Tailor Brands and Recurly Deliver a World of Powerful Branding

Tailor Brands was founded on the belief that powerful branding should be accessible to everyone, regardless of skill level, background in design, or budget size. The company describes its platform as the world’s first automated branding agency—providing AI-software that creates unique brand identities and elements on the spot. Based in...

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Strategies to Understand Decline-Rate Data and Reduce Involuntary Churn

In our previous blog post, we summarized the common decline reasons for failed transactions and the messages that the gateway delivers. We also talked about Recurly’s Revenue Optimization Engine which helps recover failed transactions. In this blog, we want to discuss some strategies that subscription businesses can utilize to avoid payment...

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Capturing Value and Managing Change in API Ecosystems

In today’s fast-moving world, software platforms are in a constant state of evolution, and their associated Application Programming Interfaces (APIs) must move along in lock step. Changes and updates often include the launch of new features, in addition to squashed bugs, performance improvements, and security enhancements. As such, it is...

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How Offering Alternate Payment Methods Provide a Competitive Edge

Every business competing in the market today seeks a competitive edge, and one way that subscription businesses gain this edge is by offering multiple payment options. Letting subscribers use their preferred payment method can increase conversions. And preferences differ. In the US and Canada, credit cards dominate ecommerce, but purchasers...

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Essential SaaS Benchmarks for a Competitive Advantage

The competition is coming. By 2020, eighty percent of SaaS players will move to a subscription-based model, which means your success strategies have to evolve—and that includes the all-important fundamental: how your subscriptions are structured. Your subscription pricing and plan structure have a profound impact on subscriber acquisition and retention. Do you...

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Revenue Optimization Engine’s New Machine Learning Model Improves Prediction Accuracy

In a previous blog post, we talked about how Recurly uses machine learning to optimize subscription billing for our customers and prevent involuntary churn. As part of our goal to help our customers maximize their subscription revenue, we introduced the Revenue Optimization Engine in 2018. When a recurring transaction fails, this...

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Annual SaaStr Event Recap

Last week, 12,500+ SaaS executives, founders, and venture capitalists came together for the SaaStr Annual 2019 event, the largest non-vendor SaaS conference on the planet. This year, we had a crew of Recurlians who attended, including myself. There were many noteworthy moments during the event. From a Technical Sales Engineer perspective, it...

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New Research Provides Insights on the SaaS industry

While many statistical trends apply to all subscription businesses, it’s important to also understand the unique challenges different subscription industries face. For example, how best to structure one’s product offerings, what discounts if any should be given to customers willing to commit long-term, and what role does pricing play? The...

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New Options for Recurly Sidebar Colors

Recently, Recurly’s Product, Engineering, and Design teams got together to take a fresh look at the Recurly app and consider what changes might delight our customers. Because we know that human beings enjoy having options, we now offer our customers the option to change the sidebar color of their Recurly...

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Account Hierarchy Enables Parent-Child Billing for Increased Efficiency

Subscription businesses in the B2B realm may have subscribers which are organized into different business entities—for example, a business with multiple locations, an enterprise with multiple business units, or a conglomerate with multiple subsidiaries. In order to bill these subscribers efficiently and accurately, they need to be able to define...

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