Credit card for subscription free trials?

Many components create the ideal customer acquisition promotional toolkit. Free trials are one of them. According to our survey report, The State of Subscriptions: What consumers want, 75% of consumers are more likely to subscribe if a free trial is offered. But this is no surprise–cautious customers love to...

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Subscriptions Weekly

Welcome back to Subscriptions Weekly–your one-stop newsletter for industry news! In this edition, we dive deeper into ad spend forecasts and how marketers for global brands are fighting uncertainty. Check out new pricing for Apple’s subscription offerings, Spotify’s Q3 growth report, Lyft’s monthly plan relaunch, and Amazon’s partnership with Venmo....

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How to optimize your member journeys for a better subscription experience

Subscriber expectations constantly change; however, a compelling experience remains a top driver for revenue. Over 90% of consumers said they’d spend more with brands that offer streamlined experiences, while businesses enjoy 1.7x higher customer retention when prioritizing customer experiences.  Let’s review five effective strategies you can start working...

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Subscriptions Weekly

One thing’s for sure with subscriptions: something is always happening. This week, we talk about the subscription billing management growth projection. Netflix’s bounce back from subscription and revenue loss and new features from Snapchat+, Discord, Verizon, and Walmart. The new Amazon insurance store and Uber Eat offerings in the UK,...

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The 5 must-dos to master subscription customer acquisition

Subscriber acquisition impacts your business and revenue growth, and it’s one of the most important and challenging strategies in subscriptions. Acquisition requires a deep understanding of your product, subscriber preferences and behavior, and consumer loyalty.  This article will teach you the ideal subscriber acquisition strategy and how to optimize yours...

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New ramp pricing feature unlocks more acquisition & retention options

From streaming services to tacos to heated seats in BMWs, people sign up for subscriptions for a variety of reasons. The reason that tops them all, though, is price. Pricing is critical to the success of subscription-based companies, not just during the acquisition phase. Price is also...

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Subscriptions Weekly

Welcome back to Subscriptions Weekly! In this edition, we dive deeper into subscriber preferences and digital payments.  Americans put streaming over groceries on spending, will they flock to Netflix’s new ad-supported tier? Morgan Stanley has valued Walmart+ membership at $45 billion–savings on fuel contribute to this. FTX, Visa, Coinbase, and...

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October 2022 | Product launch summary

In keeping with the season, our engineers have filled October’s product launch with nothing but treats. In all, there are two new features and one new service.  Here’s what’s new and why it matters. New custom report builder: We’re hearing from merchants that they want more and better subscription and...

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How to A/B Test for Subscription Growth in Video Streaming

What started as standard royal entertainment via tapes and documentaries blossomed into a full-blown on-demand streaming service devoted to Royalty worldwide.  In 2018, True Royalty TV started a direct-to-consumer play, eventually growing globally into six markets, with a major portion of its customer base in the U.S. The transition...

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Subscriptions Weekly

This Subscription Weekly edition covers the new Amazon Access discount hub, Telegram pricing discount in India, and YouTube’s attempt to push its premium tier to watch 4K videos. A new WEX launches a digital wallet for small and medium-sized businesses. Mastercard partners with Inswitch to offer payment solutions in Latin...

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