There’s a rule of thumb when it comes to marketing: know your audience. This is a great rule in general, and it’s an essential rule for merchants designing a discount campaign to promote their subscription business. Know your audience. Merchants need to know how their customers interact with their product...
In another sign of the growth of the subscription model, Autodesk, one of the latest big-name companies to transition from selling single software licenses to selling via a cloud-based subscription model. On January 31 of this year, Autodesk stopped selling perpetual (non-subscription) licenses of most of its individual products. Although already, before...
Examples abound of businesses large and small moving to a subscription model. From airlines and law firms to business models like OTT and IoT, the subscription business is decidedly booming. In addition to an agile, scalable, and reliable recurring billing solution, new subscription businesses also need a payment gateway to...
Whether you’re building a new subscription business or transforming an existing business to accept subscriptions, Peter Figueredo offers some important tips. Read more about how to build a subscription business in his article targeted to entrepreneurs seeking investments in their business.
Attention all billing and payment engineers and enthusiasts! Recurly will be hosting the February meeting of the Bay Area Billing and Payment Engineers Meetup Group, and we’d like to extend an invitation to anyone interested in attending. Membership in Meetup or this group is not required. More information about this group is available
Fitbit fitness tracker. Nest home thermostat. Philips Sonicare toothbrush. LIFX light bulbs. Caterpillar tractors. The Port of Hamburg. What do all these have in common? They’re all part of the Internet of Things, or IoT, where “smart” devices collect and transmit data, which can then be used by either the...
Subscriptions are not only changing how retailers do business and how consumers buy, but the model’s popularity is also a key factor in fueling the continued growth of e-commerce. These days, there’s an abundance of subscription products and services from which to choose, meeting nearly every need and every niche...
The subscription business model, being as flexible as it is, supports a wide range of businesses—from SaaS companies, to box-of-the-month clubs, to myriad service and product offerings aimed at consumers as well as businesses. But a subscription model alone doesn’t guarantee success. Here’s an article from Subscription Insider which provides...
Smart businesses aspire for transparency in their interactions with their customers and employees. In practice, complete transparency can sometimes be difficult to achieve. Unfortunately, not doing so can have significant negative repercussions. Recently, a lack of transparency in the terms and conditions of renewals in some subscription-based businesses is resulting...
Integrating critical systems is an effective way to extend the functionality of those systems, eliminate silos of data and improve data accuracy. Integrated systems also create efficiencies and provide a more complete view of processes and results, ultimately maximizing the value of IT investments. In order to ensure the best...
