A few months ago, we laid out Recurly’s approach to optimizing subscription billing using machine learning. Today, we have a follow-up with more details about our approach, answers to common questions, and discussion about the improvements we’re gaining for our customers. When we set out to improve our invoice...
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Subscription businesses can lose the happiest of subscribers because of involuntary churn. Even slight variations in churn can have a significant impact on revenue, so it’s critical to address involuntary churn—and now machine learning can help. Join our latest webinar and you’ll learn: The power of dynamic retry logic, to boost...
Subscription success demands a laser focus on providing subscribers with consistent value which leads to predictable recurring revenue. We recently explored the topic of subscriber acquisition. Now, in our newest e-book, we outline techniques, tactics, and best practices that subscription businesses can use to increase subscriber retention. One way to...
In February, couples around the world plan for how to celebrate Valentine’s Day. While flowers and chocolate are time-tested testaments of affection, gift cards have become a popular choice in our more modern, e-commerce-driven times. Recently, Recurly completed a mini study on gift card redemptions. We were able to identify...
Every subscription business encounters credit card declines. These declines increase churn, reduce your revenue, and can negatively impact your subscriber relationships. But, with the right subscription management platform, you can minimize their impact. Recurly has the advantage of working with thousands of subscription businesses which come from a wide range of industries....
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Design and User Experience has always been a critical component at Recurly, and for the Product Design Team, 2017 was all about making the way we work more effective. From new tools and improved processes to collaborating with non-designers and learning more about user needs, we spent the year improving...
Customers have come to expect convenience, simplicity, and speed when completing activities online. This expectation is especially true when shopping and completing purchases on a mobile device. With cart abandonment rates for mobile devices topping 85% last year, and the average across device types at over 77%, merchants have an...
As we have discussed in the first and second blog in this series, dunning is a key process for maximizing revenue, and Recurly offers flexible tools to help you develop and manage your dunning strategy. In particular, Recurly users can set: the length of their dunning cyclethe number and cadence of emails...
Subscription businesses that want to expand globally know they need to offer the payment methods that their prospects in different countries prefer. They need a gateway that can accept international currencies along with a wide variety of payment methods global customers tend to use. For example, in Germany customers want...
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In today’s blog, we’re continuing our discussion about dunning. As a reminder, dunning is the process of communicating with customers (usually by email) to try to collect payments due. In effect, discussions about dunning are really discussions about these customer communications. In our last blog, we described how the dunning...
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