Internet marketing for most companies centers around the economics of customer acquisition. For most companies, it is thought of as a 'one-time event' leading to a conversion or sale. Subscription-based companies have the added benefit of receiving revenue over a longer period of time. In the financial world, a predictable...
Back in March 2011, we launched Transparent Post to simplify PCI compliance for our merchants. Today, we are taking it to the next level with the release of Recurly.js. Recurly.js is our open-source Javascript library that gives you great looking credit card forms to securely create subscriptions, one-time transactions, and...
August 04, 2011
by
Dan Burkhart
Most companies offering subscriptions on the web serve a global list of geographies. It is also very short-sighted to assume that potential customers will be willing to subscribe to your offering if it is only offered in your local currency. Can you imagine if Spotify rolled out in the U.S....
When evaluating subscription billing systems, the comparison is not always 'apples to apples'. Our merchants benefit from several structural advantages that work behind the scenes to continuously keep your transactions healthy and minimize unnecessary subscriber churn. Error Code Fidelity The error handling for most subscription billing services is pretty basic:...
Q: Who in your company is responsible for customer churn? If you had to pause and ponder the answer, or if you felt that it was everybody’s responsibility…then you’re not alone. When I was with eBay, it was far easier for marketing teams to...
April 21, 2011
by
Dan Burkhart
Subscription billing models come in a variety of different flavors and apply to many different categories of businesses. However, there are a few common factors that must be considered when selecting the best vendor to handle billing on behalf of your business. Step One: Define your own billing requirements –...
We periodically run promotional offers to help encourage our customers to sign up and take advantage of a special pricing. Our 'Startup Offer' has been running for several months, and we just announced via an email that it will be coming to a close in two weeks, on April 4th,...
March 18, 2011
by
Isaac Hall
I am very excited to announce the release of our latest feature: Multiple Gateway Support. Enabling more than one payment gateway on your Recurly account lets our merchants, large and small, intelligently route the transaction to the appropriate gateway based on the following criteria: payment type, currency, credit card type,...
February 07, 2011
by
Dan Burkhart
Recurly now provides full support for promotions using coupons and discounts. Our simple interface supports percentage and dollar amount discounts on either a recurring or one-time basis, giving your business the flexibility to support multiple promotional scenarios. After speaking with our customers, we also included other features into our Coupon...
Recurly's merchants are located on four different continents, and our merchants' customers cover the globe. So we're excited to announce our internationalized hosted payment pages. Our hosted pages are now available in English, French, Spanish, German, Dutch, Hindi, Chinese, Japanese, Russian, and Portuguese -- a total of 10 languages. Within the...
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