Hyper-targeted ‘lifecycle marketing’ promotions are well worth the effort Monitoring your subscriber churn rate is a basic requirement for any subscription business. Managing the “flip side” of churn – your subscription renewal rate – is the next tactical function for any subscription business operator. Subscription renewal...
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After all of our postings on limiting customer churn, every subscription business must face the fact that your customers will choose to unsubscribe at some point. It happens. However, there are some simple things that can be done to influence the decision-making process as your customers choose to leave you....
Recurly’s customers rely on our search functionality to find accounts, transactions, and other information so they can solve their customers' problems. By March of 2014, however, Recurly’s search functionality had become an example of tech debt: it worked well enough to ignore, until it didn’t. We’d been planning on rebuilding...
In our previous post, we described churn as an all-too-neutral term for what it really describes - losing customers, often quite quickly. Now, we take a look at what churn can do to your business. Your customers are your most important brand ambassadors. Think for a minute about the...
“Customer retention rates ultimately determine whether your business is growing profitably or not.” - Dan Burkhart, Recurly CEO, November 2011 Here at Recurly, we do all we can to combat churn among your customers. After all, the typical Recurly customer saves more by recovering revenue - which contributes strongly...
At Recurly we constantly monitor mailing lists, forums, IRC channels and many other places for vulnerabilities that may cause software we use as part of our platform to be insecure. We update software every day, usually within minutes of vulnerabilities being discovered. Today was no exception. We had our production systems...
Editor's note: This post was updated with current data in August 2020. “Insufficient Funds”, “Invalid Card Number”... phrases that merchants fear most. Especially the mysterious, ambiguous “Declined”. These are messages that accompany a declined credit card. But the decline is not the end of the road for merchants using Recurly....
The joy of taxes! Not only do you have to levy them, you have to report them. Merchants will be required to register for VAT in all EU countries where they sell a digital service. With VAT, you’ll thankfully have registration filing options, but you may want to review your...
We’ve talked about the new EU VAT rate changes for digital services, which will now be based on the purchasing customer’s country. Where things become more complex for merchants is in the area of compliance. Two Main Points of Consideration for Merchants Merchants will need to maintain, have access, and...
Recurly's revenue recovery functionality has always provided merchants with peace of mind in reducing credit card declines, expired cards and other issues related to collecting recurring invoices. Even so, merchants frequently ask, "What has Recurly recovered for me lately?" Now, merchants can have that information right at their fingertips. Today,...