Start the holidays with the latest industry news–Subscriptions Weekly arrived early this week! In this edition, we review Paramount+’s sign-ups record, why gift cards are the stars of the holiday season, and Daylight’s, Frontier Airlines’, and Mercedes-Benz’s new subscription plans. 

Tulsa King gets Paramount+ new sign-ups record

Paramount+ has announced a record number of subscriber sign-ups in a single day thanks to Sylvester Stallone’s new series, Tulsa King. The streaming brand has also seen continued growth with the NFL on CBS, making it the most streamed season ever through Week 10. Learn more on Yahoo! 

The key to keeping subscribers? Content. 40% of U.S. consumers say that having exclusive access to content or services is the main reason for signing up for a subscription service.

DoorDash will let customers gift subscriptions

DoorDash is selling three-month, six-month, and 12-month DashPass memberships as a holiday gift option for consumers. From November 25 to December 16, users can gift themselves or others a DashPass subscription for a year at $59 compared to the full price of $96. Learn more on Restaurant Dive. 

Retailers are bound to benefit from the gifting trend, pushing discounts, and benefits to attract and retain more subscribers. This year, nearly 70% of consumers want to give and receive subscriptions. 

Daylight raises cash to launch family planning subscription plan

Days after a bill codifying same-sex marriage in the U.S. cleared a key hurdle in the Senate, Daylight, the LGBTQIA+ neobank, announced a $15 million Series A round to help prospective queer families with financial planning. Keep reading on TechCrunch. 

Frontier Airlines to launch “all you can fly” subscription

Great news for U.S. travelers! Frontier Airlines has revealed the price of its GoWild! Pass–and it’s under $600. This new subscription plan gives users access to unlimited flights between any of its domestic destinations for a year. Learn more on Independent.

Mercedes launches new subscription for electric vehicles

Mercedes is taking subscription fees to a new level. The brand has announced a new feature for customers of Mercedes-Benz EQE and EQS sedans and SUVs. Soon they’ll be able to subscribe to its "Acceleration Increase" service for $1,200/year. This feature increases the torque and maximum output of the vehicle, unlocking its full performance. Read more on InsideEVs. 

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