Why Recurly Includes Ruby on Rails in Our Development Framework

Although the Ruby on Rails framework has been around since the mid 2000’s, it’s never ceased to evolve, develop, and mature. Recurly’s use of this technology is no different. Since 2010 and Rails 2.3.2 we've made great use of David Heinemeier Hansson's baby by putting it through its paces. Planet...

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Making of a Campaign: Multiple Gateways

The content we develop at Recurly is intended to be educational, useful, and approachable. We use campaigns to promote this content, which typically comes in the form of a digital book full of insights, knowledge, and tips for building a subscription business. As brand designers, our role is to work...

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Silicon Valley Bank + Recurly Meet Up

Subscription commerce is booming. Savvy companies are reaping the rewards: high rates of predictable, recurring revenue combined with a competitive and sustainable business model. Join Recurly and our partner Silicon Valley Bank for a discussion on the latest evolution in subscriptions: hybrid commerce. Discover innovative ways to test and deliver new...

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Tailor Brands and Recurly Deliver a World of Powerful Branding

Tailor Brands was founded on the belief that powerful branding should be accessible to everyone, regardless of skill level, background in design, or budget size. The company describes its platform as the world’s first automated branding agency—providing AI-software that creates unique brand identities and elements on the spot. Based in...

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Strategies to Understand Decline-Rate Data and Reduce Involuntary Churn

In our previous blog post, we summarized the common decline reasons for failed transactions and the messages that the gateway delivers. We also talked about Recurly’s Revenue Optimization Engine which helps recover failed transactions. In this blog, we want to discuss some strategies that subscription businesses can utilize to avoid payment...

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Capturing Value and Managing Change in API Ecosystems

In today’s fast-moving world, software platforms are in a constant state of evolution, and their associated Application Programming Interfaces (APIs) must move along in lock step. Changes and updates often include the launch of new features, in addition to squashed bugs, performance improvements, and security enhancements. As such, it is...

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How Offering Alternate Payment Methods Provide a Competitive Edge

Every business competing in the market today seeks a competitive edge, and one way that subscription businesses gain this edge is by offering multiple payment options. Letting subscribers use their preferred payment method can increase conversions. And preferences differ. In the US and Canada, credit cards dominate ecommerce, but purchasers...

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Essential SaaS Benchmarks for a Competitive Advantage

The competition is coming. By 2020, eighty percent of SaaS players will move to a subscription-based model, which means your success strategies have to evolve—and that includes the all-important fundamental: how your subscriptions are structured. Your subscription pricing and plan structure have a profound impact on subscriber acquisition and retention. Do you...

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Revenue Optimization Engine’s New Machine Learning Model Improves Prediction Accuracy

In a previous blog post, we talked about how Recurly uses machine learning to optimize subscription billing for our customers and prevent involuntary churn. As part of our goal to help our customers maximize their subscription revenue, we introduced the Revenue Optimization Engine in 2018. When a recurring transaction fails, this...

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Annual SaaStr Event Recap

Last week, 12,500+ SaaS executives, founders, and venture capitalists came together for the SaaStr Annual 2019 event, the largest non-vendor SaaS conference on the planet. This year, we had a crew of Recurlians who attended, including myself. There were many noteworthy moments during the event. From a Technical Sales Engineer perspective, it...

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