Paola is the Digital Marketing Manager at Recurly. With social media management and SEO content creation experience, she’s joined the demand generation team to bring new ways to position Recurly as a thought leader in the subscription management and billing industry across digital platforms.
After graduating with a Bachelor’s Degree in Marketing from Universidad Autónoma de Guadalajara in México, she’s helped local and global companies grow their social media audiences and increase online engagement through interactive, innovative content.
Outside Recurly, she likes to spend her time traveling, reading, exercising, and listening to Taylor Swift’s latest releases.
The digital subscription economy is expected to reach $1.5 trillion by 2025. Both digital and traditional businesses like hotels and automotive companies are shifting to a recurring business model to improve customer loyalty. As the industry matures, consumers have higher expectations when choosing subscription services, demanding smooth, predictable, convenient...
The holiday season is near, and both businesses and consumers are preparing for the upcoming festivities. While economic conditions may affect spending, 53% of consumers are interested in giving gift subscriptions this year, according to our recent survey for 2023 holiday shopping trends. We asked 2,000 consumers in the...
Subscription model businesses of all shapes and sizes are taking steps to optimize online payment processing to provide a seamless customer experience, as well as make internal processes more efficient. New state-of-the-art payment processing models are replacing old point-of-sale merchant PCI systems, with more versatility and features, as well as...
Whether you offer short-term contracts or multi-year contracts, ARR is a key metric for businesses running a subscription model. Like every other company, subscription brands like BarkBox, Twitch, FabFitFun, Sling, Blue Apron, and Dollar Shave Club were shocked when the COVID-19 pandemic hit in 2020. However, rather than shrinking, the...
Subscription-based services are experiencing monumental growth as more consumers seek more convenient ways to shop. With the rising demands for exclusive content, freemium plans, promotions, and personalized experiences, companies need to know what's driving the most success. Understanding and monitoring acquisition, revenue, and retention metrics are vital to your...
Recurring billing powers many of the services that both businesses and consumers use, rely on, even love every day. These automatic payments handle all the payment details on a regular schedule without each person (from customer to payment processor to business owner) having to manage these transactions. Can you imagine...
Consumers love their subscriptions, but a subscription business model also offers significant advantages for a company's financial health. Namely, monthly subscriptions mean predictable monthly revenue. Knowing your future revenue on a monthly basis makes it easier to hire more staff, invest in new product development, or sign a lease for...
From food delivery to Microsoft Office to Webflow—it seems like there's a subscription service for everything these days. What's evident in the trend is that the subscription economy will only grow in the years ahead. In fact, 70% of business leaders say subscription business models will be key...
The ever-evolving needs and preferences for particular payment options continue to drive purchasing behaviors, making the subscription payments experience a crucial element in personalization, where the right method and timing are key for acquisition and retention. When working on a payment strategy, a few questions come to mind: How do...
According to a recent survey, nearly 70% of Americans have multiple subscriptions, with 28% having at least four — and they expect these numbers to rise. Research shows 27% of global consumers will increase the number of subscriptions they have, including 36% of U.S. consumers. This research shows businesses...
Maintaining a steady revenue stream is crucial for long-term success in today's competitive business landscape. Subscription companies often invest their resources in marketing, sales, and customer acquisition strategies to boost revenue. However, revenue leakage is a frequently overlooked aspect that can impact the bottom line. Subscription revenue leakage refers to...
From streaming services to box-of-the-month kits to software applications, subscriptions are the preferred way for consumers to access convenient products and services. However, companies must meet the preferences across generations to achieve sustainable growth in this competitive landscape. Understanding the demands and expectations of each subscriber cohort is key to...
In the subscription business, winning a customer is only the beginning. If you're ready to take serious steps to reduce customer churn rates, there's a lot of good news. It takes some work, but it pays off. Noticeably in your monthly recurring revenue and customer feedback surveys. 1. Analyze why...
In today's fast-paced technological landscape, the digital sector plays a significant role in the UK's economy, but it also brings new challenges for businesses–especially in the subscription industry. Subscriptions are a growing industry. In fact, the subscription economy is projected to hit $1.5 trillion by 2025. It’s a business...
The need for a future-proof global payments infrastructure has become paramount–especially in the subscription space. As technology evolves and consumer expectations shift, businesses must adapt and be a step ahead to stay competitive and relevant. Recurly CTO Tony Allen, Worldpay Strategy Manager Ben Bello, The New York Times...
Artificial intelligence (AI) continues to transform the ecommerce industry, and subscriptions aren’t an exception. With new technologies come new challenges, and business owners must understand how to incorporate AI into their current strategy and product offerings. In this article, we’ll share everything you need to know about artificial intelligence and...
Consumers’ demands and expectations are shaping the way subscriptions are perceived. And businesses must understand them to succeed. To help you create a better consumer experience, Recurly asked over 6,000 consumers globally what they want from their subscription service–discovering valuable insights that drive engagement, loyalty, and satisfaction across geographies and...
