In 2011, Marc Andreessen, technology pioneer and currently General Partner at Andreessen Horowitz, declared that “software is eating the world.” What was true then is now even more so with the incredible growth of the subscription model. Indeed, Emir Alaguizy—Zynga CTO, Y Combinator alum and founder and CEO of Cratejoy—did...
There are certain metrics that a subscription business lives and dies by. For example… Monthly Average Revenue Per User (ARPU)Monthly Subscriber Churn Percent (or simply “churn”)Customer Acquisition Cost (CAC); also known as CPA or SACSubscriber Lifetime Value (LTV); also known as CTV or TLVGrowth Margin Percent …and a handful...
E-commerce seems like it’s been around almost as long as personal computers have. Shopping is, after all, a national pastime, and online shopping is so much more convenient—we can do it at home, in our pajamas! So, it should come as no surprise that recent research, reported by eMarketer, indicates...
EMV is the new credit card technology finally coming to the US after many years of use in Europe. With an embedded microchip and associated security features, these new EMV cards are more resistant to fraud, in particular at Point of Sale (POS). Unfortunately, this means that nefarious types may...
Thanks to all the fantastic feedback we’ve received from customers, we’re putting the final touches on the new Recurly UI design! Your comments have been instrumental in guiding our efforts towards making our interface more intuitive and efficient, and based on your feedback, we’ve made all kinds of improvements. If...
All summer, there’s been plenty of buzz around streaming services and the impact these have had on the music industry. Sure enough, people have streamed more than 1 trillion songs just in the first half of this year. Whether you’re a digital content provider or running a subscription-based business, the changes...
The world of streaming video content has grown significantly as consumers look to complement with and in many cases transition away from traditional cable television. By now, we’re familiar with mainstream players that serve a broad audience including Dish’s Sling TV, HBO, and Showtime to name a few. However, as...
For those of you not living under your rotary phone (pics please!), you have probably noticed that more and more consumers are now conducting more transactions directly from their mobile devices. In fact, the latest data from Adyen notes that mobile now accounts for 28.7% of all online payments. Another report...
What do you people enjoy watching more than basketball and baseball? Would you believe it’s watching other people playing video games? Seriously. Dubbed e-sports, competitive gameplay in video games has gone from niche to near-mainstream sport in just a decade. According to gaming research group SuperData, the worldwide e-sports market...
If you were the typical kid growing up, you probably loved comic books as much as I did. Of course, tastes and interests changed over time, and comic book sales have had a tough time for the past two decades - until now. Recently, comic book and graphic novel sales...