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Alexander Harmon

Senior Data Analyst, Recurly


Alexander, or Alex for short, is a Business Analytics Manager at Recurly, joining the team with significant experience in developing data-driven solutions for clients and coworkers to help make informed business decisions. After graduating from the University of California Los Angeles with a bachelors of science in Mathematics and Economics, Alex joined Recurly as a Junior Business Analyst. Since then, he has been instrumental to the development of Recurly Research, new business initiatives, comprehensive data reporting, and much more. Alex works tirelessly behind the scenes to create the insightful data magic that we see across all of Recurly.

Thousands of innovative companies across digital media, streaming, publishing, SaaS, education, consumer goods, and professional services industries rely on Recurly to unlock transformational growth using subscriptions. Recurly’s all-in-one, integrated platform removes the complexities of automating subscription billing at scale by enabling teams to manage and optimize their subscriber lifecycles with ease. Category-defining companies including Sling, Twitch, BarkBox, FabFitFun, Paramount, Lucid, and Sprout Social have chosen Recurly to manage billions of dollars in recurring revenues, future-proof their recurring billing and payment operations, and recover millions of dollars in lost revenue due to churn. Founded in 2009, Recurly is based in San Francisco, with offices in Boulder, New Orleans, and London. For more information, visit

Latest posts by Alexander Harmon

New Recurly Research Illuminates Trends in Subscription E-Commerce

The subscription e-commerce market has continued to grow exponentially year after year. To take advantage of the many benefits the subscription model offers, it’s important to understand current trends in terms of product offerings, growth beyond recurring revenue, and plan structures.  The Recurly Research team set out to analyze these...

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New Research Provides Insights on the SaaS industry

While many statistical trends apply to all subscription businesses, it’s important to also understand the unique challenges different subscription industries face. For example, how best to structure one’s product offerings, what discounts if any should be given to customers willing to commit long-term, and what role does pricing play? The...

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Monthly subscriptions vs. annual subscriptions: A pricing analysis

One of the challenging decisions a business faces is figuring out how to price its subscription product or service. This can be especially challenging when you offer both monthly and annual payments for the same product.  Besides customer preferences, which play a key role in decision-making, the monthly billing vs....

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Subscription Benchmarks: Top Payment Decline Reasons

There are so many factors that can cause a recurring credit card transaction to be declined: out-of-date or inaccurate card information, insufficient funds or temporary hold, gateway issues, and fraudulent activity, to name just a few. When payments are unsuccessful, subscription businesses can lose subscribers to involuntary churn. It’s important...

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