Subscription Digest

This week, the Jonas Brothers are launching their very own video subscription service with exclusive content. Also, TikTok has released a subscription comedy series, Finding Jericho. Jonas Brothers launch video subscription service The Jonas Brothers are launching a smartphone-only video subscription service for their fans. For $5 a month, fans...

In the last couple of years, especially during the pandemic, we saw the rise of new consumption preferences–personalization is one of these.  It’s no secret that personalization drives subscription success. According to Forrester, 77% of consumers prefer brands that offer tailored services and experiences, while 66% of customers...

It’s a big week for subscriptions! TikTok competes with streaming services with its own LIVE subscriptions, the NFL is launching its own mobile-first streaming option, GameStop launches digital wallets, and so much more. Get basic Hulu for $1 per month Today is the last day new and select existing subscribers...

The creator economy is growing steeply, imposing stiff competition on the few well-known journalists and media companies that once enjoyed monopoly control. While promoting decentralized creation and distribution of content, the creator economy empowers individuals to leverage their skills and creativity, directly reach their audience, and encash their talent. As...

This week, Google announced prepaid app subscriptions in emerging markets to help them reach users in areas where pay-as-you-go is normal. Netflix explores lives streaming that opens up more possibilities for live content. Hulu and Xbox partner on a gaming pass for use on the PC, expanding the subscription gaming...

If you bill on a recurring basis, you likely already know the importance of tracking Monthly Recurring Revenue (MRR). Recurly calculates this all-important subscription metric for your business as part of our Analytics offerings. While the MRR Analytics Report is the most viewed report in our product, it’s also...

This week, Instagram tests NFTs for creators and collectors, Netflix plans for a cheaper, ad-supported plan this year, Discovery+ joins Roku Channel, and Sweetgreen combines subscription offers with a loyalty program. Instagram experimenting with NFTs As of this week, Meta-owned Instagram is testing NFTs - non-fungible tokens - with some...

The growing popularity of cryptocurrencies, NFTs, and micropayments is quickly changing the way consumers spend and save. In 2021, a study found that 16% of U.S. adults had invested in, traded, or used cryptocurrency — up from just 1% in 2015. For Americans between the ages of 18 and...

Subscription offerings in the direct-to-customer (DTC) framework are steadily rising, enhancing customer experience and simultaneous merchant control. Merchants are turning bullish toward this business model as they’re empowered to eliminate intermediaries from their supply chain, disrupt traditional monopolies, and sell directly to their end consumers. Moreover, with subscriptions, there’s an...

Is Disney+ next to crack down on password sharing? Several weeks after Netflix announced its testing fees for password sharing, Disney+ may be inching towards the same fate for its users. According to Protocol, “Disney recently sent out a questionnaire to subscribers in Spain, asking them why they are...