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How to drive growth and loyalty through the subscriber engagement lifecycle

The subscription industry is growing at an unprecedented pace. But with more competitors entering the space, what makes customers stay loyal and engaged? Managing the subscriber engagement lifecycle effectively. According...

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Subscriptions made smarter: Key takeaways from our SubSummit dinner event

Now more than ever, creating effortless subscription experiences is key to driving growth and loyalty. Our latest dinner, in partnership with Worldpay and Avalara, provided the perfect setup...

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PayPal and X challenge Apple, CFPB softens BNPL stance

Welcome to Subscriptions Weekly! Smarter subscriptions are here — and they’re built to help you get ahead. AI-driven engagement and global-ready payments reveal new ways to move faster, scale smarter,...

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How Scentbird turns fragrance into an unforgettable subscription experience

Fragrance isn’t just a product — it’s an experience, a personal statement, and a journey of discovery. And no one understands that better than Scentbird. What started as a...

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A quick guide to SaaS subscription management

With the Software as a Service (SaaS) industry set to hit about $1.1 trillion by 2032, one thing is clear: SaaS subscription models are here to stay. But as...

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How to measure customer retention

You can't fix churn if you don't measure it. Many subscription businesses focus on growth, but overlook that it costs five to 25 times more to acquire a customer...

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Google unveils AI Ultra, ESPN goes DTC, and ad-supported plans reign supreme

Big shifts continue across the subscription economy: Google introduces AI Ultra, a premium subscription plan for advanced AI tools. ESPN announces a standalone streaming service, marking a significant move away...

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What’s next? Recapping our London event on smarter subscription experiences

Want to make your subscribers feel like heroes? That was the underlying question at Recurly and Adyen’s most recent event, Smarter subscriptions that elevate experiences, part of our

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The subscription business model: Why it’s the future of commerce

From food delivery to Microsoft Office to Webflow — it seems like there's a subscription service for everything these days. The data reflects this trend, as the subscription industry has...

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Recurly earns 11 badges in G2 Spring 2025 reports: High performance, leadership, and fast implementation

It’s another season to celebrate here at Recurly! We’re proud to announce that we’ve earned 11 badges in G2’s Spring 2025 reports. These accolades aren’t just numbers on a scoreboard;...

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