The subscription industry is growing at a fast pace, and technology is crucial in driving transformative changes. For tech leaders of fast-scaling brands, there’s always one big challenge: allocating engineering resources to focus on product innovation while struggling with the limitations of inadequate in-house recurring billing systems. At Recurly, we’ve...
Consumers are shaping the path for growth in the industry–understanding their demands and expectations is essential for success. To help you get a better picture, we went straight to the source. Recurly surveyed over 6,000 consumers globally about what they look for in subscription services to identify the key factors...
In the dynamic world of subscriptions, understanding consumer needs and expectations is essential for success. To tap into exactly what subscribers demand, Recurly surveyed over 6,000 consumers globally to discover valuable insights into what subscribers want from their subscription service—and the key factors that drive engagement, loyalty, and satisfaction. Our...
Consumers dictate today’s market pace, especially in the subscription industry, where customers demand and expect flexible, personalised, and valuable offers. How can subscription businesses continue to expand globally amid challenging economic times? And how can they do it seamlessly? On the 19th of June, a panel of subscription experts consisting...
As the subscription industry continues to bloom, understanding what it takes to accelerate subscriber and revenue growth sustainably is key to differentiating from competitors. At Recurly, we’re committed to sharing the latest findings on consumer demands, economic trends, and their impact on the industry. Oscar Wall, Recurly EMEA General Manager,...
Scaling IT infrastructures is a common challenge for subscription businesses. Engineering and product teams are strapped for resources, often lacking the tech stack to handle the complexities of scaling globally. Regardless of your business size, success relies on optimized internal processes, especially in technology. However, technology teams invest in building...
The changing landscape of monetization and pricing models, along with an increased demand for personalized plans and product offerings in the direct-to-consumer (DTC) realm, create a greater need for accounting automation to comply with complex global revenue recognition standards. Moreover, due to the current economic downturn, businesses are shifting to...
The subscription business model continues to experience major shifts in subscriber expectations and demands, the value of subscription services, and consumer experiences. Amid challenging times of macroeconomic uncertainty and the revaluation of subscriptions, brands must get ready to grow at the same pace as the industry–expected to top $1.5 trillion...
The streaming industry continues to transform how we consume media and enjoy entertainment. Modern-day customers are always on the lookout for ways to stay entertained, especially in the comfort of their homes, and streaming subscriptions offer a vast array of content at their fingertips. According to Forbes, video services...
It's a big promise: "Never lose a subscriber." After all, isn't a churn rate of 0% impossible? Even in the best-case scenarios. Even if you've maxed out your customer loyalty programs, established an iron-clad payment method, and created a retention strategy that markets the best side of your business to...
Subscription businesses have become increasingly popular because they are a win-win for both businesses and consumers. Companies are rushing to move from one-time payments and start a subscription business because they generate a steady revenue stream, making financial forecasting and budgeting much easier. This predictability also benefits consumers; having...
For a SaaS business model, revenue recognition is one of the most important accounting requirements; you often bill for services to be rendered far into the future, so the time that revenue is recognized can have a major impact on your quarterly and annual revenue models. In this article, we...
The subscription economy continues to bloom–and as the industry thrives, the competition becomes more challenging every day. Understanding what it takes to sustainably accelerate subscriber and business growth is key to setting your business apart. How can your brand stand out and become an industry leader? At Recurly, we are...
Accurate tax calculations and localised compliance are essential for subscription brands seeking global expansion. Although just one part of the expansion puzzle, neglecting these elements can create great challenges when scaling operations on an international level. Professionals in this space can find invaluable resources at the Vertex Exchange Europe 2023...
What is a recurring payment gateway? Acting as payment processors, gateways allow companies to take debit cards and credit card payments online. When using a payment gateway, both customers, merchants, and their banks must work together to ensure secure transactions. When establishing a payment gateway, you make it possible for...
The recurring revenue model has taken the business world by storm. According to Forbes, more than 90% of technology organizations are in the process of moving to a recurring revenue model—or have plans to do so. However, only 55% consider themselves ready for the shift, which is likely far...
Subscription revenue recognition continues to bring new challenges for businesses. The consumer demand for diverse monetization and pricing models creates a greater need for accounting automation to comply with complex revenue recognition standards, like ASC-606 or IFRS-15. While many companies set out to develop a revenue recognition solution, this extensive...
The subscription-based business model continues to rise in popularity, helping companies to find new revenue streams and cultivate long-term customer relationships. While economic pressures usually drive purchase decisions and customer behaviors, the demand for recurring products and services proves that subscriptions are the future of consumerism. In fact, the subscription...
"Card declined." These two words can do more than spoil someone's binge-watching plans. Credit card declines can hurt a subscription business' bottom line, and at the very least interrupt your cash flow. Card info changes all the time, and the more customers you have, the harder it is to track...
Recognizing recurring revenue in subscriptions continues to become more complex and regulated. The trend toward diverse monetization and pricing models creates a greater need for accounting automation. And Recurly can help. If revenue recognition automation is of your top priorities this year, watch this 30-minute demo with Recurly’s...
