Aswin Kurella headshot. VP Product, Recurly and Co-founder Leaprev

Aswin Kurella

Vice President, Product, Recurly


With a more than 25-year track record of success in leading software product development in the high-tech industry, Aswin has helped businesses achieve transformational results in productivity, profitability, and overall revenue growth. He has extensive experience growing early-stage startups and high-growth brands, evidenced by his ability to build best-in-class solutions. With the right platform developed under Aswin Kurella’s leadership, finance experts across various industries can meet compliance requirements while managing their mix of pricing thanks to enhanced revenue intelligence from Recurly.

Before joining the subscription and billing management company Recurly in 2022, Aswin held product-focused positions at Oracle Corporation, Juniper Networks, and SAP. He also cofounded LeapRev Inc., a comprehensive revenue management solution to automate ASC 606/IFRS 15. Since joining Recurly as the Vice President of Product, Aswin has brought unparalleled global revenue recognition and forecasting expertise to streamline and automate complex revenue reporting processes. Finance teams now can track revenue over time while managing price adjustments and staying within the revenue recognition reporting requirements. Because the platform handles the complexities of subscription management, Recurly customers can achieve critical capabilities in revenue management, one of the major must-haves for subscription businesses, thanks to Aswin’s powerful combination of background, vision, and experience.

Aswin earned his Bachelor’s of Engineering, Computer Science, at Bangalore University and his Master’s in Engineering Management from San Jose State University.

An all-in-one subscription billing platform, Recurly powers flexibility in pricing models, enables teams to build new customer experiences, accept international payments, implement the accounting automation of revenue recognition, and build predictability for businesses with revenue insights into consumer preferences within their own subscription services. Category-defining companies including Sling, Twitch, BarkBox, FabFitFun, Paramount, Lucid, and Sprout Social can achieve deeper capabilities thanks to the next-generation revenue management application Aswin Kurella and his talented team have developed. These successful subscription businesses manage billions of dollars in credit card payments for recurring revenue, future-proof their billing and payment operations, curb subscriber retention, and win back millions of dollars in revenue recovery across hundreds of thousands of subscription contracts. Founded in 2009, Recurly is based in San Francisco, with offices in Boulder, New Orleans, and London. For more information, visit

Latest posts by Aswin Kurella

How to choose the right revenue recognition software

As companies continue to incorporate subscription-based business models and deliver more personalized plans and product offerings, they face unique revenue recognition challenges that spreadsheet accounting can no longer support. High-velocity, high-volume customer contracts and modifications like upgrades, downgrades, and pause options create the need for revenue recognition automation.  A revenue...

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Revenue recognition in subscription-based business models: The role of contract modifications & incremental expenses

While subscribers are happy to have options to customize their subscription plans, subscription businesses must learn how to handle the impact of contract modifications and incremental expenses. When subscription contracts are straightforward, revenue recognition often runs smoothly. But when there is a need to account for contract modifications like an...

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Revenue recognition in subscription bundles & discounts

Revenue recognition specifies how and when businesses should recognize revenue and the associated costs over the life of the subscriber’s contract. The ASC 606 revenue recognition standard guides companies on how to account for revenue.  While the revenue recognition model may seem simple, it’s a more complex task in...

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Five revenue recognition examples for subscription billing

From software companies to streaming companies to box of the month subscriptions, recognizing revenue is a key aspect of business compliance that demands careful consideration. The revenue recognition landscape can be challenging to navigate; however, it is essential for both financial transparency and strategic decision-making. In this blog article, we’ll...

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Everything you need to know about ASC 606 revenue recognition for subscriptions

For the first time in 100 years, the standards governing revenue recognition have changed. In 2018, the Financial Accounting Standards Board (FASB), which establishes the standards for all accounting professionals and companies who follow these principles, and the International Accounting Standards Board (IASB) issued a new standard that changes...

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