Improve Transaction Success With Recurly’s Account Updater

If you’re an e-commerce business, two of the most dreaded words you’ll hear are “card declined.” When a credit (or debit) card is declined, the sale can’t go through and you don’t earn that revenue. If you’re a subscription business processing a recurring payment, a declined card can also result...

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Winning Strategies for Subscriber Acquisition

The best things in life are free, or so the saying goes. In subscription commerce, free trial subscriptions are a proven customer acquisition tool. By letting prospective subscribers sample your product or service, they can experience your offering before deciding whether or not to subscribe. Offering free trials is particularly...

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Monthly vs. Yearly Pricing: An Analysis

One of the most difficult decisions a subscription business faces is figuring out how to price their product or service. This can be especially challenging when you offer both monthly and yearly plans for the same product. Set the yearly price too low and you could end up missing out...

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Notification of Vendor Data Security Incident

On Friday, October 5th, Recurly was notified by a vendor, Apollo.io, of a security exposure created in their server environment. Recurly used Apollo to provide Recurly with sales lead and marketing services. Apollo informed us that they believe the data leak included Recurly data such as customer names and contact information....

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Subscription Benchmarks: Top Payment Decline Reasons

There are so many factors that can cause a recurring credit card transaction to be declined: out-of-date or inaccurate card information, insufficient funds or temporary hold, gateway issues, and fraudulent activity, to name just a few. When payments are unsuccessful, subscription businesses can lose subscribers to involuntary churn. It’s important...

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Practitioners Across Industries Share Best Practices at Upcoming Subscription Commerce Summit

With its debut in November 2017, The Subscription Commerce Summit (aka SUBCOM) became the first major conference to focus broadly on the trends and challenges that impact every type of subscription business, from traditional SaaS models to industries that may be newer to subscriptions, such as publishing, streaming media, and e-commerce. The...

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Adyen + Recurly = Taking Your Subscription Business Global

The subscription model is booming. The potential ROI for global expansion is wide open, but many subscription businesses that try to expand globally overlook important issues which can impact their ability to be successful in new markets. Discover key considerations for expanding your subscription business into new regions with the latest Recurly...

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How Recurly Helps You Acquire New Subscribers

To be successful, subscription businesses need to retain subscribers and continually attract new ones. This is true for both the smallest startup and the largest enterprise. Recurly provides a number of tools to support our customers’ efforts to gain new subscribers. Use coupons to increase your subscriber base Everyone loves...

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Deepen Subscriber Insights With Custom Fields

Modern business software contains a wealth of customer data and has provided for much greater operational efficiency. It’s also added to the difficulty of managing and integrating data across systems. Creating custom data fields can help mitigate this by connecting data across systems. Custom fields can also be used to...

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New Subscriber Churn Benchmarks and Why Managing Churn Is Critical

In the last few weeks, the headlines around subscription commerce have centered on two main players: Moviepass and The New York Times. Moviepass, the trendy disruptor to the movie theater business model, continues to grab attention for its questionable pricing and product changes following an initial spike in new sign ups....

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