Cash flows differently for every business. Revenue recognition for subscription billing can be challenging to understand, calculate, and report. Traditional businesses sell and deliver products immediately, and thus they can recognize revenue immediately. Subscription-based businesses, however, deliver their services repeatedly and must recognize revenue over the time the service is...
Customer insights are a powerful way to ensure a data-driven, subscriber-centric approach across your business. These insights result from thorough analysis and interpretation of valuable information in consumer interactions and channels. Download now: The State of Subscriptions report provides the acquisition, growth, churn, and payments insights you need to...
If one thing remains predictable within today’s erratic economy is subscriptions–especially for direct-to-consumer businesses, who are experiencing significant transformations. The subscription economy market value expects to top $1.5 trillion by 2025. But as the industry matures and faces macroeconomic pressures, consumer expectations evolve. Is your business ready? Keep a good...
Have you ever tried to navigate a boat without looking at a compass? That’s how it feels to run a subscription business without consumer insights. Subscriber insights make your marketing strategy more targeted, give you a better idea of what to focus on, and show you how to design...
Anticipating consumers’ needs has become the main goal for most subscription businesses, especially in challenging economic times. Quality, actionable subscriber insights are the most effective way to achieve it. The importance of subscriber insights analysis Consumer insights give you a deeper understanding of how your audience behaves and why–helping you...
Churn is a reality in subscriptions. Businesses are constantly looking for new ways to identify, manage, and reduce churn. Last month, Recurly experts Eric Holle, Senior Product Manager, and Jonas Flodh, Chief Product Officer, sat down with David Krauss, Vice President of Product Marketing, to discuss effective churn management strategies...
Every subscription business aims to build a strong subscriber base and turn their customers into brand ambassadors. Valuable subscribers aren’t necessarily the customers who spend the most. Profitable customers advocate on your behalf, share valuable feedback, and actively interact with your brand. When identifying your most profitable subscribers, apply the...
Acquisition is one of the most challenging strategies in subscriptions. How can businesses reinvent their offerings to beat the competition, subscriber demand shifts, and new buying behaviors? Many components create the ideal customer acquisition promotional toolkit. Free trials are one of them. This article will answer all your questions about...
When it comes to optimizing subscriber experience, your work is never really done. Subscription motivations and priorities are constantly changing; however, customer experience remains a top driver for revenue. Over 90% of consumers said they’d spend more money with businesses that offer streamlined experiences. Given the importance of customer...
Subscriber acquisition impacts your business and revenue growth, and it’s one of the most important and challenging strategies in subscriptions. Acquisition requires a deep understanding of your product, subscriber preferences and behavior, and consumer loyalty. This article will teach you the ideal subscriber acquisition strategy and how to optimize yours...
Various studies have shown that acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. It’s a big number but hardly surprising; companies have to spend a lot of money on advertising and sales to acquire new subscribers. With that in...
Subscriptions are a top driver of loyalty and revenue growth for brands looking to grow. However, there comes a time when consumers may consider canceling their subscriptions. In fact, 31% of U.S. consumers say they plan to cancel some subscription services this year–after 46% canceled a subscription due to...
“Declined,” “insufficient funds,” and “invalid card number” are some of the phrases subscription businesses fear most. For most ecommerce businesses the solution for a failed one-time transactions are easy to resolve when the purchasers simply uses another payment method to complete the transaction. However, an alternate payment card is generally...
Measuring and reducing your customer churn rate is paramount to grow faster, smarter, and stronger. Every subscription business should be aware of what churn is, the differences in two types of monthly churn rates, how to measure retention rates, and how to offset your customer acquisition cost with a robust...
Any business owners serving regular, loyal customers can stand at their window and estimate their company’s financial health by watching their customers. The questions they might wonder are: How many customers keep coming back?What percentage of customers might not return?How much revenue is lost if the customer base shrinks in...
Getting new subscribers is on every sales team's agenda. While acquisition efforts matter, retention ensures business growth. But with retention comes subscriber churn. All subscription brands face customer churn–it’s inevitable. We’d be lying if we said that you could eliminate it; however, you can actively work to reduce your...
Subscription models continue to grow exponentially with no signs of stopping. Competition rises, shopping priorities shift, and prices change; yet one thing is certain: not all subscribers will stay with you forever. Enter churn rate, the number of subscribers who cancel your service during a specific period. It may seem...
In the last couple of years, especially during the pandemic, we saw the rise of new consumption preferences–personalization is one of these. It’s no secret that personalization drives subscription success. According to Forrester, 77% of consumers prefer brands that offer tailored services and experiences, while 66% of customers expect...
The impact of COVID-19 on subscriber behavior has been drastic. Lockdowns and restrictions expedited the shift from purchases in brick-and-mortar stores to ecommerce–changing every aspect of the customer experience, especially in the subscription business. While some have seen a positive impact, others have faced more challenges than opportunities, forcing...
When running a subscription-based business, fighting against churn is one of your everyday battles. Even though customer acquisition is a major need to scale a business, the ability to retain existing ones is easier and less costly. Here is where tracking revenue retention comes in handy. What is net...
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