How to successfully A/B test subscription pricing strategies

In today's consumer-centric economy, price can be the deciding factor for the success or stagnation of a product. Fine-tuning pricing is vital for success–whether it's about acquiring new customers, moving...

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Digital media subscriptions, Spotify's new tiers, Visa's handy tool, Paramount+'s Super Bowl prep, and X's rewards

Welcome back to Subscriptions Weekly! Let's talk about the explosive growth in digital media subscriptions. It seems like everyone's hopping on the subscription train, and it's not slowing down anytime...

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How to optimize subscription pricing with bundling strategies

Subscription models have become the holy grail of customer retention and revenue streams. To compete, you must continually evolve and optimize your subscription pricing strategy. As part of our virtual...

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Alaska Airlines' new subscription, BNPL is booming, and the beat of streaming & publishing subscriptions

Welcome back to Subscriptions Weekly! Buckle up, turn up the tunes, and get ready to dive into the world of subscriptions. First stop: Alaska Airlines and Recurly are teaming up...

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How to optimize your subscription pricing strategy with engagement and cohorts

In subscriptions, one size does not fit all. Understanding the intricacies of your customer base is pivotal when it comes to pricing and packaging. A generic pricing model often misses...

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Swipe right on this week's subscription trends in shopping and the future of driving

Welcome back to Subscriptions Weekly! We're diving headfirst into the exciting world of subscriptions, online shopping bliss, and the future of driving—all with a fun twist. We've got some big...

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Pricing at scale: Enabling subscription-based pricing flexibility through tech

In the subscription economy, businesses thrive not only on their capacity to attract customers but also on their ability to retain and continually satisfy those subscribers. Central to this success...

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How to navigate dynamic pricing for subscription businesses

Dynamic pricing is not new—it's been the staple of companies like airlines and hotels for decades. But today, with the rising demand for digital products and services, the subscription industry...

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Payment powerhouses, winning plays in subscriptions, and Target's shipping smash hit

Welcome back to Subscriptions Weekly, first up, Amazon Pay just scored a win with the RBI, getting the green light to offer online payment solutions to businesses in India. Tony...

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Subscription pricing & packaging: Strategies to optimize and implement pricing flexibility

As subscription products become more complex and consumers demand more customization options, businesses face a new challenge: the ability to quickly adapt and deliver the flexibility that prospects demand.  So,...

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