Monetization strategies for the digital publishing industry

Make subscriptions a key part of your growth plan

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Recurly is the subscription management and recurring billing platform designed to support your digital publishing company’s expansion and monetization plans. Grow your subscription business without draining precious internal resources.

Increase subscriber retention

Turn the page on churn using industry-leading tools and a proven recovered revenue engine that saved customers over $1 billion in 2022.

Payments flexibility

Optimize payments options with support for multiple payment gateways and processors, alternate payment methods, and advanced fraud protection.

Automated recurring billing

Automate the processes, including invoicing, payments, and dunning management, reducing administrative overhead and improving cash flow.

Subscription lifecycle management

Simplify the entire subscription lifecycle, from sign-up to cancellation or upgrade, providing automation and scalability while reducing manual intervention.

Subscription analytics

Gain insights into key digital publishing metrics, customer behavior, churn rates, and revenue trends, enabling data-driven decision-making.

Platform scalability and growth

Grow to the next chapter without worrying about infrastructure limitations, enabling you to focus on innovation and market expansion.

Consumers will pay for premium content

Subscriptions are now a significant revenue stream for digital publishers. Consumers have made it clear they will pay for original, premium content, making it essential that you manage and monetize your subscription offerings for optimal results.


Rolling out new products and plans takes too much time. You lack the flexibility to create customized, personalized offers to maximize engagement and optimize revenue.


Recurly partners with digital publishing companies to provide flexible, configurable monetization opportunities that allow you to connect with subscribers and reinforce your value throughout the subscription lifecycle.

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The Cook Political Report image

Recurly is the one we recommend. We prefer their API, and their documentation is better too. This is the platform that's going to work better for you.

Ally Flinn— Director of Audience Engagement
The Cook Political Report

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Key features

Recurly powers every chapter of your subscription service with the automation and insights to succeed—from revenue recognition to recurring billing and payments to reporting and analytics across web and app stores—creating happy endings, every time.

Plans, pricing, and promotions

Quickly configure and launch new plans and present the right offer at the right price—and easily offer discounts and promotions.

  • Pricing models: Test and finetune numerous pricing models from fixed to quantity-based, usage-based, ramp, one-time and prepay
  • Free trials: Offer cardless or card-required trials to increase acquisition, or request payment at trial close via automated notifications
  • Gifts, coupons and discounts: Entice subscribers with gift subscriptions and through discounted promotions, including one-time, limited-time or forever incentives
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Subscriber management

Drive growth faster with cohesive subscriber management, personalized communications, and strategic subscription and revenue insights.

  • Subscriber view: Allow subscribers to easily upgrade, downgrade, start, pause, and cancel subscriptions through hosted account pages
  • Account hierarchy: Support subscribers with multiple regions or entities by creating a many-to-one invoicing hierarchy (e.g. a family plan)
  • Lifecycle communications: Automate the lifecycle journey, customizing dozens of templates by content, language, and time zone
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Recurring billing

Streamline and automate the entire subscription billing and invoicing lifecycle, simple to complex scenarios, so you can confidently scale.

  • Automated invoicing: Automate the entire recurring billing and invoicing cycle, or accommodate the occasional manual invoice
  • Charges and credits: Automate or manually create custom charges and credits, billed separately or included with the next subscription invoice
  • Taxes and compliances: Tax based on validated billing address for precise collection, and connect with Avalara or Vertex for advanced functionality
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Payments orchestration

Present a symphony of payment options including credit cards, Amazon Pay, PayPal, Venmo, Apple Pay, Google Pay, SEPA, BACS, BECS, ACH, and more.

  • Payment gateways: Expand and reach new subscribers worldwide with prebuilt integrations to 20-plus gateways and support for 140-plus currencies
  • Alternative payment methods: Explore and add new payment methods quickly and easily, supporting both local and global payment options
  • Fraud management: Minimize fraud and chargebacks with integrated fraud management that effectively fights card-not-present fraud and more
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Churn management

Maximize recurring revenue, minimize attrition, and boost customer value with industry-leading churn and revenue recovery tools.

  • Intelligent retries: Leverage intelligent retries of declined transactions using machine-learning, or apply your own retry configuration
  • Account updater: Reduce declines due to expired cards by keeping card data fresh, automatically updating records with accurate data
  • Dunning campaigns: Increase your collection effectiveness with automated dunning communications, configurable by accounts, plans and/or cohorts
Recurly churn management

Revenue recognition

Streamline and automate ASC-606 and IFRS-15 compliance with multiple revenue reporting standards using an enterprise-grade, configurable solution.

  • Revenue management: Simplify accounting with advanced automation, built for high-velocity businesses offering complex plans
  • Revenue compliance: Automate revenue recognition processes complicated by diverse sets of subscription contracts and pricing models
  • Revenue forecasting: Close the books faster and forecast recurring revenue with greater accuracy and predictability within a single UI
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App management

Recurly app management delivers a complete picture of subscriptions across app stores with web subscriptions through a simple, automated data sync.

  • Enhanced subscriber view: Gain a holistic view of all subscriptions with access to subscription details to fuel faster, more-informed decisions
  • Cross-platform analytics: Compare and analyze performance, revenue, and growth across app stores and web with dashboards and reports
  • Cross-platform entitlement: Build and bundle granular features to determine customer access rights through a simple, consolidated UI
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Customizable, in-depth analytics

Answer these questions and more with actionable insights into your subscription performance including customizable, advanced analytics.

  • Are subscriptions revenue growing?
  • How are app stores and web subscriptions performing?
  • What is driving subscriber churn?
  • How many of our free-trials are converting into paid subscribers?
  • How are each of my plans performing?
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Scale with confidence

Integration methods

Extend data and workflows via secure, trusted connection types

Extend value

Global expansion

Explore and expand into new regions and markets with ease

Expand globally

Support & services

Access subscription-industry expertise every step of the way

How can we help?

Get connected

Connect seamlessly with leading applications for accounting, ERP, taxes, sales and marketing, data warehouses, fraud management and more through the Recurly partner ecosystem.

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Learn how to take your publishing brand to the next chapter of success

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