Using Machine Learning to Optimize Subscription Billing
As a data scientist at Recurly, my job is to use the vast amount of data that we have collected to build products that make subscription businesses more successful. One...
October 17, 2017
October 17, 2017
Live Webinar: The CFO’s Guide to Maximizing Revenue
Increasingly, CFOs and other business leaders are recognizing the many benefits of the subscription model—from predictable, compounding revenue to deep, long-term customer relationships. However, nothing jeopardizes subscription revenue faster than...
September 20, 2017
Subscriber Acquisition: Best Practices and Key Metrics
Subscriber acquisition is both an art and a science—and it can be a complex undertaking. A business needs to know who its best customers are likely to be, have a...
September 17, 2017
Subscription Best Practices: How to Reduce Friction and Accelerate Revenue Growth
The subscription model is ideal for today’s customer-centric, digital economy. However, to drive momentum and sustain growth, subscription businesses need to eliminate points of friction that can limit conversion from...
September 14, 2017
Curation and Consumables: Two Keys to Growth in the Subscription Box Market
For consumers, one of the most popular subscription type is the subscription box—that curated collection of goodies that subscribers receive on a regular basis (often monthly, but not always) which...
September 12, 2017
Amazon Goes Back to School and Reduces Customer Friction
“Learning is a treasure that will follow its owner everywhere.” -- Chinese Proverb In many parts of world, the month of August means the end of the school break. Students...
August 31, 2017
Topics
On Beer, Germany, and the Importance of Customer Retention
Recently, we wrote a blog that involved a London pub’s innovation in beer drinking that enabled a friction-free experience for its customers during the busy holiday season. The goal of course...
August 10, 2017
Recurly Research: Subscription Trends and Benchmarks That Provide Insights for Your Business
Most business decisions are driven by data. With a wide range of customers in multiple industries using Recurly, we have enviable visibility into comprehensive subscription data within our platform which...
August 08, 2017
Automated Fraud Protection Helps Merchants Facing Rising Fraud
According to CardNotPresent: “Merchants will lose more than $70 billion globally to card-not-present fraud in the next five years, but many still think fraud prevention is too costly, according to...
Music Industry + Streaming Services = So Happy Together
Here in the Bay Area, we’re celebrating the 50th anniversary of the Summer of Love. Numerous events are taking place, and nearly all involve music. Jefferson Airplane and the Grateful Dead...
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