Welcome back to Subscriptions Weekly! We've got the inside scoop on how to convert subscriber engagement into revenue with just a single click. Dive into Recurly's game-changing lifecycle engagement tool, powered by Redfast. Now, let's talk about the digital dynamos of tomorrow: Zillennials. These trendsetters blend Gen Z's tech-savviness with millennials' hustle, reshaping the digital economy as they enter the workforce. Spotify has also announced a price hike. Plus, we’re diving into the ever-evolving world of CTV, and Whizz, the e-bike subscription service that's taking the city by storm.

Convert subscriber engagement to revenue in one click

Engaged subscribers are more loyal and profitable. Your best chance to get your subscribers' attention is when they’re actively using your product. With Recurly’s lifecycle engagement tool powered by Redfast, growth and product teams can finally take control of the in-app subscriber journey by using a personalized experience that keeps users coming back and getting the most value out of their subscriptions. Read more on Recurly.

Why zillennials will rule the digital economy

Meet the game-changers: zillennials. Born between 1991 and 1999, they're the dynamic blend of Gen Z and millennials, shaping the future as they step into the workforce. PYMNTS Intelligence

delved into their world to uncover how their digital dependence is reshaping the economy. Read more on PYMNTS.

Spotify hits the high notes with 5% stock surge

If you're tuned in to the latest headlines, you might've caught Spotify's share price soaring by 5% on Monday. What's got everyone hitting the play button on Spotify's stock? Well, it's all about the beat of a price hike drum. Read more on Forbes.

5 key stats on CTV: Growth normalizes, subscriptions reign, and ad spend evolves

Let's talk about the ever-evolving world of CTV (Connected TV). You've probably noticed how it's been on a rocket ride lately, thanks to streaming giants like Netflix, Disney+, HBO Max, and Amazon Prime Video jumping on the ad bandwagon. The train has slowed down a bit, and we're entering a new phase where advertisers need to navigate the terrain between traditional TV and CTV, all while dealing with shrinking ad space. Read more on EMARKETER.

Whizz wants to own the delivery e-bike subscription space

Whizz is aiming to rule the e-bike subscription game in the city that never sleeps. And investors are taking notice. Sergey Toporov from Leta Capital sees Whizz as a hidden gem with serious potential. With their efficient software and ambitious plans, they just might be onto something big in the world of micromobility. Read more on TechCrunch.

Focused on scaling subscriptions? 📈 Meet Recurly at SubSummit

The Recurly team will be at booth #408 at SubSummit in Dallas from June 17th to 19th, this is where the subscription industry’s biggest names unite to connect, learn, and grow. We'll be sharing our latest State of Subscriptions industry report data, consumer trends, how to convert subscriber engagement to revenue in one click, and best practices leveraged by some of our customers, like Twitch, Paramount+, and FabFitFun. 

Stop by our booth to get a new complimentary headshot and the chance to win a $500 FabFitFun gift card! Book a meeting with us.

Recurly at SubSummit Dallas 2024

Learn how to transform billing and payments into a growth engine 📈🌱

In the rapidly evolving world of subscription management and recurring billing, understanding the pivotal role of payment experience is crucial for your business. This on-demand event addresses the key challenges that hold back your subscription potential, equipping you with the knowledge to unlock new opportunities for growth. Watch on-demand.

Forrester virtual event in-line CTA

From the Recurly blog