Credit card for subscription free trials?
Many components create the ideal customer acquisition promotional toolkit. Free trials are one of them. According to our survey report, The State of Subscriptions: What consumers want, 75% of...
Subscriptions Weekly
Welcome back to Subscriptions Weekly–your one-stop newsletter for industry news! In this edition, we dive deeper into ad spend forecasts and how marketers for global brands are fighting uncertainty. Check...
Subscriptions Weekly
One thing’s for sure with subscriptions: something is always happening. This week, we talk about the subscription billing management growth projection. Netflix’s bounce back from subscription and revenue loss and...
October 19, 2022
Topics
The 5 must-dos to master subscription customer acquisition
Subscriber acquisition impacts your business and revenue growth, and it’s one of the most important and challenging strategies in subscriptions. Acquisition requires a deep understanding of your product, subscriber preferences...
October 17, 2022
by
Eric Holle
New ramp pricing feature unlocks more acquisition & retention options
From streaming services to tacos to heated seats in BMWs, people sign up for subscriptions for a variety of reasons. The reason that tops them all, though,...
Subscriptions Weekly
Welcome back to Subscriptions Weekly! In this edition, we dive deeper into subscriber preferences and digital payments. Americans put streaming over groceries on spending, will they flock to Netflix’s new...
October 13, 2022
by
Daisy Tran
How to A/B Test for Subscription Growth in Video Streaming
What started as standard royal entertainment via tapes and documentaries blossomed into a full-blown on-demand streaming service devoted to Royalty worldwide. In 2018, True Royalty TV started a direct-to-consumer...
October 2022 | Product launch summary
In keeping with the season, our engineers have filled October’s product launch with nothing but treats. In all, there are two new features and one new service. Here’s what’s new...
Subscriptions Weekly
This Subscription Weekly edition covers the new Amazon Access discount hub, Telegram pricing discount in India, and YouTube’s attempt to push its premium tier to watch 4K videos. A new...
October 04, 2022
Topics
Why churn analysis matters & how to do it well
Various studies have shown that acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. It’s a big number but hardly...
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