Filter by:
One thing’s for sure with subscriptions: something is always happening. This week, we talk about the subscription billing management growth projection. Netflix’s bounce back from subscription and revenue loss and new features from Snapchat+, Discord, Verizon, and Walmart. The new Amazon insurance store and Uber Eat offerings in the UK,...
Subscriber acquisition impacts your business and revenue growth, and it’s one of the most important and challenging strategies in subscriptions. Acquisition requires a deep understanding of your product, subscriber preferences and behavior, and consumer loyalty. This article will teach you the ideal subscriber acquisition strategy and how to optimize yours...
From streaming services to tacos to heated seats in BMWs, people sign up for subscriptions for a variety of reasons. The reason that tops them all, though, is price. Pricing is critical to the success of subscription-based companies, not just during the acquisition phase. Price is also...
Welcome back to Subscriptions Weekly! In this edition, we dive deeper into subscriber preferences and digital payments. Americans put streaming over groceries on spending, will they flock to Netflix’s new ad-supported tier? Morgan Stanley has valued Walmart+ membership at $45 billion–savings on fuel contribute to this. FTX, Visa, Coinbase, and...
What started as standard royal entertainment via tapes and documentaries blossomed into a full-blown on-demand streaming service devoted to Royalty worldwide. In 2018, True Royalty TV started a direct-to-consumer play, eventually growing globally into six markets, with a major portion of its customer base in the U.S. The transition...
In keeping with the season, our engineers have filled October’s product launch with nothing but treats. In all, there are two new features and one new service. Here’s what’s new and why it matters. New custom report builder: We’re hearing from merchants that they want more and better subscription and...
This Subscription Weekly edition covers the new Amazon Access discount hub, Telegram pricing discount in India, and YouTube’s attempt to push its premium tier to watch 4K videos. A new WEX launches a digital wallet for small and medium-sized businesses. Mastercard partners with Inswitch to offer payment solutions in Latin...
Various studies have shown that acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. It’s a big number but hardly surprising; companies have to spend a lot of money on advertising and sales to acquire new subscribers. With that in...
Subscriptions are a top driver of loyalty and revenue growth for brands looking to grow. However, there comes a time when consumers may consider canceling their subscriptions. In fact, 31% of U.S. consumers say they plan to cancel some subscription services this year–after 46% canceled a subscription due to...
“Declined,” “insufficient funds,” and “invalid card number” are some of the phrases subscription businesses fear most. And they’re not to blame–recurring billing can be complex. For example, an error message alerts the buyer of failed one-time transactions, and they use another payment method to purchase. However, for recurring payments,...
