. Understanding the intricacies of your customer base is pivotal when it comes to pricing and packaging. A generic pricing model often misses the mark in considering the diverse needs and preferences of unique subscribers. Personalized pricing and packaging strategies have surged to...

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Pricing at scale: Enabling subscription-based pricing flexibility through tech

In the subscription economy, businesses thrive not only on their capacity to attract customers but also on their ability to retain and continually satisfy those subscribers. Central to this success is the alchemy of pricing that can entice new sign-ups and keep existing customers engaged.  During Subscription pricing &...

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How to navigate dynamic pricing for subscription businesses

Dynamic pricing is not new—it's been the staple of companies like airlines and hotels for decades. But today, with the rising demand for digital products and services, the subscription industry is adopting this model at an accelerated pace.  Why the shift? This pricing strategy allows businesses to respond to many...

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Subscription pricing & packaging: Strategies to optimize and implement pricing flexibility

As subscription products become more complex and consumers demand more customization options, businesses face a new challenge: the ability to quickly adapt and deliver the flexibility that prospects demand.  So, Matt Lindsay, CEO of Mather Economics, and I, Niraj Naik, VP of Product Management at Recurly, wanted to equip you...

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Key takeaways from 2024 State of Subscriptions: Industry benchmarks & trends

It’s hard out there. The new year brings new subscription challenges for global companies: spending is down, customer acquisition is challenging, personalization is now a necessity, and payments play a crucial role in the subscriber experience. As companies shift to retention, thorough benchmark and trend analysis are vital for success....

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Turning subscriber experiences into a competitive advantage in 2024

In a market where subscription services continue to gain popularity, offering personalized experiences can set your business apart from competitors–becoming a unique selling point that attracts and retains customers in a landscape where differentiation is crucial. Over the last year, once-familiar concepts like pricing, payments, and personalization have gained newfound...

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2024 Trends and benchmarks for subscription businesses

The subscription model continues to experience major shifts in consumer behavior and expectations, where flexibility is not an option but a necessity–for both physical products and digital subscriptions. Additionally, as the global economy profoundly influences subscriber preferences, the key to sustainable growth lies in adapting to the latest trends in...

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Consumers subscribe to health and wellness in 2024

71% of consumers use subscriptions to manage health and wellness goals Just in time for New Year’s resolutions, Recurly releases new consumer research showing the impact of subscriptions on the health and wellness journey of American consumers.  In fact, 71% of consumers rely on subscriptions to help hit their health...

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