Subscriber Acquisition: Best Practices and Key Metrics
Subscriber acquisition is both an art and a science—and it can be a complex undertaking. A business needs to know who its best customers are likely to be, have a...
September 20, 2017
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September 17, 2017
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Subscription Best Practices: How to Reduce Friction and Accelerate Revenue Growth
The subscription model is ideal for today’s customer-centric, digital economy. However, to drive momentum and sustain growth, subscription businesses need to eliminate points of friction that can limit conversion from...
September 14, 2017
Curation and Consumables: Two Keys to Growth in the Subscription Box Market
For consumers, one of the most popular subscription type is the subscription box—that curated collection of goodies that subscribers receive on a regular basis (often monthly, but not always) which...
September 12, 2017
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Amazon Goes Back to School and Reduces Customer Friction
“Learning is a treasure that will follow its owner everywhere.” -- Chinese Proverb In many parts of world, the month of August means the end of the school break. Students...
August 31, 2017
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On Beer, Germany, and the Importance of Customer Retention
Recently, we wrote a blog that involved a London pub’s innovation in beer drinking that enabled a friction-free experience for its customers during the busy holiday season. The goal of course...
August 10, 2017
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Recurly Research: Subscription Trends and Benchmarks That Provide Insights for Your Business
Most business decisions are driven by data. With a wide range of customers in multiple industries using Recurly, we have enviable visibility into comprehensive subscription data within our platform which...
August 08, 2017
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Automated Fraud Protection Helps Merchants Facing Rising Fraud
According to CardNotPresent: “Merchants will lose more than $70 billion globally to card-not-present fraud in the next five years, but many still think fraud prevention is too costly, according to...
Music Industry + Streaming Services = So Happy Together
Here in the Bay Area, we’re celebrating the 50th anniversary of the Summer of Love. Numerous events are taking place, and nearly all involve music. Jefferson Airplane and the Grateful Dead...
August 01, 2017
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How a Great Dane Gets Credit for the Creation of a $100 Million Subscription Box Business
BarkBox is an early success story in the tumultuous, competitive, and ever-changing realm of subscription boxes. Now a company with $100 million in annual revenue, the story of their founding...
Reducing Friction Supports Customer and Revenue Growth
Isaac Newton’s first law of motion famously states that an object in motion will stay in motion. Similarly, you can think of the subscription model like a force that is...
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