How can businesses retain more subscribers? Plus news from Apple

Welcome back to Subscriptions Weekly! In this edition, we review Apple’s iPad Final Cut Pro and Logic Pro launch and the Twitter Blue, Disney+, and Warner Bros Discovery earning reports from last quarter. Additionally, we dive deeper into the retention struggle that the food and subscription industry beverage industry suffers. ...

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A look into The State of Subscriptions: Prioritize payments as a growth strategy

According to Checkout.com, 56% of consumers would be “permanently put off shopping on a site” if they couldn’t use their preferred payment method. Without a doubt, payments play a large role in conversions of new subscriptions and renewals alike. The payment methods and currencies available at checkout help consumers...

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Payments improve retention & LTV, news from TIME, Mastercard & Finix

Welcome back to Subscriptions Weekly–your one-stop newsletter for industry news! This one is all about the future of payments and how they can become a growth strategy for subscription businesses. We also review Mastercard’s plans to incorporate generative AI, TIME’s removal of its paywall, Finix’s launch as a payment processor,...

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What to consider when choosing revenue recognition software

Subscription revenue recognition continues to bring new challenges for businesses. The consumer demand for diverse monetization and pricing models creates a greater need for accounting automation to comply with complex revenue recognition standards, like ASC-606 or IFRS-15. While many companies set out to develop a revenue recognition solution, this extensive...

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Subscribers want APMs and personalization, plus news from Spotify

A new Subscriptions Weekly issue is here! This one is all about the importance of payments and personalization in customer retention strategies and how brands can increase their offered value to ensure growth in challenging economic times.  Understanding the importance of subscriptions for modern retailing Personalization, convenience, and cost-effectiveness have...

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A look into The State of Subscriptions: Offer customization to increase customer LTV

Now more than ever, consumers crave experiences and products that are catered to their preferences. They want to be able to customize everything from the product or service to payment methods to the frequency at which they receive their goods. In the subscription industry, there are innumerable opportunities to allow...

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Introducing app management: Cross-platform visibility comes to Recurly

With a portion of our customers’ subscriptions initiated on their websites and the rest in the Apple App Store or Google Play, they only have half the picture of business performance. At Recurly, we understand how critical subscription analytics are, so we set out to solve this problem. Introducing app...

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Recurring subscriptions: What you need to know

The subscription-based business model continues to rise in popularity, helping companies to find new revenue streams and cultivate long-term customer relationships. While economic pressures usually drive purchase decisions and customer behaviors, the demand for recurring products and services proves that subscriptions are the future of consumerism. In fact, the subscription...

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What makes a subscription service essential? Plus news from Netflix, Snapchat+ & Apple

Welcome back to Subscriptions Weekly! In this edition, we review how subscription brands can avoid becoming non-essential–and share 35 tips from marketing experts. We dive deeper into the U.S. consumer habits for video streaming, share news from Netflix and Snapchat’s quarterly earnings, and check on Apple’s new feature for in-app...

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Most businesses lack cross-platform subscription analytics–here’s why you need it

Increasingly, consumers are signing up for subscription products and services through app stores hosted by Apple and Google. In fact, over 50% of subscriptions were initiated through merchants’ apps hosted on either the Apple App Store or Google Play last year. While we all love seeing continued growth for subscription...

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